Moonfare

Moonfare
Company typePrivate
IndustryFinancial services:
Private Equity
(2016–present)
Founded2016 (2016)
FounderDr. Steffen Pauls
HeadquartersBerlin, Germany
Number of locations
New York City, London, Singapore, Luxembourg, Zürich, Paris [1]
Key people
  • Dr. Steffen Pauls (Co-CEO)
  • Dr. Lorenz Jüngling (Co-CEO and MD)
  • Magnus Grufman (MD)
  • Marine Eugène (CCO)
  • Sanjay Gupta (CIO)
  • Heike Hövekamp (CCO)
ServicesGrowth Equity Funds, Buyout Funds, Private Equity Funds, Venture Capital Funds, Secondaries, Semi-liquid Funds, Co-investments
AUM €3.7 billion (2025)
Number of employees
 200 (2025)
Websitewww.moonfare.com

Moonfare is a digital investment platform that secures allocations in private equity and venture capital funds that generally have very high minimum investments or are offered only to institutional investors.[2] Moonfare, splits these investments into smaller tranches using feeder fund vehicles, and makes them available to investors at lower minimums.[3] Moonfare has offered funds with minimums of £50,000 in the UK,[4] €50,000 in Europe,[5] and $75,000 in the US[6]

Moonfare operates in 23 countries[7] from its headquarters in Berlin, Germany and its offices in the UK, USA,[8] Luxembourg, Paris,[9] Zurich,[10] Singapore,[11] and Lisbon. As of November 2022, the business had 200 employees. The company’s investors include Insight Partners, Fidelity International, Vitruvian Partners, Bordier & Cie, ProSiebenSat.1 Media SE’s former chief executive officer Thomas Ebeling, former KKR & Co. partner Henrik Kraft and ex-BC Partners chairman Jens Reidel.[12]

History

Moonfare was founded in 2016 by Dr. Steffen Pauls, Heinrich von Liechtenstein, and Alexander Argyros.[12]

In 2019 Alexander Argyros withdrew from his operational responsibilities.[13]

In January 2022, Moonfare launched its operation in the US and opened its NY office.[8]

In April 2022, Moonfare launched operations in Singapore.[11]

In October 2022, Moonfare launched operations in Paris[9] and Zurich.[10]

In September 2023, Marine Eugène joined Moonfare as Chief Commercial Officer.[14]

In January 16 2025, Moonfare appoints Heike Hövekamp as Chief Legal & Compliance Officer.[15]

Moonfare reached €500m in assets under management in 2020,[16] €1bn in AuM in 2021,[17] €1.5bn in AuM in March 2022,[18] €2bn in AuM in July 2022,[4] and €3bn in AuM in June 2024.[19] As of 2025, Moonfare reports €3.7 billion in assets under management.[20]

Funding

  • In 2019, Moonfare raised a two part Series A round with a combined cash raise of $28m.[12]
  • In March 2021, Fidelity International, a $706bn asset manager, bought a minority stake in Moonfare in a Series B financing round.[21]
  • In November 2021, Moonfare raised another $125M (approximately €105m) round in a Series C financing round led by Insight Partners and with participation of earlier investor Fidelity International.[22]
  • In March 2022, €35m were invested led by London-based Vitruvian Partners.[23]
  • In February 2023, Moonfare raised $15m in its Series C extension round.[22]

Partnerships

  • In June 2020, German bank Berenberg partnered with Moonfare to launch a private equity fund offering for its private clients.[10]
  • In March 2021, Fidelity International formed an exclusive distribution pact with Moonfare, with an agreement focusing on institutional and wholesale clients.[24]
  • In July 2021 German liability umbrella provider Fondsdepot Bank began a partnership with Moonfare.[25]
  • In December 2021, private banking house Bordier & Cie entered into a partnership with Moonfare to boost the private equity offering for its private clients.[26]
  • In March 2022, investment and deposit marketplace Raisin DS partnered with Moonfare to add private equity as an asset class to its platform.[27]
  • Lexington Partners, with $52bn in committed capital, participates as a buyer of stakes in Moonfare funds, providing Moonfare fund investors with liquidity potential twice each year.[28]

References

  1. ^ "Contact". Moonfare.
  2. ^ Espinoza, Javier (2 September 2019). "Private equity funds target the wealthy as the hunt for yield intensifies". Financial Times.
  3. ^ "Stellar Approach from Moonfare: Democratising and Digitalising the Private Equity Industry for All". Capital Finance International. 21 July 2020.
  4. ^ a b Oliver, Joshua (7 July 2022). "Private equity platform doubles assets under management". Financial Times.
  5. ^ Burger, Dani (16 June 2022). "Moonfare Investment Director on Private Equity Access". Bloomberg.
  6. ^ Darbyshire, Madison (19 September 2022). "Fund managers pitch 'alts' to retail investors as institutions max out". Financial Times.
  7. ^ "Moonfare in numbers". Moonfare.
  8. ^ a b Burroughs, Callum (26 January 2022). "Moonfare, a startup that lets high-net-worth individuals invest in private-equity funds, is launching in the US". Business Insider.
  9. ^ a b "Capital-investissement : Moonfare ouvre un bureau à Paris". Le Figaro. 11 October 2022.
  10. ^ a b c Horfsfall, Fergus (4 July 2022). "Private markets firm opens Swiss office to target wealth managers". Citywire.
  11. ^ a b Chan, Cathy (28 April 2022). "PE Firm Moonfare Picks Singapore Over Hong Kong as Asia Hub". Bloomberg.
  12. ^ a b c Syed, Sarah (12 April 2019). "Startup Moonfare Raises $28 Million to Help Wealthy Invest in Private Equity Funds". Bloomberg.
  13. ^ Schlenk, Caspar Tobias (19 December 2019). "Former N26 product manager joins Moonfare". Finance FWD.
  14. ^ Sidhika, Anika (11 September 2023). "Moonfare names a chief commercial officer". Private Banker International.
  15. ^ "Moonfare appoints Heike Hövekamp as Chief Legal & Compliance Officer". Moonfare. 16 January 2025.
  16. ^ Brandes, Wolf (15 March 2021). "Finanzdienstleister geben Zugang zu Privatanlagen". Börsen-Zeitung.
  17. ^ Tattersall, Michael (3 November 2021). "Moonfare's $125M raise underscores appeal of private markets to individual investors". Insider Intelligence.
  18. ^ Dowd, Kevin (26 January 2022). "Move Over, Merrill: A KKR Alum's Startup Gives Wealthy Investors Direct Online Access To PE Funds On The Cheap". Forbes.
  19. ^ Heath, Ian (6 June 2024). "Moonfare hits €3bn AUM mark for first time". CityWire.
  20. ^ "Moonfare in numbers". Moonfare.
  21. ^ Agnew, Harriet (20 June 2022). "Traditional asset managers race to expand private investment alternatives". Financial Times.
  22. ^ a b Burroughs, Callum (8 February 2023). "Check out the 11-slide pitch deck Moonfare, a startup that lets high-net-worth individuals invest in private equity funds, used to raise a $15 million extension". Business Insider.
  23. ^ Robertson, Benjamin (28 March 2022). "Private Equity Platform Moonfare Gets Backing From Vitruvian". Bloomberg Law.
  24. ^ Ricketts, David (11 March 2021). "Fidelity partners with Berlin fintech for private markets push". Financial News.
  25. ^ Schrader, Jan (5 November 2021). "Ebase-Eignerin FNZ erwirbt Fondsdepot Bank". Börsen-Zeitung.
  26. ^ Ruche, Sébastien (9 December 2021). "Ces plateformes qui démocratisent l'accès au private equity". Le Temps.
  27. ^ Barth, Ulrike (23 March 2022). "Raisin macht jetzt auch in Private Equity". Finanz Business.
  28. ^ Förster, Jan-Henrik (26 January 2021). "Private Equity Startup Enlists Lexington to Draw Wealthy Clients" (PDF). Bloomberg.
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