Phoenix Games B.V.

Phoenix Games
Company typeBesloten vennootschap
IndustryVideo games
Founded2002
FoundersWillie Horden
DefunctMarch 27, 2012 (2012-03-27)
FateDissolved
Headquarters

Phoenix Games B.V. was a Dutch video game publisher founded by Willie Horden, Paul Share and Steve Share in 2002. The studio billed itself as a "Super Budget Publisher" whose games were developed by small, independent studios under a strict budget and timeframe.[1][2] Their games—especially those for the PlayStation 2—earned them notoriety in gaming circles due to their poor quality,[3][4] though they are also sought after by video game collectors.[5][6]

The studio declared bankruptcy on August 3, 2010. On March 27, 2012, the company was dissolved due to a lack of assets.[7]

History

Phoenix Games B.V. was founded by Willie Horden in 2002, with a goal of selling up to 4 to 5 million games per year.[8] Instead of relying on traditional games distribution channels, Phoenix's games were sold at newsagents and convenience stores at £6.99 to £12.99 per game depending on the platform.[9] With SHOOT they published one of the last games for the PlayStation 1 in 2005.

On 4 November 2002 they announced their partnership with Japanese company Altron, and Italian developer NAPS team. In December 2002 Phoenix announced that they had acquired the publishing rights to Dragons Lair, Space Ace, Who Shot Johnny Rock? and Mad Dog McCree from Digital Leisure in Canada.[10] In February 2003 they announced that their games will distributed by "Just" in the UK, Joag in Italy, SGDiffusion in France and N-Tec in Hungary. The company also put up booths at E3 2004 and 2005 to display their games.[11]

In 2003 Phoenix announced that they partnered with an unnamed UK-based developer for "a range of super-budget titles" for the PlayStation 2 and Xbox, sold for £9.99. Phoenix Games UK CEO Paul Share stated that they no longer found it necessary to license and localise games from Japanese developers, instead relying on British development studios to produce games for the company.[12]

In 2013, the German Videospielarchiv held an art exhibition named "Coverstrophen" at that years GamesCom where they showed cover art for many of their PlayStation 2 games.[3]

Reception

Despite having limited coverage in mainstream gaming publications, the company earned a negative reputation for the exceptionally poor quality of their games,[4][13] which have generally been regarded as "bargain bin" shovelware[14] comparable to budget-priced titles from System 3 Software under the Play It label,[12] while their interactive activity centre games based on adaptations of fairy tales and mockbusters of popular cartoons by the German animation studio Dingo Pictures were subject to widespread ridicule and mockery on YouTube and spawned various internet memes.[1]

The European localization of Touge 3—developed by Cave and Atlus and released by Phoenix as Road Rage 3—was somewhat better received, though it was also criticized by gaming publications such as the Official PlayStation Magazine for its subpar gameplay and graphics.[15]

List of games

With Dingo Pictures

  • ...noch mehr Dalmatiner as Dalmatians 2, 3, 4 (PS1, PS2, Wii, DS)
  • Das unglaubliche Fussballspiel der Tiere as Animalfootball (PS1), Animal Soccer World (PS2)
  • Atlantis as: Atlantis (PS1), Imperium von Atlantis (PS2)
  • Toys as: Toys (PS1), Kids Playground (PS1), The Toys Room (PS2)
  • Abenteuer Im Land der Dinosaurier as Dinosaurier (PS1), Dinosaur Adventure (PS2)
  • Ein Fall für die Mäusepolizei as Detective Mouse (PS1), The Mouse Police (PS2)
  • Herkules as Herkules (PS1)
  • Winkie der kleine Bär as Winky the Little Bear (PS1)
  • Der König der Tiere: Das Große Abenteuer as: Son of the Lion King (PS2), Lion and the King 2 (PS1) Lion and the King 3 (DS)

Other activity center games

  • Peter Pan (PS2) / Peter Pans Playground (Wii, DS)
  • Snow White and the 7 Clever Boys (PS2) / Princess Snow White (Wii)
  • Cinderella (Wii, PS2) / Cinderellas Fairy Tale (Wii)
  • Pinocchio (PS2) / Adventures of Pinocchio (Wii, DS)
  • Mulan (PS2)

Sony PlayStation

Game Developer Release Notes
5 Star Racing Kung Fu Games November 15, 2003
All Star Action Mere Mortals 2003
All Star Watersports TheyerGFX March 14, 2003
Baldies Creative Edge Software August 8, 2003
Ballerburg: Castle Chaos Ascaron Entertainment January 4, 2003
Block Buster Marvelous August 8, 2003
Buttsubushi Selen August 13, 2004
Checkmate 2 Mere Mortals 2003
Cindy’s Caribbean Holiday Ivolgamus January 2003
Cindy’s Fashion World Ivolgamus January 2003
Destructo 2 Axes Art Amuse June 10, 2003
Flying Squadron NAPS team 2003
Football Madness NAPS team March 28, 2003
Hot Shot NAPS team June 27, 2003
Jet Ace NAPS team November 15, 2004
King of Bowling 3 DigiCube June 27, 2003
Omega Assault NAPS team August 19, 2004
Paradise Casino DigiCube 2003
Pro Backgammon Mere Mortals 2003
Robin Hood: The Siege Ivolgamus March 2, 2004
Robopit 2 Mere Mortals 2003
Rox Mere Mortals 2003
Rhythm Beat Ivolgamus UAB 2004
SHOOT NAPS team 2005
Silent Iron NAPS team 2004
Space Rider NAPS team August 9, 2004
Sonic Wings Special Video System August 12, 2004
Superbike Masters Kung Fu Ltd. June 10, 2004
Trickshot 7 Games Selen March 14, 2003
Truck Rally Kung Fu Ltd. August 9, 2004
Wanted NAPS team 2004

Sony PlayStation 2

Game Developer Release Notes
¡Qué pasa Neng! El videojuego Mere Mortals December 11, 2006
21 Card Games Mere Mortals July 28, 2006
Air Raid 3 Mere Mortals 2004
American Pool II 2007
Arcade Action: 30 Games Mere Mortals / SG Diffusion Novemner 19, 2004
Arcade USA Mere Mortals April 21, 2006
Board Games Gallery Mere Mortals March 25,2005
Cartoon Kingdom The Code Monkeys 2007
Carwash Tycoon Aqua Pacific September 29, 2006
Caveman Rock Phoenix Games 2007
Chemist Tycoon Aqua Pacific September 29, 2006
Clumsy Slumsy Ivolgamus UAB October 27, 2006 Has Eye Toy Support
Cool Shot DigiCube January 23, 2003
Combar Ace Mere Mortals October 13, 2006
Crabby Adventure CyberPlanet Interactive December 1, 2007
Crazy Golf Tuna Technologies Ltd.

Beyond Reality Games Ltd.

Mere Mortals Ltd.

February 25, 2005 also on PC, Published together with Empire Interactive
D-Unit Drift Racing Mere Mortals October 13, 2006
Dead Eye Jim Na.p.s. Team s.n.c. January 12, 2007
Doomsday Racers Mere Mortals July 15, 2005
Downhill Slalom Mere Mortals October 6, 2006
Drag Racer USA Mere Mortals October 27, 2006
Dynamite 100 (100 in 1 Game) Mere Mortals 2006
European Tennis Pro Magical Company 2004
Extreme Sprint 3010 Mere Mortals 2007
Finkles World CyberPlanet Interactive 2005
Fruitfall Mere Mortals 2007
Furry Tales Mad Monkey October 22, 2004
G-Force Mere Mortals October 6, 2006
Game Galaxy 2 Phoenix Games 2006
Gecko Blaster Phoenix Games December 1, 2007
Girl Zone Mere Mortals 2005
Go Kart Rally Phoenix Games April 20, 2007
Guerilla Strike Mere Mortals 2006
Habitrail Hamster Ball Data Design Interactive 2005
Hamster Heroes Data Design Interactive 2005
Hansel & Gretel Aqua Pacific Ltd. November 24, 2006
Homerun Magical Company Ltd. 2004 Japan: Magical Sports 2001 Pro Yakyū
Hoppie CyberPlanet Interactive. 2006
Iron Chef CyberPlanet Interactive. December 1, 2007
Jello CyberPlanet Interactive. 2006
K.O. King Phoenix Games November 03, 2006
Kiddies Party Pack The Code Monkeys 2006
Kidz Sports Basketball Data Design Interactive 31 August 2004
Kidz Sports Ice Hockey Data Design Interactive EU: 14 March 2008

AU: 15 May 2008

Kidz Sports International Football Data Design Interactive 30 May 2008 or July 28, 2006 known as City Soccer Challenge
London Cab Challenge Mere Mortals July 28, 2006
Mambo CyberPlanet Interactive. 2007
Maniac Mole Mere Mortals July 28, 2006
Marble Chaos Phoenix Games August 10, 2007
Monster Eggs CyberPlanet Interactive. April 20, 2007
Monster Trux Extreme Data Design Interactive 2005
MOTO X MANIAC Phoenix Games March 9, 2007
Myth Makers: Orbs of Doom Data Design Interactive 2007
Myth Makers: Super Kart GP Data Design Interactive 2007
Ocean Commander CyberPlanet Interactive 2007
Obliterate Mere Mortals April 21, 2006
Offroad Extreme Data Design Interactive 2007
Power Volleyball Phoenix Games January 26, 2007
Pro Biker 2 Phoenix Games 2007
Puzzle Party: 10 Games Mere Mortals July 28, 2006
RC Toy Machines Mere Mortals November 5, 2004
Retro Aqua Pacific 2006
Road Rage 3 Atlus JP: 2001

EU: 2003 AU: 2004

Japan: Toge 3
Robin Hood: The Siege 2 Mere Mortals October 6, 2006
Roller Coaster Funfare Phoenix Games October 12, 2007
Saint & Sinner CyberPlanet Interactive January 2, 2006
Search & Destroy Mere Mortals June 2006
Shadow of Ganymede Mere Mortals June 24, 2005
Skateboard Madness Xtreme Edition Phoenix Games April 20, 2007
Sniper Assault Na.p.s. Team s.n.c. April 20, 2007
Snooker 147 JHC SoftWare 2006 also on PC, Published together with Empire Interactive
Snow Rider Tuna Technologies October 6, 2006
Space Rebellion Mere Mortals December 18, 2006
Speedboat GP Mere Mortals 2006
Speed Machines III Mere Mortals 2006 Sequel to Speed Mashines (Publ. by Midas Interactive)
Steam Express CyberPlanet Interactive December 1, 2007
Street Warrior Phoenix Games January 12, 2007
Swat Siege Na.p.s. Team s.n.c. November 24, 2006
Superbike GP Mere Mortals 2006
Transworld Skateboarder January 26, 2007
Turbo Trucks Mere Mortals 2006
Urban Constructor Uxus Games September 30, 2005
Vegas Casino 2 Mere Mortals March 25, 2005
Wacky Zoo GP Phoenix Games 2007
White Van Racer Tuna Technologies February 4, 2007
WWC: World Wrestling Championship Phoenix Games 2006
X-treme Quads Mere Mortals / Tuna Technologies March 4, 2005 also on PC
Xtreme Speed Mere Mortals October 8, 2004

PC

Game Developer Release Notes
Ballerburg
Casino 59
Classic 17
Corona
Crazy Golf
Dark Angæl
Drone Odyssey
Go Cart Racer
Go Kart Simulator Championship 2010 2010
LKW Simulator 2010 2010
Motorcross Simulator Championship 2010 2010
Rhythm Beat
Space Rebellion
Sport 9
Stable Masters 2
Trickshot 7 „Games“

Nintendo DS

Game Developer Release Notes
12 (12 Games) NorthPole Studio December 1, 2008
Coral Savior
Iron Chef II
Jungle Gang
Love Heart
Monster Eggs 2
Polar Rampage CyberPlanet Interactive 2009
Rat-a-box
Valentines Day NorthPole Studio August 28, 2008
Veggy World Jack of All Games
War of Heaven

Nintendo Wii

Game Developer Release Notes
Caveman Rock 2[16]
Hoppie 2[17] 20. February 2009
Iron Chef 2[18]
Monster Egg 2[19] 20. February 2009
Ocean Commander 2[20] Cancelled
Saint & Sinner 2[21]

PSP (unreleased)

  • Peter Pan
  • Board Game Gallery (announced 2004)[22]
  • King of Pool
  • Card Shark 3
  • Vegas Casino 2

Other

See also

References

  1. ^ a b Kangas, Chaz (October 14, 2014). "The Insanely Strange Lion King Knockoff and Other 'Mockbusters' You Must See". The Village Voice. Archived from the original on September 12, 2018. Retrieved July 16, 2025.
  2. ^ Kolan, Patrick (October 23, 2006). "Tales From the Bargain Bin". IGN. Retrieved 2026-03-07.
  3. ^ a b Viseospielearchiv.de. "Coverstrophen Gamescom 2013 - Videospielearchiv". www.gamereset.de. Archived from the original on 2019-10-26. Retrieved 2026-03-03.
  4. ^ a b Digital Foundry (January 17, 2021). DF Retro Play: Phoenix Games 'Showcase'... The Worst Games on PlayStation 2?. Retrieved 2026-03-07 – via YouTube.
  5. ^ "The Rarest and Most Valuable Playstation 2 (PS2) Games – RetroGaming with Racketboy". racketboy.com. Retrieved 2026-03-09.
  6. ^ Brown, Jason (March 20, 2021). "15 Rare PS1 Games & How Much They're Worth". Retro Dodo. Retrieved 2026-03-13.
  7. ^ drimble.nl. "Phoenix Games (holland) BV" (in Dutch). Archived from the original on 2020-04-10. Retrieved 2026-03-07.
  8. ^ "Phoenix Games: PS2, PSX, PC and XBOX". www.phoenixgamesgroup.com. Archived from the original on 2003-11-11. Retrieved 2026-03-03.
  9. ^ Holland, Cameron (July 13, 2018). "The Ashes of Phoenix Games – Expensive Budget Gaming - Retro Review". Retro Review. Archived from the original on 2022-06-29. Retrieved 2026-03-08.
  10. ^ "Phoenix Games: PS2, PSX, PC and XBOX". phoenixgamesltd.com. Archived from the original on 2004-08-30. Retrieved 2026-03-03.
  11. ^ X; Email (2004-05-14). "Getting an education in video games at E3". Los Angeles Times. Retrieved 2026-03-03. {{cite web}}: |last2= has generic name (help)
  12. ^ a b Taylor, Martin (August 15, 2003). "New PS2, Xbox super-budget ranges". GamesIndustry.biz. Retrieved 2026-03-08.
  13. ^ "Phoenix plans twelve games to avoid this year". Engadget. 2008-02-28. Retrieved 2026-03-03.
  14. ^ Fletcher, JC (February 28, 2008). "Phoenix Games publishing for Wii: be afraid". Engadget. Retrieved 2026-03-08.
  15. ^ Gander, Matt (October 13, 2022). "Notorious budget publisher Phoenix Games once partnered with Atlus. Wait, what? – Games Asylum". Games Asylum. Retrieved 2026-03-08.
  16. ^ "-.: Phoenix Games - The Only European Super Budget Publisher - PS2 - PSP - DS - Wii - PC :". www.phoenixgamesgroup.com. Archived from the original on 2008-11-15. Retrieved 2026-03-09.
  17. ^ "-.: Phoenix Games - The Only European Super Budget Publisher - PS2 - PSP - DS - Wii - PC :". www.phoenixgamesgroup.com. Archived from the original on 2008-11-15. Retrieved 2026-03-09.
  18. ^ "-.: Phoenix Games - The Only European Super Budget Publisher - PS2 - PSP - DS - Wii - PC :". www.phoenixgamesgroup.com. Archived from the original on 2008-11-15. Retrieved 2026-03-09.
  19. ^ "-.: Phoenix Games - The Only European Super Budget Publisher - PS2 - PSP - DS - Wii - PC :". www.phoenixgamesgroup.com. Archived from the original on 2008-11-15. Retrieved 2026-03-09.
  20. ^ "-.: Phoenix Games - The Only European Super Budget Publisher - PS2 - PSP - DS - Wii - PC :". www.phoenixgamesgroup.com. Archived from the original on 2008-11-15. Retrieved 2026-03-09.
  21. ^ "-.: Phoenix Games - The Only European Super Budget Publisher - PS2 - PSP - DS - Wii - PC :". www.phoenixgamesgroup.com. Archived from the original on 2008-11-15. Retrieved 2026-03-09.
  22. ^ Tom Bramwell (2004-12-17). "75 reasons to buy PlayStation Portable". Eurogamer.net. Retrieved 2025-12-31.