Pepsi Wild Cherry
| Type | Cherry cola |
|---|---|
| Manufacturer | PepsiCo |
| Origin | United States |
| Introduced | 1988 [n 1] |
| Variants | Diet Pepsi Wild Cherry Pepsi Zero Sugar Wild Cherry Pepsi Wild Cherry & Cream Pepsi Wild Cherry & Cream Zero Sugar |
| Website | pepsi.com/wild-cherry |
Pepsi Wild Cherry[1] is a cherry-flavored cola first introduced in 1988 by PepsiCo. Two sugar-free versions are also available, with zero calories, named Diet Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry (based on Diet Pepsi and Pepsi Zero Sugar respectively).[2] A number of variants have also been released. Other than the drink, PepsiCo also market the flavor as a lip balm.[3]
History
In response to the successful launch of Cherry Coke in 1985, Pepsi extensively test-marketed a formulation simply called "Cherry Pepsi" in Canada from 1985[4] to 1987.[5] In the United States, Cherry Cola Slice was introduced as part of the line in 1986[6] and was offered until the launch of Pepsi Wild Cherry. Pepsi's product and Coca-Cola's have been competitors since the 1980s.[7]
Availability
Pepsi Wild Cherry is currently sold in the United States and Canada as a regular, permanent product,[8] available in cans and bottles. Pepsi officially relaunched it in Canada on March 25, 2017, after five years of limited time availability.[9] Its French name is Cerise En Folie.
The drink has also been sold in other countries around the world. In some countries a similar cherry-flavored cola under the Pepsi Max formula has been sold instead, such as in Germany.[10]
Derivative flavors
In 2010, PepsiCo released Pepsi Wild Cherry Vanilla in the United States, a limited edition flavor combining wild cherry with vanilla. It was brought back again in limited form in 2016.[11]
In January 2025, Pepsi released a new variant of Wild Cherry flavor as part of the permanent lineup: Wild Cherry & Cream available in original and zero sugar forms.[12]
Notes
- ^ In 2017, a "Zero Sugar" version was launched.
References
- ^ "PEPSI WILD CHERRY - Trademark Details". Justia Trademarks. Retrieved February 24, 2026.
- ^ PepsiCo. "PEPSI® Wild Cherry Asks Consumers to Celebrate Their 'Wild' Side with the Launch of New "Get Wild" Campaign". www.prnewswire.com. Retrieved 2025-09-10.
- ^ "FDA Advisory No.2024-0405 || Public Health Warning Against the Purchase and Use of Unnotified Cosmetic "PEPSI WILD CHERRY FLAVORED LIP BALM" - Food and Drug Administration". 2024-02-26. Retrieved 2025-09-10.
- ^ "Pumping Pepsi: Low-Key President Leads Winning Attack on Coke". Seattle Times. 24 November 1985. Retrieved 8 January 2023.
- ^ Lowe, Jennifer (28 April 1987). "Soft-Drink Companies Are Doing the Hard Sell - Cherry Flavor Enters Into the Cola Fray". Daily News of Los Angeles. Retrieved 8 January 2023.
- ^ "Slice: Case Study of a Setback (Published 1988)". The New York Times. 1988-07-15. Retrieved 2025-09-10.
- ^ D'Aveni, Richard A. (1994). Hypercompetition. Free Press (Simon & Schuster). p. 193. ISBN 1439122636.
- ^ "Pepsi Wild Cherry Lip Balm". Amazon. ADK Sourcing. Retrieved January 24, 2015.
- ^ "Get wild about cherry". Facebook. Pepsi Canada. March 25, 2017. Retrieved 2025-09-10.
We're bringing Pepsi® Wild Cherry back permanently!
- ^ Redaktion (2015-07-01). "Neu im Handel: Pepsi MAX Cherry & 7Up Mojito". about-drinks.com (in German). Retrieved 2025-09-10.
- ^ "Pepsi Celebrates Wild Cherry and Vanilla in New Campaign". 2020-03-16. Retrieved 2025-09-10.
- ^ https://www.allrecipes.com/pepsi-new-wild-cherry-and-cream-flavor-launch-2025-8771248