Palette Media

Palette Media
IndustryTalent management, Digital marketing
Founded2020 (2020)
Founders
  • Daniel Daks
  • Josh DeAngelis
Headquarters
New York City, New York
,
U.S.
Key people
Daniel Daks (CEO)
Websitepalettemedia.com

Palette Media (also referred to as Palette MGMT) is an American talent management and marketing company headquartered in New York City. The company specializes in representing social media influencers and digital content creators while operating an integrated marketing agency, representing over 165 creators and influencers, with over 500 million combined followers.[1]

Organization

Palette Media was founded in 2020 by Daniel Daks and Josh DeAngelis.[2] Daks serves as the company's chief executive officer.[3][4] The company emerged during the expansion of the creator economy, positioning itself to offer both talent management and digital marketing services.[2] DeAngelis, a graduate of Columbia University and Northwestern University, co-founded the company and serves as head of talent, having previously worked at Roc Nation.[5][2]

Operations

Palette Media represents over 165 creators and influencers, whose combined following exceeds 500 million and garners more than 4.7 billion impressions monthly across social platforms TikTok, Instagram, YouTube, and Snapchat.[6][7] Its creators have appeared in Super Bowl commercials,[2] and the company executes marketing strategy for brands including Amazon,[8] Paramount Pictures,[2] Netflix, Grubhub, Sabra, and TikTok.[9]

In 2021, it partnered with media company, ATTN: to develop original content, granting first-look access to Palette's TikTok roster.[10]

In 2022, the company worked with the Democratic National Committee (DNC) on a campaign to have social media influencers promote the policies of President Joe Biden.[8][11][12] The DNC reportedly paid Palette Media approximately $200,000 for its services in this campaign, which involved paying influencers to create content.[13][14][15] These payments were confirmed through multiple news outlets and campaign finance records.[16][17][18] The company was also involved in efforts to bring creators to the White House for briefings with officials, including Press Secretary Karine Jean-Pierre.[19][20][21][22]

Creators

Palette Media's roster of creators includes:

Other represented talent include:

  • Matthew Taylor
  • Jax James[25][26]
  • Rachel Ocool
  • Jesse Sulli
  • Mattheperson[27]
  • Kaiden Kilpatrick
  • Joe Mele
  • Lana
  • Alex Stemp

Awards and recognition

The company's marketing team has been recognized with four Shorty Awards. Additionally, the company and its creators, such as Nimay Ndolo, have received Webby Awards honors and Time 100 creators.[24][28] Also Carlos Eduardo Espina, Joe Mele and James Tralie were featured on Forbes 30 Under 30 and V Spehar alongside Nimay Ndolo were listed on creator 100 Forbes List.[29] Members of Palette Media have advised two United States presidents, Barack Obama and Joe Biden, on digital communication and the future of the internet. The company was also a nominated finalist at the industry awards for social media and digital strategy.[30]

References

  1. ^ "TikTok: What creators would do if the short-form video app goes dark". CNBC. 2025-01-13. Retrieved 2026-02-15.
  2. ^ a b c d e f "Are Influencers Too Big for Hollywood?". The Hollywood Reporter. 2025-10-17. Retrieved 2026-02-15.
  3. ^ "Speaker Details: Bild Expo 2025: Danie Daks". Bild expo. Retrieved 2026-02-15.
  4. ^ "Daniel Daks". VidCon Anaheim. Retrieved 2026-02-16.
  5. ^ "Joshua Deangelis - Co-founder, Head Of Talent at Palette MGMT". The Org. Retrieved 2026-02-16.
  6. ^ "TikTok Stars and Marketers Brace for App's Disappearance This Month". The New York Times. 2025-01-09. ISSN 0362-4331. Retrieved 2026-02-15.
  7. ^ "TikTok Stars And Marketers Brace For App's Disappearance This Month". Spokesman. 2025-01-12. Retrieved 2026-02-14.
  8. ^ a b CMS, Human Events; humanevents.com. "OLI LONDON: Trans TikToker who mocked women signed to agency that took $200,000 from DNC for Gen Z influencers to promote Biden's policy". Human Events. Retrieved 2026-02-14.
  9. ^ Romero, Barbie. "Palette Media's Head of Marketing on How Brands and Creators Can Thrive in 2025's Evolving Social Landscape". www.mediapost.com. Retrieved 2026-02-14.
  10. ^ "ATTN:". ATTN:. Retrieved 2026-02-14.{{cite web}}: CS1 maint: extra punctuation (link)
  11. ^ CMS, Human Events; humanevents.com. "OLI LONDON: Trans TikToker who mocked women signed to agency that took $200,000 from DNC for Gen Z influencers to promote Biden's policy". Human Events. Retrieved 2026-02-14.
  12. ^ "DNC Paid TikTok Influencers to Push Biden Agenda". Newsweek. 2023-05-05. Retrieved 2026-02-17.
  13. ^ "Harris's Influencers Upend the DNC". The New Republic. ISSN 0028-6583. Retrieved 2026-02-14.
  14. ^ Rice, Andrew (2023-05-31). "How TikTok Beat the Ban (for Now)". Intelligencer. Retrieved 2026-02-14.
  15. ^ Dominique, Nicole (2024-02-15). "Influencers Reportedly Getting Paid $200,000 To Influence People To Vote For The Left". Evie Magazine. Retrieved 2026-02-14.
  16. ^ "DNC paid TikTok influencers up to $100,000 each to boost Biden, records show". Business Insider. 2023-05-04. Retrieved 2026-02-17.
  17. ^ Schwartz, Brian (2023-05-04). "DNC paid TikTok influencers up to six figures to boost Biden, records show". CNBC. Retrieved 2026-02-17.
  18. ^ "Democrats Pay TikTok Influencer $200k, Hope He'll Lure Zoomers Into Party Van". The Daily Bell. 2023-09-07. Retrieved 2026-02-14.
  19. ^ "DNC Funded Prominent Pro-Biden Social Media Influencer Who Reportedly Has Access To The White House, Records Show". dailycaller.com. Retrieved 2026-02-14.
  20. ^ Thompson, Alex (2023-05-06). "DNC pays 'influencers' six figures for Biden boost". POLITICO. Retrieved 2026-02-17.
  21. ^ "DNC pays liberal TikTok influencers thousands of dollars to boost Biden, records show". Fox News. 2023-05-04. Retrieved 2026-02-17.
  22. ^ Bradley, Bill; Mwachiro, Mark. "ADWEEK". Retrieved 2026-02-14.
  23. ^ "Attn taps TikTok stars for original series in deal with Palette Media". adage.com. Retrieved 2026-02-15.
  24. ^ a b "Webby Awards Winners Nimay Ndolo of Palette Media". Webby Awards. Retrieved 2026-02-15.
  25. ^ T, Brett (2024-09-14). "Harry Sisson Will Box You If You Can Prove He's Paid by the Democrats". twitchy.com. Retrieved 2026-02-14.
  26. ^ Hᴏft, Jim (2024-03-05). "Scott Presler Destroys Democrats' Favorite Influencer After Only Attacking Justice Thomas on Trump Ballot Case: "The Ruling was 9-0 & You Attack the Black Man. Figures" | The Gateway Pundit | by Jim Hᴏft". The Gateway Pundit. Retrieved 2026-02-14.
  27. ^ "Palette". Palette. Retrieved 2026-02-16.
  28. ^ "Nimay Ndolo: TIME100 Creators 2025". TIME. Archived from the original on 2025-07-23. Retrieved 2026-02-18.
  29. ^ "Forbes 30 Under 30 2024: Social Media". Forbes. Retrieved 2026-02-18.
  30. ^ "PR Daily's 2025 Social Media & Digital Awards finalists announced". PR Daily. 2025-05-27. Retrieved 2026-02-14.
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