One Boy

ONE BOY
ONE BOY Honhui Plaza Store
Product typeFunctional apparel, outerwear
CountryTaiwan
Introduced2008 (2008)
MarketsTaiwan
TaglinePuff Kuo, Aaron Yan, Park Min-young
Websitewww.oneboy.com.tw/Shop/

ONE BOY, stylized in all capital letters, is a Taiwanese functional apparel brand founded by Yen Wei-ting (顏瑋廷). The company is known for its focus on outdoor-style jackets, particularly its signature "assault jacket" (衝鋒衣). The product is marketed as combining weather resistance with contemporary styling.[1] The company has emphasized the integration of functional fabrics and proprietary material development in later stages of its growth. The company engaged well-known entertainers as brand ambassadors, including Taiwanese actress Puff Kuo[2], singer Aaron Yan[3] and South Korean actress Park Min-young.[4][5]

History

ONE BOY was established around 2008. Founder Yen Wei-ting (顏瑋廷) began selling clothing online as a teenager, initially operating through internet auction platforms.[6]

In 2013, the company withdrew from the Yahoo online marketplace and launched its own official website, shifting toward direct brand management. During this period, the company identified a market opportunity in Taiwan for affordable outdoor-style jackets, which became its core product category.[7]

Controversies

Since 2023, media investigations reported that the company had accumulated multiple violations of Taiwan's labor regulations. These included infractions related to labor standards compliance.[8]

In October 2024, One Boy's product marketed as the "Ice Shield Quilt" (冰鋒被) was fined by Taiwan's Fair Trade Commission after advertising claims that it was "the coolest in history" were found to lack sufficient substantiation. The company was fined NT$50,000 for false or misleading advertising.[9]

In January 2025, One Boy faced significant consumer complaints regarding delayed deliveries and refund disputes. Some customers reported waiting more than two months for orders while having already been charged via credit card.[10] Others stated that customer service hotlines were difficult to reach and that responses on social media were slow.[11]

See also

References

  1. ^ 張勵德 (2026-01-07). "ONE BOY秋冬熱賣Top 3！智能升溫外套加熱方式、簡易洗法揭密". NOW News. Retrieved 2026-02-26.
  2. ^ 江佩君 (2020-12-15). "名模林又立、林可彤挺YYSPORTS分享運動經、郭雪芙穿One Boy示範冬季潮穿搭". United Daily News. Retrieved 2026-02-26.
  3. ^ 朱世凱 (2024-10-11). "炎亞綸代言接連被撤 ONE BOY新廣告急轉「不公開」回應了". China Times. Retrieved 2026-02-26.
  4. ^ 王志仁 (2023-02-01). "找朴敏英代言衝鋒衣，One Boy其實不創新　但為何沒人敢學？". CommonWealth Magazine (Taiwan). Retrieved 2026-02-26.
  5. ^ 蔡茹涵 (2023-02-16). "ONE BOY獨家專訪》置入《炮仔聲》、朴敏英代言，怎麼辦到的？". Business Weekly. Retrieved 2026-02-26.
  6. ^ 蔡茹涵 (2023-02-16). "ONE BOY憑什麼紅？32歲創辦人顏瑋廷親自解謎：17歲創業、一件衝鋒衣做到25億王國". Business Weekly. Retrieved 2026-02-26.
  7. ^ "ONE BOY為何爆紅？32歲創辦人靠2招賣出25億 女友曝光是「文大子瑜」". The Storm Media. 2023-09-10. Retrieved 2026-02-26.
  8. ^ 吳婕瑜 (2024-10-11). "機能服飾品牌「ONE BOY」遭爆違反勞動法　新北與台南市府開罰". Up Media. Retrieved 2026-02-26.
  9. ^ 吳妍 (2024-10-11). "蓋比不蓋還涼？ONEBOY冰鋒被「史上最涼」廣告不實　公平會開罰5萬". Mirror Media. Retrieved 2026-02-26.
  10. ^ 江佩君 (2025-01-20). "ONE BOY大打促銷又延遲出貨 消費者怒轟「帳單都來了貨還沒來」". United Daily News. Retrieved 2026-02-26.
  11. ^ 蔡惠如 (2025-01-20). "ONE BOY機能衣「付錢等兩個月拿不到貨」　消費者怒斥詐騙". ETtoday. Retrieved 2026-02-26.
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