Peak Performance (clothing brand)
| Company type | Subsiduary |
|---|---|
| Industry | Technical apparel |
| Founded | 1986 |
| Founder | Stefan Engström, Peter Blom, Christer Mårtensson |
| Headquarters | Stockholm, Sweden |
Number of locations |
|
Area served | Worldwide |
Number of employees | 505 globally (2026) |
| Parent | Amer Sports |
| Website | peakperformance.com |
Peak Performance is a Swedish technical apparel (sports clothing) brand specializing in ski and hiking clothing. The brand was founded in 1986, in Åre, and is headquartered in Stockholm, Sweden.[1]
The company's name "Peak Performance" reflects the brand's focus on creating technical apparel for performance in a variety of skiing conditions including freeride[2], piste[3] and freestyle.
History
The brand was founded in 1986 by professional skiers Stefan Engström, Peter Blom and Christer Mårtensson in Åre, a mountain resort town in northern Sweden, where they created technical ski apparel inspired by their own experiences as athletes,[4] and offering functionality with stylish, progressive design[5].
In 1998 it was bought by the Danish company Carli Gry International, later part of the IC Group.[6]
In 1999, the brand relocated its headquarters to the Frihamnen port area of Stockholm, Sweden, where its global design teams are based[1] in an old warehouse overlooking the harbour.
In 2018, the brand was acquired by Amer Sports,[7] and in 2019, the brand became part of Chinese Anta Sports' portfolio when Anta led a consortium that purchased a controlling stake (through its acquisition of Amer Sports) in the company.[8]
Products
The brand was founded by professional freeriders[9] but now creates garments with specific features for multiple ski disciplines (including piste, freeride, freestyle and touring), including products that contain GORE-TEX waterproof breathable laminates. The brand also produces hiking apparel and insulated jackets, where the "Helium Jacket" is one of its long-running insulated products.[10]
Peak Performance has an internal research and development program. Over the years, the brand has received innovation awards, including ISPO Awards for Elevate (2024)[11] and Helium Loop (2025),[12], which cited the products' sustainability features and circular production principles. The brand has also referenced color psychology in its design approach to create garments in more natural colors than typical skiwear.[13]
Ski products that have been field-tested by the brand's team of professional skiiers for a minimum of six months also carry the R&D (Research & Development) logo. As the name suggests, the R&D logo is reserved for selected technical garments that meet internal testing criteria.
Athletes, competition and sponsorship
Peak Performance has sponsored ski athletes and competitions since its founding.
The Peak Performance Ski Team includes a roster of professional athletes, including Freeride World Tour (FWT) Champions Hedvig Wessel, Justine DufourLapointe, Kristofer Turdell, and Elisabeth Gerritzen.
The brand is the title sponsor of the Freeride World Tour (FWT),[14] a global ski competition which takes place on off-piste terrain, and has sponsored the competition since 2016.
Community and culture
In October 2025, the brand hosted an event in London with 30 tonnes of real snow[15] to launch a collection with professional freeskier, Max Palm.
In 2010, the brand established Peak Performance – King of Style, a big air competition in Stockholm featuring international professional skiiers. The event was held at Stockholm Stadium and a temporary ski jump was constructed, with the event open to the public to spectate as part of the Stadium Winter Jam.
References
- ^ a b "Peak Performance Headquarters". Retrieved 2026-03-01.
- ^ "Peak Performance Marks a Decade of Freeride Innovation". The Whiteroom by Snow-Forecast.com. 2025-08-27. Retrieved 2026-03-12.
- ^ Lewis, Sian (2025-11-26). "Conquer the pistes in style: The best women's ski clothing of 2025". The Standard. Retrieved 2026-03-12.
- ^ "Peak Performance – Brand Overview". Retrieved 2026-03-01.
- ^ "Renowned Outdoor and Ski Apparel Brand Peak Performance Launches In U.S. Market - Outdoor Industry Association". outdoorindustry.org. Retrieved 2026-03-11.
- ^ "History". icgroup.net. IC Group. Archived from the original on 2018-09-01. Retrieved 2018-09-01.
- ^ "Our history and key events". Amer Sports. Retrieved 2026-03-11.
- ^ "Klart: Kinesiskt konsortium köper finska Amer Sports i jätteaffär". di.se. Dagens industri (Di), TT News Agency. 2019-03-09. Retrieved 2022-08-17.
- ^ Kramer, Laura (2024-10-10). "Business agenda: Outdoor clothing company Peak Performance and new perfume brand To My Ships". Monocle. Retrieved 2026-03-11.
- ^ "ABBY.WORLD". www.abbyworld.com. Retrieved 2026-03-16.
- ^ Bagley, Ben (2024-05-21). "ISPO Award Winner 2024: The Elevate Liner Hood from Peak Performance". ISPO. Retrieved 2026-03-11.
- ^ "Peak Performance just unveiled a jacket that can literally be taken apart and it could change outdoor gear forever". t3.com. 2025-12-02. Retrieved 2026-03-11.
- ^ Studio, Field Mag (2025-10-16). "See How This Swedish Outdoor Brand Keeps Color Theory in Play". Field Mag. Retrieved 2026-03-12.
- ^ "FWT – Freeride World Tour – Home of Freeride". Freeride World Tour. Retrieved 2026-03-11.
- ^ Gabriel, Debbie (2025-11-12). "Peak Performance Brings Real Snow to London with Max Palm Launch". InTheSnow. Retrieved 2026-03-11.