Niu Technologies
International showroom in Miami, Florida | |
| Company type | Public |
|---|---|
| ISIN | US65481N1000 |
| Industry | Vehicle manufacturing, eMobility |
| Founded | 2014 |
| Founder | Li Yi'nan, Token Yilin Hu |
| Headquarters | Beijing, China |
Key people | Yan Li |
| Revenue |
|
| |
Number of employees | 500-800 |
| Website | www |
Niu Technologies (Chinese: 牛电科技; stylized as NIU) is an electric scooter company headquartered in Beijing, China.[1] Yan Li has been its CEO and COO since December 2017.[2][3]
Niu Technologies (Chinese: 牛电科技; stylized as NIU) is a publicly traded Chinese company that designs, manufactures and sells smart electric two-wheeled vehicles including scooters, mopeds, electric bicycles, kick-scooters, electric motorcycles and ATVs. Niu vehicles include digital displays, Bluetooth connectivity, and mobile apps that let users track their rides, map their routes and monitor battery life.[4][5]
As of December 31, 2024, NIU had 57 distributors across 53 countries, alongside sales through its own online store and third-party e-commerce platforms. In China, the company worked with 499 city partners and 3,735 franchised stores. For its micro-mobility products, NIU developed offline retail channels through partners such as Best Buy in the United States and MediaMarkt in Europe, giving it a presence in over 1,000 physical locations in those regions by the end of 2024.
History
The company was founded in 2014 by Baidu's former chief technology officer, Li Yinan, and Token Yilin Hu. The first Niu scooters were crowdfunded.[6] It differentiated itself by using lithium-ion batteries as opposed to the cheaper lead-acid alternatives widely used in Chinese e-scooters at the time.[7]
In 2018, NIU listed on the NASDAQ stock exchange under the ticker symbol NIU[8]
In 2019, Revel Transit launched in New York City with 1,000 Niu electric scooters, later expanding to Washington DC, Austin and Miami.[9]
In 2021, the company expanded its product portfolio to include electric bikes.[10]
In 2023, NIU announced the XQi3,[11][12] its first electric dirt bike, offered in both street-legal and off-road versions. It also introduced the KQi3 Max, KQi Air Series, and XQi3 Series.
Finances
It had nearly $300M in revenue in 2019.[13] It has raised over US$125 million in funding from investors.
In its March 17, 2025 release covering the fourth quarter and full year 2024, NIU reported full-year 2024 revenues of RMB 3,288.3 million (up 24.0% year-over-year) and a full-year net loss of RMB 193.2 million (an improvement from 2023).
| Year[14] | Total Revenue
(US$ Mil) |
Net Income
(US$ Mil) |
|---|---|---|
| 2018 | 215 | -50 |
| 2019 | 298 | 27 |
| 2020 | 375 | 25 |
| 2021 | 581 | 35 |
| 2022 | 459 | -7 |
| 2023 | 373 | 38 |
| 2024 | 450 | 26 |
See also
References
- ^ "Niu Technologies - Company Profile and News". Bloomberg.com. Archived from the original on 2023-12-28. Retrieved 2020-11-06.
- ^ "Yan Li, Niu Technologies: Profile and Biography". Bloomberg.com. Archived from the original on 2021-04-20. Retrieved 2021-04-20.
- ^ Kharpal, Arjun (2021-01-08). "Nasdaq-listed Chinese electric scooter firm Niu Technologies jumps 16% after sales bump". CNBC. Archived from the original on 2023-04-07. Retrieved 2021-04-20.
- ^ "niu". niu. Archived from the original on 2023-11-10. Retrieved 2022-07-05.
- ^ Toll, Micah (2018-06-13). "New NIUs: Chinese electric scooter maker unveils latest two models designed for the streets of Europe". Electrek. Archived from the original on 2022-07-05. Retrieved 2022-07-05.
- ^ Cheng, Evelyn (2018-09-26). "Chinese scooter start-up Niu is taking over Beijing streets, growing quickly in Europe, and is now filing for a US IPO". CNBC. Archived from the original on 2022-12-24. Retrieved 2024-02-10.
- ^ "Chinese escooter maker's stock accelerates 400% on Covid boom". www.ft.com. Archived from the original on 2023-04-09. Retrieved 2020-11-06.
- ^ "NIU filings on SEC.gov". www.sec.gov. Archived from the original on 2023-04-07. Retrieved 2020-11-06.
- ^ O'Kane, Sean (6 January 2020). "China's NIU starts selling its electric mopeds in the US". The Verge. Archived from the original on 12 January 2021. Retrieved 4 April 2021.
- ^ "Niu Technologies expands into e-bikes to grow international market presence". Bike Europe. 19 October 2021. Archived from the original on 2021-11-13. Retrieved 2021-11-13.
- ^ Clos, Jeffrey (2024-01-05). "Niu Technologies Unleashes Its First-Ever Electric Dirt Bike, The XQi3". CodeX. Archived from the original on 2024-02-14. Retrieved 2024-02-10.
- ^ Technologies, N.I.U. "NIU Technologies Launches Its First-Ever Fully Electric Dirt Bike". www.prnewswire.com (Press release). Archived from the original on 2023-11-12. Retrieved 2024-02-10.
- ^ "NIU Technologies, NIU:NMQ profile - FT.com". markets.ft.com. Archived from the original on 2023-04-08. Retrieved 2020-11-06.
- ^ "Niu Technologies Financials". nasdaq. Archived from the original on 2022-10-20. Retrieved 2022-10-16.