Miss Universe Mexico

Not to be confused with Miss Mexico Organization or Mexicana Universal.
Miss Universe Mexico
TypeWomen's beauty pageant
Franchise holderGeorge Figueroa
HeadquartersMexico City, Mexico
Country representedMexico
Qualifies forMiss Universe
First edition2024
Most recent edition2025
Current titleholderFatima Bosch
Tabasco
LanguageSpanish

Miss Universe Mexico is a national beauty pageant that selects Mexico's official representative to Miss Universe—one of the Big Four International beauty pageants.

The current Miss Universe Mexico is Fatima Bosch of Tabasco who was crowned on September 13, 2025, in Guadalajara, Jalisco.[1] She competed in and won Miss Universe 2025 held in Thailand.[2]

History

From 1994 to 2023, the Mexicana Universal organization (formerly Nuestra Belleza México) held the national franchise for Miss Universe. The organization, led by Miss Universe 1991 Lupita Jones, was responsible for selecting the Mexican representative to compete in the Miss Universe pageant. In December 2023, it was announced that Jones lost her national license because she opposed the new rules allowing the inclusion of married women and mothers in the pageant.[3]

On November 20, the official announcement of the new organization “Miss Universe Mexico” was made, with former Nuestra Belleza Nuevo León 2010 Cynthia de la Vega appointed as the national director of the pageant.[4] However, in May 2024, De la Vega was removed as national director.[5] The position was then assumed by Martha Cristiana, a Mexican actress and beauty pageant titleholder.[5] A month later, Cristiana publicly announced her resignation as national director during a press conference.[6] George Figueroa assumed the position of national director.

Titleholders

Miss Universe Mexico 2024—Present

For the complete details of placements of winners from the previous franchise, see Mexicana Universal § Miss Universe.
  •   : Declared as Winner
  •   : Ended as runner-up
  •   : Ended as one of the finalists or semifinalists
  •   : Ended as special awards winner
Year State Miss Universe Mexico Placement at Miss Universe Special Award(s) Ref.
2024 Sinaloa María Fernanda Beltrán 2nd Runner-up [7]
2025 Tabasco Fátima Bosch Miss Universe 2025 [1]

See also

References

  1. ^ a b "La tabasqueña Fátima Bosch gana certamen Miss Universo México 2025" [Fátima Bosch of Tabasco wins Miss Universe Mexico 2025 pageant]. La Verdad de Tamaulipas (in Spanish). September 14, 2025.
  2. ^ Patiño, Joaquin (November 21, 2025). "La mexicana Fátima Bosch gana Miss Universo 2025" [Mexican Fatima Bosh wins Miss Universe 2025]. El País (in Spanish).
  3. ^ "Le quitan la franquicia de Miss México a Lupita Jones tras 30 años en el poder" [Lupita Jones loses her Miss Mexico franchise after 30 years in power]. Primera Hora (in Spanish). December 18, 2023.
  4. ^ Escobar Lara, Froylan (November 20, 2023). "Cynthia De la Vega, la nueva directora de Miss Universo México - El Sol de México | Noticias, Deportes, Gossip, Columnas" [Cynthia De la Vega, the new director of Miss Universe Mexico]. El Sol de Mexico (in Spanish). Retrieved 2026-03-13.
  5. ^ a b "Actriz Martha Cristiana reemplaza a Cynthia de la Vega como directora de Miss Universo México" [Actress Martha Cristiana replaces Cynthia de la Vega as director of Miss Universe Mexico]. La Prensa (in Spanish). May 4, 2024.
  6. ^ Jiménez, Lizbeth Cruz (June 24, 2024). "Martha Cristiana renuncia a la dirección de Miss Universo México" [Martha Cristiana resigns as director of Miss Universe Mexico; accuses the organization of false inclusion.]. Milenio (in Spanish).
  7. ^ "María Fernanda Beltrán es coronada como Miss Universe México 2024". ¡HOLA! (in Spanish). September 8, 2024. Retrieved 2026-03-13.
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