PROS (company)
| Company type | Public |
|---|---|
| NYSE: PRO Russell 2000 Index component | |
| Industry | Enterprise software |
| Headquarters | |
| Products | Pricing science Configure, price and quote Revenue management |
| Revenue | US$330.4 million (2024) |
| US$−19 million (2024) | |
| US$−20.5 million (2024) | |
| Total assets | US$419.9 million (2024) |
| Website | pros |
| Footnotes / references [1] | |
PROS Holdings, Inc. is a technology company that provides revenue management, dynamic pricing, and digital retailing solutions. Following its acquisition by investment firm Thoma Bravo, the company separated its B2B and airline businesses, refocusing its operations exclusively on the airline industry.[2] Headquartered in Houston, Texas, PROS operates globally with offices across Europe and North America, including locations in Frankfurt, Germany, and Sofia, Bulgaria.[3]
History
In June 2007, PROS became a publicly traded company following its initial public offering which raised $75.1 million at $11 per share.[4]
In 2021, PROS announced a deal with United Airlines.[5] The following year, PROS entered a five-year agreement with Microsoft to include AI infrastructure in its services.[6]
In 2024, PROS was described by the Houston Business Journal as one of the largest Houston-Area public companies.[7]
On June 2, 2025 Jeff Cotten became president and CEO, succeeding Andres Reiner, who moved into a senior advisory role.[7]
In September 2025, private equity firm Thoma Bravo announced it's intent to acquire PROS for $1.4 billion and take the company private. As part of the transaction, PROS' B2B assets were slated to combine with Conga, another Thoma Bravo portfolio company.[8]
Mergers and Acquisitions
PROS first acquisition occurred in October 2013 with the purchase of Cameleon Software, a provider of Configure, Price, Quote (CPQ) tools, for $33 million.[9] Later that year, PROS acquired SignalDemand for $13.5 million.[10]
In 2017, the company acquired Vayant Travel Technologies, an airfare search company based in Sofia, Bulgaria, for $35 million.[11] This was followed by the acquisition of French travel technology firm Travelaer SAS in 2019 for $12 million.[12]
In 2021, PROS acquired Miami-based fare-marketing company EveryMundo for $90 million.[13]
References
- ^ "PROS Holdings Inc. 2024 Form 10-K Annual Report". U.S. Securities and Exchange Commission.
- ^ "Tech buyout firm Thoma Bravo's plans for PROS post acquisition". www.phocuswire.com. Retrieved 2026-02-10.
- ^ "PROS Corporate Headquarters, Office Locations and Addresses | Craft.co". craft.co. Retrieved 2026-02-10.
- ^ "PROS Holdings raises $75.1 million in IPO". Reuters. June 27, 2007.
- ^ O'Neill, Sean (2021-12-22). "PROS Gains Travel Tech Sales Uplift With United Airlines Deal". Skift. Archived from the original on 2025-07-20. Retrieved 2026-02-23.
- ^ Adams, Helen Sydney (2022-02-09). "Microsoft Cloud & PROS in AI-powered manufacturing move". manufacturingdigital.com. Retrieved 2026-02-23.
- ^ a b "Houston software company Pros Holding names new CEO to succeed longtime leader". Houston Business Journal. 2025-05-06. Retrieved 2026-02-23.
- ^ Staff, M. D. M. (2025-10-02). "Software Company Conga Eyes PROS B2B Business a Week After Thomas Bravo Deal". Modern Distribution Management. Retrieved 2026-03-02.
- ^ "Cameleon Software Gets Acquired For $33M By PROS, A Big Data Solutions Company". TechCrunch. 2013-10-24. Retrieved 2026-03-23.
- ^ Novet, Jordan (December 16, 2013). "PROS aims to boost its pricing savvy with $13.5M SignalDemand buy". www.venturebeat.com.
- ^ O'Neill, Sean (2017-08-04). "Flight-Search Company Vayant Travel Sold to PROS for $35 Million". Skift. Archived from the original on 2024-09-20. Retrieved 2026-03-23.
- ^ Mathews, Chris. "Houston co. acquires French travel tech firm in $12M deal". www.bizjournals.com. Retrieved 2026-03-23.
- ^ "Pros acquires Miami fare marketing co. EveryMundo in $90M deal". Houston Business Journal. 2021-11-30. Retrieved 2026-03-23.