Peach (social network)

Peach
Original authorDom Hofmann
DevelopersByte, Inc
Initial releaseJanuary 7, 2016 (2016-01-07)[1]
Operating systemiOS, Android
PlatformSocial networking, mobile application
Websitepeach.cool

Peach is a mobile application-based social network created by Dom Hofmann.[2] Peach is available as an Android and iOS application. An unofficial web application was also released by Hofmann.[3]

History

Peach was introduced at the January 2016 Consumer Electronics Show in Las Vegas. It reached the top 10 in iOS networking apps on the weekend after its release.[4] An unofficial web version was also released in late January 2016, but downloads had already slowed since the app was unveiled.[3] Bloomberg Business noted that when it was introduced, "[e]verything about Peach... seemed hip, down to the URL", but that by the end of the month it appeared that "interest in Peach softened".[4] Six weeks after its debut, an official Android version of Peach was released.[5]

In February 2019, Peach began looking for a benefactor to support upkeep and server costs of Peach after a two-week outage. Developers had their attention focused on other projects and stated that they could no longer afford to keep Peach running with only passive upkeep.[6]

In late 2023, Peach's domain registration for their website (peach.cool) expired and was purchased by another buyer unaffiliated with Peach. An announcement was then posted on the peach.cool website by this buyer claiming to have acquired Peach.[7] Hofmann denied the acquisition of Peach in February 2024, admitting that he let the domain expire and was not able to renew it in time. He also stated that the actual underlying Peach service was still running and under his control from a different domain.[8]

As of 2025, the app is no longer listed on the Google Play Store or the iOS App Store.[9][10]

Features

Peach was compared to Ello, Path, and App.net at the time of its release.[2][11][12][4]

Peach had features such as "magic words," which were compared to Slack's similar slash shortcuts.[2][13] These allowed the user to access commonly used functions such as typing the letter "g" to send a GIF or "c" to bring up a calendar, similar to a command line interface.[13]

Peach eschewed the traditional news feed, hashtagging, and tagging common to social networks.[11] The editor-in-chief of The Next Web described Peach as a hybrid of Twitter and Slack, while noting that some users of the social network were creating fake celebrity accounts.[14]

References

  1. ^ Higgins, Marissa (11 January 2016). "Peach Social Media App From Vine Co-Founder Dom Hofmann Lets You Send GIFs, Music & More to Friends". Bustle.com. Archived from the original on 4 March 2021.
  2. ^ a b c Laforge, Patrick (11 January 2016). "Peach App for the iPhone Stakes a Social Media Claim". The New York Times. ISSN 0362-4331. Retrieved 16 January 2016.
  3. ^ a b Buhr, Sarah (26 January 2016). "Peach Creator Just Released A Web Version, But Is That Enough To Juice Activity?". TechCrunch. Retrieved 24 December 2025.
  4. ^ a b c Kyle Chayka (10 February 2016). "Peach Is a Great New App You Definitely Don't Need". Bloomberg.com.
  5. ^ Li, Abner (19 February 2016). "Social network app Peach now available on Android a month after launching on iOS". 9to5google. Retrieved 25 December 2025.
  6. ^ Fingas, Jon (19 February 2019). "Social app Peach is looking for a benefactor on Twitter". Engadget. Retrieved 24 December 2025.
  7. ^ "Announcement – Peach Social Acquired by LenosTube". Archived from the original on 16 February 2024.
  8. ^ Dom Hofmann [@dhof] (13 February 2024). "not real! the .cool domain lapsed (i'm really sorry about this, i lost track of it while rotating passwords after i was sim swapped earlier this year). the actual service runs from a different domain and is still good to go. i'll look into an alternate domain for the homepage" (Tweet) – via X (formerly Twitter).
  9. ^ "Not Found". Retrieved 31 July 2025.
  10. ^ "The page you're looking for can't be found". App Store (Apple). Retrieved 25 December 2025.
  11. ^ a b Ward-Bailey, Jeff (14 January 2016). "Peach – a plucky, pared down social network – ditches news feeds and hashtags". Christian Science Monitor. ISSN 0882-7729. Retrieved 16 January 2016.
  12. ^ Hern, Alex (11 January 2016). "What is Peach? The new social network app taking the tech world by storm". The Guardian. ISSN 0261-3077. Retrieved 16 January 2016.
  13. ^ a b Feldman, Brian (11 January 2016). "How Peach's Most Interesting Feature, the Hybrid Command Line, Is Becoming Mainstream Again". Following: How We Live Online. Retrieved 16 January 2016.
  14. ^ Hussey, Matthew (9 January 2016). "New social network Peach is being taken over by people using fake celebrity names". The Next Web. Retrieved 16 January 2016.
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