Misfits Market

Misfits Market is a subscription-based grocery delivery service founded in 2018 by Abhi Ramesh in Philadelphia.[1] The orders generally contain organic produce which does not meet size or aesthetic standards of retail grocery stores.[2][3][4][5]

In 2022, the company announced it was acquiring its rival Imperfect Foods.[6] In 2025, it acquired The Rounds, a startup focused on reusable packaging and sustainable delivery of recurring household essentials.[7][8]

References

  1. ^ Deczynski, Rebecca (2022-01-24). "How a Day of Apple-Picking Led to a $2 Billion Startup on a Mission to Feed the Hungry". Inc. Retrieved 2026-01-08.
  2. ^ Raymond, Art (November 17, 2021). "Ugly but delicious: Booming online grocer Misfits Market opens massive facility in Utah". Deseret News. Retrieved October 1, 2024.
  3. ^ Vines, Brian (January 12, 2022). "Ugly Food Fight: Misfits Market, Imperfect Foods, and the Battle Against Food Waste". Consumer Reports. Retrieved October 1, 2024.
  4. ^ Mull, Amanda (January 25, 2019). "The Murky Ethics of the Ugly-Produce Business". The Atlantic. Retrieved October 2, 2024.
  5. ^ Velasco, Haley (May 13, 2019). "Food's Funny-Looking Future: 'Ugly' Produce Delivery". Wall Street Journal. Retrieved October 2, 2024.
  6. ^ Peluso, Olivia. "Online Grocer Misfits Market Announces Plans To Acquire Competitor Imperfect Foods". Forbes. Retrieved October 2, 2024.
  7. ^ Forristal, Lauren (30 May 2025). "Grocery platform Misfits Market acquires The Rounds to further its mission of reducing food waste". TechCrunch. Retrieved 3 June 2025.
  8. ^ "Misfits Market Acquires The Rounds, Expanding Sustainable Grocery Footprint While Welcoming Zero‑Waste Shoppers". Yahoo! Finance. 2025-05-30. Retrieved 2026-01-08.


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