Nanou ASMR

Nanou Philips
Philips in 2018
Born (2007-06-21) June 21, 2007
Damme, West Flanders, Belgium
Instagram information
Pages
Years active2017–present
Genres
Followers21.8 thousand (Nanou)
85.1 thousand (N A N O U P H I L I P S)
TikTok information
Pages
Years active2020–present
Genres
  • ASMR
  • vlogging
  • role-play
Followers1.8 million (Nanou ASMR)
121.3 thousand (Nanou Philips)
Twitch information
Channel
Years active2023–present
Genres
  • ASMR
  • role-play
Followers27.5 thousand
YouTube information
Channels
Years active2016–present
Genres
  • ASMR
  • role-play
  • vlogging
Subscribers1.78 million (Nanou ASMR)
437 thousand (Nanou ASMR +)
54.1 thousand (Nanou Philips (Nederlands))
31.6 thousand (Nanou Philips)
Views559,226,404 (Nanou ASMR)
111,953,696(Nanou ASMR +)
2,972,277 (Nanou Philips (Nederlands))
1,914,191 (Nanou Philips)
Total: 676,066,568
Last updated: January 21, 2026

Nanou Philips (born June 21, 2007) is a Belgian social media personality. Under the online handle Nanou ASMR, she produces ASMR content, which she is mostly known for, on YouTube, TikTok, and Instagram, in addition to other platforms. Besides ASMR, Philips also uploads vlogging content. Having done content creation since mid-childhood, she has amassed a large following online from her ASMR and vlogging content.

Biography

Nanou Philips was born on June 21, 2007, in the Flemish city of Damme, West Flanders, Belgium, the daughter of Mario Philips and Isabelle Decramer Philips.[1][2][3] She is the youngest in her family and has three brothers, Simon, Cédric, and Noah.[3][4] She, along with her brothers, were homeschooled.[5] As a child, she had a keen interest in acting and presenting. Her brother Noah also has an interest in film and video, and this led to her asking him to make videos of her to put online. Although Noah initially was skeptical of making videos featuring his sister, thinking that she would get bullied for it, the subsequent success of her online made him support the endeavor.[5][6]

She discovered an interest in ASMR around this time via being recommended ASMR videos on YouTube, swiftly becoming obsessed with it. She began incorporating it into her videos from 2019 onwards, under a new channel dubbed "Nanou ASMR."[1] Initially starting her channel as a joke,[7] by the time she turned 13 in 2020, Philips had already accumulated 200,000 subscribers on her YouTube channel.[8] Her ASMR content, which has led to her becoming known as the "whisper girl,"[a][9] includes elements of role-play. Philips creates soothing sounds from things such as keyboards to cleaning out a plastic ear.[5] Her mother Isabelle serves as her de facto manager, with Noah filming and editing, and Cédric managing the "behind-the scenes" process.[5]

In 2023, she signed a partnership with Twitch.[4] As of January 2026, she has nearly 2 million followers on TikTok and YouTube individually,[10][11] with her also having 22 thousand on Instagram and 27.5 thousand on Twitch.[12][13] Additionally, Philips has various social media handles devoted to vlogging on the first three of those sites, in both Flemish and English.[14]

Philips, building on her online success, has also embarked upon other endeavors; in 2019, she debuted her own clothing line, TWLV (named after her then-age of 12).[15] She and her brothers (namely Cédric) launched a sustainable clothing line in 2020, dubbed Oceans. The brand sells swim trunks made from recycled plastic from the world's oceans.[3][9] In August 2021, the municipal police of Knokke-Heist and Damme in the Arrondissement of Bruges launched an anti-cybercrime campaign, with Philips serving as the face of the program, alongside her mother.[2] She's appeared in an advertisement for the popular Belgian brand Kipling, promoting their school bags, however, her mother states that they generally avoid sponsorships to keep the video-making process "fun."[16] She was one of a variety of West Flemish influencers to come out and oppose fellow Belgian YouTuber Acid's court-ordered ban on video-making in 2025.[17]

Notes

  1. ^ Dutch: fluistermeisje

References

  1. ^ a b Redactie (2019-12-04). "Lessen die we kunnen leren van de 12-jarige ASMR-Youtuber Nanou Philips" [Lessons We Can Learn From 12-Year-Old ASMR YouTuber Nanou Philips]. BEDROCK (in Dutch). Retrieved 2026-01-21.
  2. ^ a b NWS, VRT (2021-08-31). "Influencer Nanou (14) uit Damme gezicht van campagne tegen cybercriminaliteit | VRT NWS: nieuws". VRTNWS (in Dutch). Retrieved 2026-01-21.
  3. ^ a b c Neese, Olivier (2020-04-29). "Zwemshorts van plastic uit de oceanen komen in Damse handen terecht - KW.be - Nieuws uit West-Vlaanderen" [Swimming shorts made of plastic from the oceans end up in Damse hands]. KW.be - Nieuws uit West-Vlaanderen (in Dutch). Archived from the original on 2020-12-02. Retrieved 2026-01-22.
  4. ^ a b Boerjan, Nancy (2023-08-24). "'Fluistermeisje' Nanou Philips sluit deal met populair streamingplatform Twitch - KW.be". KW.be (in Dutch). Archived from the original on 2023-08-26. Retrieved 2026-01-22.
  5. ^ a b c d Van Peer, Vincent (April 24, 2023). "ASMR-sensatie Nanou en tiktokkers Nour en Fatma: 'Mama heeft al eens een dickpic onderschept. Ik ben 15 jaar, hè'" [ASMR sensation Nanou and TikTokers Nour and Fatma: "Mom already intercepted a dick pic. I'm 15, you know."]. Humo (in Dutch). Retrieved 2026-01-22.
  6. ^ Evers, Freek (May 17, 2019). "Als Nanou fluistert, luistert het internet mee: 11-jarige razend populair op YouTube" [When Nanou whispers, the internet listens: 11-year-old becomes wildly popular on YouTube]. De Morgen (in Dutch). Retrieved 2026-01-21.
  7. ^ Vanden Berghe, Bert (April 21, 2023). "Wie is Nanou, koningin van de ASMR, nu te zien in een docu op Streamz?" [Who is Nanou, queen of ASMR, now starring in a documentary on Streamz?]. KW.be (in Dutch). Retrieved January 21, 2026.
  8. ^ Vangrunderbeek, Thomas (June 21, 2020). "Nanou (13) over ASMR: 'Door video's te maken kan ik mensen helpen slapen, dat is echt leuk' – 21bis" [Nanou (13) about ASMR: 'By making videos I can help people sleep, which is really nice']. 21bis. Retrieved 2026-01-21.
  9. ^ a b De Ville, Piet (2022-06-03). "Nanou (14) is Kinderkrak in Damme - KW.be" [Nanou (14) is a child cracker in Damme]. KW.be (in Dutch). Archived from the original on 2022-07-06. Retrieved 2026-01-22.
  10. ^ "Nanou ASMR". YouTube. Retrieved 2026-01-22.
  11. ^ "TikTok - Make Your Day". www.tiktok.com. Archived from the original on 2025-10-21. Retrieved 2026-01-22.
  12. ^ "Instagram". www.instagram.com. Retrieved 2026-01-22.
  13. ^ NanouASMR - Twitch. Retrieved 2026-01-22 – via www.twitch.tv.
  14. ^ Neese, Olivier (2020-03-23). "Hoe zou het nog zijn met ... de fluisterende Nanou? "Meer tijd om te vloggen" - KW.be". KW.be (in Dutch). Archived from the original on 2022-11-23. Retrieved 2026-01-22.
  15. ^ Mariën, Mathias (November 6, 2019). "YouTube-ster Nanou (12) wil nu ook modewereld veroveren met eigen kledinglijn" [YouTube star Nanou (12) now also wants to conquer the fashion world with her own clothing line]. HLN.be (in Dutch). Retrieved 2026-01-22.
  16. ^ Verberckmoes, Yannick (February 25, 2020). "Doen minderjarige vloggers aan kinderarbeid? Nederland onderzoekt het" [Are underage vloggers involved in child labor? The Netherlands is investigating it]. De Morgen (in Dutch). Retrieved 2026-01-22.
  17. ^ Huysentruyt, Sarah (March 16, 2025). ""Neem zijn passie en zijn werk niet af": dit vinden West-Vlaamse influencers van "beroepsverbod" voor Acid" [“Don't take away his passion and his work”: this is what West Flemish influencers think of the “professional ban” for Acid]. KW.be (in Dutch). Retrieved January 21, 2026.
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