Penalty (brand)
| Company type | Sociedade Anônima |
|---|---|
| B3: CAMB3 | |
| Industry | Sporting goods |
| Founded | 1970 |
| Headquarters | São Roque, Brazil |
Key people | Eduardo Estefano (Executive Director) |
| Products | Athletic shoes, apparel, sports equipment, accessories |
| Revenue | US$133.7 million (2012) |
| US$6.0 million (2012) | |
Number of employees | 2,500 |
| Website | penalty.com.br |
Penalty (B3: CAMB4) is a Brazilian sporting goods manufacturer that was established in 1970 in São Paulo. The brand is operated by its owner and creator, Grupo Cambucci.[1]
The company manufactures mainly soccer equipment such as kit uniforms and balls.
History
In 1945, the Assibe Brothers founded "Malharia Cambuci SA", a company of clothing for men and women in São Paulo. In 1970, the company created the brand "Penalty," launching products for the football market.
In the 1980s, Penalty became the largest Brazilian manufacturer of soccer balls. During this period, Penalty acquired the manufacturing rights for Asics shoes and Wilson tennis racquets. During the 1990s, the Brazilian football teams of São Paulo and Grêmio wore uniforms by Penalty.
In 1998, the brand expanded its business to Argentina, opening a filial of the company there and signing deals with some local teams.[1]
In 2010, Penalty started sponsoring the Spanish Futsal League, and, one year later, the company signed an exclusive agreement with Víctor Valdés,[2] the football goalkeeper of Barcelona FC and Spanish national team, for whom Penalty designed an exclusive boot.[3]
Present sponsorships
Association football
Club teams
Past sponsorships
Association football
Associations
National teams
Club teams
- Banfield (2014–2018)
- Gimnasia y Esgrima (2011–2017)
- Sarmiento (1995–96, 2016–19)
- Talleres de Córdoba (1994–95, 2005–08, 2011–19)
- Ceará
- Vitória
- Figueirense (2012–2014)
- Uberaba
- Grêmio (1987–1999)
- Joinville (1997–2000)
- Paraná (2007–09)
- Paysandu (1979–91, 1997–2001)
- Santa Cruz (2009–2017)
- São Paulo (1974-77, 1991–95, 2000–02)
- Nagano Parceiro Ladies (2016–2021)
- Blaublitz Akita (2013–2014)
- FC Maruyasu Okazaki (2016–2018)
- Kawasaki Frontale (1997–1998)
- Tegevajaro Miyazaki (2015–2020)
- V-Varen Nagasaki (2012–2013)
- Chennai City FC (2018–2019)
Players
Futsal
National Teams
Club teams
- Intelli (1986–1987, 2004–2005, 2013–2018)
Volleyball
Association
Club teams
References
- ^ a b About Penalty: History. penalty.com.
- ^ "Victor Valdés has begun a partnership with Penalty - Official site news, 24 September 2011
- ^ "Penalty rewarded eagle eyed fans", Footyboots website, 22 November 2011
- ^ "Victor Valdés has begun a partnership with Penalty - Official site news, 24 September 2011
- ^ "Penalty rewarded eagle eyed fans", Footyboots website, 22 November 2011