Mojo (soft drink)
| Type | Cola |
|---|---|
| Manufacturer | Akij Group |
| Distributor | Akij Food & Beverage Limited (AFBL) |
| Origin | Bangladesh, Kawran Bazar, Dhaka |
| Introduced | 2006 |
| Color | Caramel E-150d |
| Variants | Naga Mojo |
| Related products | Pepsi RC Cola Afri-Cola Postobón Inca Kola Kola Real Cavan Cola Est Cola |
| Website | www |
Mojo is a cola flavored carbonated soft drink manufactured by the Akij Food and Beverage Limited (AFBL).[1][2] The soft drink brand Mojo has been recognized by Bangladesh Brand Forum as the "number one beverage brand in Bangladesh" in the "Best Brand Award 2024".[3][4]
History
The brand was launched in April 2006 by Akij Group's sister project Akij Food & Beverage Limited (AFBL).[5][6] Mojo manufactures and distributes both domestically and abroad. Mojo has exported to 47 countries around the world.[7][8]
After the Gaza war, many Muslims in Bangladesh began boycotting the products of various companies, including Coca-Cola, due to its affiliations with the Israel, in which Coca-Cola's sale was decreased by 60%. During the same period, Mojo run a donation campaign where every ৳1 BDT (approximately $0.0084 USD) would go to the Palestine donation fund.[9][10] This campaign led to the significant rise in sales recording the highest sale in the brand's history. The significant rise in demand leads to them facing product shortages.[11][12]
On 2 January 2024, Sheikh Shamim Uddin, chairman of Akij Group, presented a cheque of 50 lac taka or $41,821 USD to the Palestinian ambassador.[13] Through the World Food Program (WFP), Akij Welfare Trust and Mojo have donated Tk 61,750,000 or $516,493 USD to Gaza and Tk 15,000,000 to Palestine Embassy as of June 2024.[14]
Other flavors
References
- ^ "Mojo's 17th Birthday Celebration". Daily Sun. Retrieved 7 January 2026.
- ^ "Mojo's Gaza aid also rockets its sales". The Business Standard. 2024-03-12. Retrieved 2024-06-25.
- ^ "মোজো এখন বাংলাদেশের '১ নম্বর' বেভারেজ ব্র্যান্ড". The Daily Ittefaq (in Bengali). 1 January 2025. Retrieved 7 January 2026.
- ^ "Bangladesh Brand Forum awards most loved brands of Bangladesh". Dhaka Tribune. 21 December 2025. Retrieved 7 January 2026.
- ^ মোজো'র ১৭তম জন্মদিন উদযাপন. Bangla Tribune (in Bengali). 14 April 2023. Retrieved 11 October 2024.
- ^ "Bangladeshi soft drink brand "Mojo"". www.coursehero.com. Retrieved 2024-07-08.
- ^ "AKij Food & Beverage". www.akijfood.com. Retrieved 2024-06-25.
- ^ "Akij Venture Ltd". www.akijventure.com. Retrieved 2024-06-25.
- ^ Halder, Sukanta (12 April 2025). "Mojo raised Tk 4.14cr aid for the Palestinians". The Daily Star. Retrieved 7 January 2026.
- ^ Mahmud, Faisal. "Coca-Cola ad in Bangladesh sparks backlash for 'denying ties with Israel'". Al Jazeera. Retrieved 7 January 2026.
- ^ "গাজা যুদ্ধকে কেন্দ্র করে বাংলাদেশে কোমল পানীয়র বাজারে যে 'কোল্ড ওয়ার' চলছে". BBC Bangla (in Bengali). 2024-06-12. Retrieved 2024-07-11.
- ^ "10 Mojo volunteers 'killed' in Israeli strike while delivering aid in Gaza". bdnews24.com. Retrieved 7 January 2026.
- ^ "ফিলিস্তিনিদের অর্থ সহায়তা দিল 'মোজো'". bdnews24.com. Retrieved 2024-06-25.
- ^ "How Coke boycott helped Mojo donate 1.5C to Palestine". Dhaka Tribune. 1 February 2024. Retrieved 7 January 2026.
- ^ "Mojo brings 'Naga Mojo'". The Business Standard. 16 May 2021. Retrieved 7 January 2026.
- ^ "Naga Mojo hits the stores". Dhaka Tribune. 2 June 2021. Retrieved 7 January 2026.