Not Cute Anymore

"Not Cute Anymore"
Digital cover
Single by Illit
from the album Not Cute Anymore
LanguageKorean
B-side"Not Me"
ReleasedNovember 24, 2025 (2025-11-24)
GenrePop
Length2:11
LabelBelift Lab
Songwriters
ProducerJasper Harris
Illit singles chronology
"Toki Yo Tomare"
(2025) 		"Not Cute Anymore"
(2025) 		"Sunday Morning"
(2026)
Music video
"Not Cute Anymore" on YouTube
Professional ratings
Review scores
SourceRating
IZM[1]

"Not Cute Anymore" (stylized in all caps) is a song recorded by South Korean girl group Illit for their first single album of the same name. It was released by Belift Lab on November 24, 2025, along with its B-side track "Not Me".

Background and release

On October 27, 2025, Belift Lab announced through the release of a promotional calendar that Illit would be releasing their first single album Not Cute Anymore on November 24.[2] "Not Cute Anymore" was confirmed to be the lead song, with the B-side track titled "Not Me", upon the reveal of the tracklist on November 3.[3] On November 17, moving posters for the song's music video were released.[4] Two music video teasers for the song were released on November 21 and 23 respectively.[5] The song was released alongside its music video upon the release of the single album on November 24.[6][7]

Composition

"Not Cute Anymore" was written and produced by Jasper Harris, with Sasha Alex Sloan and Youra participating in the writing.[8][9] The song is described as a pop song based on reggae rhythms.[6] The B-side "Not Me", co-written by Illit members Yunah, Minju and Moka, is built on an interpolation of the Ting Tings' "That's Not My Name", describing how people may see you in a certain way, but that you cannot be described by a single word, and it incorporates different nicknames the members call each other.[10][11]

Promotion

Illit performed "Not Cute Anymore" on three music programs in the first week of promotion: KBS's Music Bank on November 28, MBC's Show! Music Core on November 29, and SBS's Inkigayo on November 30.[12]

Accolades

Music program awards
Program Date Ref.
Music Bank December 5, 2025 [13]
Show Champion December 17, 2025 [14]
Show! Music Core January 17, 2026 [15]

Track listing

Not Cute Anymore track listing
No.TitleWriter(s)Producer(s)Length
1."Not Cute Anymore"
Jasper Harris2:11
2."Not Me"
  • Pebbles & TamTam
  • Vitals
  • Boston & Pat
2:34
Total length:4:45
  • Digital download and streaming – Holiday Remixes
  1. "Not Cute Anymore" – 2:11
  2. "Not Cute Anymore" (Holiday Party version) – 2:26
  3. "Not Cute Anymore" (Holiday Night version) – 2:16
  4. "Not Cute Anymore" (sped up version) – 1:42
  5. "Not Cute Anymore" (Holiday Party sped up version) – 1:52
  6. "Not Cute Anymore" (Holiday Night sped up version) – 1:30
  7. "Not Cute Anymore" (instrumental) – 2:11

Notes

Charts

Certifications

Certifications for "Not Cute Anymore"
Region Certification Certified units/sales
South Korea (KMCA)[37]
Physical 		Platinum 250,000^

^ Shipments figures based on certification alone.

Release history

Release history
Region Date Format Version Label
Various November 24, 2025
Original Belift Lab
South Korea CD
Various December 19, 2025
  • Digital download
  • streaming
 Holiday Remixes

References

  1. ^ Han, Seong-hyun (December 4, 2025). "Not Cute Anymore". IZM. Archived from the original on December 5, 2025. Retrieved December 5, 2025.
  2. ^ Lee, Da-gyeom (October 28, 2025). "'귀엽다' 하는 건 지루해"...'11월 컴백' 아일릿, 프로모션 캘린더 공개 ["Just saying 'cute' is boring"... Illit releases promotional calendar for November comeback] (in Korean). Maeil Business Newspaper. Archived from the original on December 5, 2025. Retrieved December 5, 2025 – via Naver.
  3. ^ Park, Seo-hyun (November 4, 2025). 아일릿 싱글 1집, 美 인기 프로듀서들과 협업..스펙트럼 본격 확장 [Illit's first single album, collaborations with popular American producers, truly expands their spectrum] (in Korean). Herald Pop. Archived from the original on December 5, 2025. Retrieved December 5, 2025 – via Naver.
  4. ^ Hwang, Mi-hyun (November 18, 2025). "귀여움은 죽었다" 아일릿, 신곡 MV 무빙 포스터 공개 '의미심장' ["Cuteness is dead" Illit releases moving posters for new song's MV, full of meaning] (in Korean). News1. Archived from the original on December 5, 2025. Retrieved December 5, 2025 – via Naver.
  5. ^ Kim, Ji-hye (November 23, 2025). 아일릿, 신곡 '낫 큐트 애니모어' MV 티저... 짧지만 강렬해 [Illit's new song "Not Cute Anymore" MV teaser... Short but powerful] (in Korean). Ilgan Sports. Archived from the original on December 5, 2025. Retrieved December 5, 2025 – via Naver.
  6. ^ a b Lee, Jae-hoon (November 24, 2025). 귀여움만으로 아일릿을 정의할 수 없어요! [Illit can't be defined by cuteness alone!] (in Korean). Newsis. Archived from the original on December 5, 2025. Retrieved December 5, 2025 – via Naver.
  7. ^ Son, Bong-seok (November 24, 2025). 아일릿 비장한 '귀여움 단절 선언'! 'NOT CUTE ANYMORE' 뮤직비디오 공개 [Illit's declaration of a break from cuteness! "NOT CUTE ANYMORE" music video released] (in Korean). Sports Kyunghyang. Archived from the original on December 5, 2025. Retrieved December 5, 2025 – via Naver.
  8. ^ Illit (2025). Not Cute Anymore (photobook). South Korea: Belift Lab; Genie Music; Stone Music Entertainment. Credits.
  9. ^ "Not Cute Anymore" (in Korean). Genie Music; Stone Music Entertainment. Belift Lab. Archived from the original on December 1, 2025. Retrieved December 1, 2025 – via Melon.
  10. ^ a b Saulog, Gabriel (November 28, 2025). "ILLIT On Breaking The Mold And Shedding Expectations With 'NOT CUTE ANYMORE'". Billboard Philippines. Archived from the original on December 4, 2025.
  11. ^ "'ILLIT Isn't Just Cute Anymore': The K-Pop Girl Group Goes Deep on Its New Single Album's Concept". Billboard Korea. November 26, 2025. Archived from the original on November 26, 2025.
  12. ^ Son, Bong-seok (December 1, 2025). 아일릿 'NOT CUTE ANYMORE', 음악방송 무대 입소문 탔다! [Illit's 'NOT CUTE ANYMORE' became a viral hit on music show stages!] (in Korean). Sports Kyunghyang. Archived from the original on December 1, 2025. Retrieved December 1, 2025 – via Naver.
  13. ^ Kim, Hye-young (December 6, 2025). 아일릿, 신곡 'NOT CUTE ANYMORE'로 음방 첫 1위 등극 (뮤뱅) [Illit takes first place on music show with new song 'NOT CUTE ANYMORE' (Music Bank)] (in Korean). iMBC. Archived from the original on December 6, 2025. Retrieved December 6, 2025 – via Naver.
  14. ^ SHOW CHAMPION 582회 TOP5 [SHOW CHAMPION Episode 582 TOP5]. MBC Plus (in Korean). December 17, 2025. Retrieved December 17, 2025.{{cite web}}: CS1 maint: deprecated archival service (link)
  15. ^ Jang, Joo-yeon (January 17, 2026). 아일릿 ‘낫 큐트 애니모어’, 끝없는 역주행…‘음악중심’도 1위 [Illit's 'Not Cute Anymore', endless reverse run... 'Music Core' also ranked first]. Ilgan Sports (in Korean). Retrieved January 17, 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
  16. ^ "Billboard Canadian Hot 100: Week of January 10, 2026". Billboard. Retrieved January 7, 2026.
  17. ^ "Billboard Global 200: Week of January 17, 2026". Billboard. Retrieved January 14, 2026.
  18. ^ "Hong Kong Songs: Week of December 27, 2025". Billboard. Retrieved December 23, 2025.
  19. ^ "Billboard Japan Hot 100 – Week of December 3, 2025". Billboard Japan (in Japanese). Retrieved December 9, 2025.
  20. ^ "Oricon Weekly Single Ranking – 2025-12-08". Oricon News. Retrieved December 9, 2025.
  21. ^ "Oricon Top 50 Combined Singles: 2025-12-08" (in Japanese). Oricon. Retrieved December 9, 2025.{{cite web}}: CS1 maint: deprecated archival service (link)
  22. ^ "The Official Southeast Asia Charts – This Week's Official Malaysia Chart Top 20 from 12/19/2025 to 12/25/2025". International Federation of the Phonographic Industry. Retrieved December 30, 2025. [Select 2025 Week 52]
  23. ^ "TOP 20 Most Streamed International Singles In Malaysia Week 1 (26/12/2025 - 01/01/2026)". RIM. January 10, 2026. Retrieved January 10, 2026 – via Facebook.
  24. ^ "Hot 40 Singles". Recorded Music NZ. December 5, 2025. Retrieved December 5, 2025.
  25. ^ "Philippines Hot 100 (Week of January 17, 2026)". Billboard Philippines. Retrieved January 15, 2026.
  26. ^ "The Official Singapore Charts Week 1 (26 Dec 2025 - 1 Jan 2026)". RIAS. Retrieved January 6, 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
  27. ^ "Digital Chart: Week 4 of 2026". Circle Chart (in Korean). January 18–24, 2026. Retrieved January 29, 2026.
  28. ^ "Album Chart: Week 48 of 2025". Circle Chart (in Korean). November 23–29, 2025. Retrieved December 4, 2025.
  29. ^ "Taiwan Songs: Week of December 27, 2025". Billboard. Retrieved December 23, 2025.
  30. ^ "Official Independent Singles Breakers Chart Top 20". Official Charts Company. Retrieved December 27, 2025.
  31. ^ "Bubbling Under Hot 100: Week of January 17, 2026". Billboard. Retrieved January 14, 2026.
  32. ^ "World Digital Song Sales: Week of January 3, 2026". Billboard. Retrieved December 31, 2025.
  33. ^ "Oricon Top 50 Singles: 2025-11" (in Japanese). Oricon. Retrieved December 10, 2025.{{cite web}}: CS1 maint: deprecated archival service (link)
  34. ^ "Digital Chart – February 2026". Circle Chart (in Korean). Retrieved March 12, 2026.
  35. ^ "Circle Album Chart – November 2025". Circle Chart (in Korean). Retrieved December 11, 2025.
  36. ^ "Circle Album Chart – 2025". Circle Chart (in Korean). Retrieved January 12, 2026.
  37. ^ "South Korean album certifications – Illit – Not Cute Anymore" (in Korean). Korea Music Content Association (KMCA). Retrieved January 8, 2026.
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