Nadim Sadek
Nadim Sadek | |
|---|---|
| Born | 1962 |
| Occupations | Businessperson, author |
| Website | https://www.nadimsadek.com/ |
Nadim Sadek (born October 1962) is an Irish-Egyptian marketing entrepreneur and author. He lives in the United Kingdom.
Early life and education
Sadek is Irish-Egyptian.[1] He was born to an Egyptian father (who worked for the World Health Organisation) and an Irish mother.[2] As a child, he lived in countries in Africa (including Kenya and Ghana),[2] Asia and Europe.[3] Sadek studied psychology at Trinity College in Dublin.[2]
Career
After college, Sadek started his career in market research. In 1985, he started working at Lansdowne Market Research in Dublin. After moving to London in 1986, Sadek became a director of Burns Research Partners, renamed Burns Sadek Research two years later, a qualitative research company. After seven years there, he founded Sadek Wynberg Research (SWR) in Kensington in 1993. SWR conducted research for the development of brands and communications for companies such as Unilever, Kimberly-Clark, Vodafone and Sony Ericsson. In 2003, it was acquired by WPP, becoming Sadek Wynberg Millward Brown.[4]
In 2011, Sadek appeared in the RTÉ version of the TV show Secret Millionaire.[5][6]
After the sale of his company, SWS, Sadek founded the Inish Turk Beg brand on the Irish island of Inish Turk Beg,[3] which he owned from 2003 to 2013.[7] Sadek founded the brand management consultancy TransgressiveX in 2012, but didn't launch the company until 2015.[8] It was rebranded as ProQuo AI in 2019 and sold to Grafton Capital in 2022.[9]
In 2023, Sadek founded Shimmr AI, a company using artificial intelligence to provide automated advertising for book publishers.[10][11] In late 2023, the company raised funding from a group of investors including former executives of M&C Saatchi.[12] Also in 2023, Sadek published a book titled Shimmer, don't Shake - how Publishing can embrace AI.[13]
Personal life
Sadek is married with four children. He lives in London.[1]
References
- ^ a b "A day in the life of… Nadim Sadek, CEO of brand management platform Proquo Ai". Econsultancy. 7 February 2020. Retrieved 2024-09-20.
- ^ a b c "Visionary bottles his dreams on an island oasis". independent.ie. 7 August 2011. Retrieved 10 March 2026.
- ^ a b Sadek, Nadim (2023-10-30). "Nadim Sadek | CEO of Shimmr AI". books.forbes.com. Retrieved 2024-10-21.
- ^ "Millward Brown's integration with Sadek Wynberg" (Press release). Archived from the original on September 12, 2007 – via wpp.com.
- ^ "Secret Millionaire receives sobering reminder of poverty". The Herald. 3 October 2011. Retrieved 10 March 2026.
- ^ "Mayo's 'Secret Millionaire' to feature on final episode of RTÉ series". Mayo Advertiser. 30 September 2011. Retrieved 10 March 2026.
- ^ MacCarthy, Dan (2023-07-21). "Islands of Ireland: Inishturk Beg has changed hands over the years for vast sums". Irish Examiner. Retrieved 2024-10-21.
- ^ Nimmo, Jamie (2016-07-11). "Entrepreneurs: The whiskey whiz shaking up market research". The Standard. Retrieved 2024-10-21.
- ^ "ProQuo AI Acquired Out of Receivership by Grafton Capital". beautymatter.com. Retrieved 2024-10-21.
- ^ Nawotka, Ed (14 May 2024). "Book Business AI Showcase: Shimmr and Pix". Publishers Weekly.
- ^ Anderson, Porter (2023-07-31). "Artificial Intelligence: Threat, Opportunity, and Shimmr". Publishing Perspectives. Retrieved 2024-10-21.
- ^ Kleinman, Mark (15 December 2023). "Publishing AI start-up Shimmr taps ad veterans in £3m funding round". Sky News.
- ^ "Shimmer, don't Shake - how Publishing can embrace AI - Mensch Publishing". Retrieved 2024-06-15.