Paul Soubry

Paul Soubry, formerly President and Chief Executive Office (CEO) of StandardAero, followed by President and Chief Executive Officer (CEO) of NFI Group Inc.[1][2]

Soubry has a sales, marketing, business development, and operations background, with experience in business transformation and LEAN manufacturing. Soubry worked for 24 years with StandardAero (a leading aviation service provider), starting as a Marketing Assistant in 1984 and progressing to President and Chief Executive Officer. Most recently he spent 16 years as President and Chief Executive Officer of NFI Group a leading global and independent manufacturer of buses and motorcoaches and retired in December 2025 but remains on as an advisor to the Board.

He holds a Bachelor of Commerce (Honours) degree from the University of Manitoba and completed the Executive Development program at the Harvard Business School. He also completed the Canadian Securities Course and is a member of the Institute of Corporate Directors, having graduated from the Directors Education Program at the Rotman School of Management, University of Toronto.[3]

Soubry was the Chair of the University of Manitoba Front and Centre Capital Campaign that raised over $625 million (the largest philanthropic investment in Manitoba's history),[4][5] is a Director on the Boards of the Winnipeg Jets / True North Sports & Entertainment and The Wawanesa Mutual Insurance Company,[6] and is an active supporter of United Way Winnipeg.

He speaks regularly on leadership, innovation and technology, and business.[7][8][9][10][11] Soubry was named to “Canada’s Top 40 Under 40” in 2003,[12] was inducted in the Canadian Manufacturers and Exporters Hall of Fame in 2014,[13] and was named Canada's Top CEO of the Year by National Post in 2016.[14][15] In 2018, he was named recipient of the University of Manitoba's Distinguished Alumni Lifetime Achievement Award, which recognizes significant contributions to profession, community, and the University of Manitoba.[16][17][18] In 2020, he received the Canadian Council for the Advancement of Education's (CCAE) Friend of Education Award, recognizing outstanding service to post-secondary or independent school education and leadership to advance education in Canada.[19] In 2022, Soubry was awarded an Honorary Doctor of Laws from the University of Manitoba.

References

  1. ^ "New Flyer Industries Inc". The Wall Street Journal. Retrieved Aug 8, 2017.
  2. ^ "Company Overview of New Flyer Industries Inc". Bloomberg.
  3. ^ "University of Manitoba Directors Education Program (DEP)".
  4. ^ "Taking our place, Front and Centre". umanitoba.ca. Retrieved 26 June 2018.
  5. ^ "Front and Centre realizes $626,260,909 in largest-ever fundraising campaign in Manitoba history".
  6. ^ "Globe & Mail Paul Soubry Announcement".
  7. ^ "Paul Soubry, CEO of New Flyer, on job skills, income and higher education". Universities Canada.
  8. ^ "Speaker Biographies". I.H. Asper School of Business, University of Manitoba.
  9. ^ "ChangeLeaders: Meet Our Speakers". Athena Leadership.
  10. ^ "Open Doors, Open Knowledge". University of Manitoba, Government & Community Engagement.
  11. ^ "It's all about the people". Prairie Manufacturer Magazine.
  12. ^ Andre Mayer, Matthew McKinnon, Christopher Shulgan, and Michael Smith (April 25, 2003). "top 40/under 40". The Globe and Mail. Retrieved Aug 8, 2017.{{cite news}}: CS1 maint: multiple names: authors list (link)
  13. ^ "Manitoba executives, firms to receive awards". Canadian Manufacturers & Exporters.
  14. ^ Cash, Martin (Nov 1, 2016). "New Flyer boss beats out Toronto titans, named CEO of the year". Winnipeg Free Press. Retrieved Aug 8, 2017.
  15. ^ "Canada's Top CEOs". National Post. Oct 31, 2016. Retrieved Aug 8, 2017.
  16. ^ "Building us up: The 2018 Distinguished Alumni Award recipients". University of Manitoba. Jan 18, 2018. Retrieved Jan 19, 2018.
  17. ^ "Paul Soubry: 2018 Distinguished Alumni Award Recipient for Lifetime Achievement". University of Manitoba. Mar 14, 2018. Retrieved May 16, 2018.
  18. ^ "2018 Lifetime Achievement Award - Paul Soubry - Introduction Video". University of Manitoba. May 11, 2018. Retrieved May 16, 2018.
  19. ^ "Paul Soubry recognized for service to education".
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