Mediaplus Group

Mediaplus Group is an independent and partner-managed media agency. It is part of the Serviceplan Group. The main legal entity in Germany is Mediaplus Germany GmbH & Co. KG, based at the House of Communication in Munich.

The group operates in 44 locations worldwide and provides media strategy, planning, buying and analytics services for national and international clients.^[4]

Mediaplus was founded in 1983 in Munich by Dr. Peter Haller, co-founder of the Serviceplan Group, as a unit for media planning and buying.^[5][6]

In 1992, Mediaplus initiated a roadshow together with Dr. Peter Haller and Wolfgang Twardawa of GfK. The event has been held annually in the spring since its inception.^[7][8]

Since 2018, the agency has ranked first in the RECMA quality ranking in Germany.^[9][10]

The German entity has undergone several name changes, as recorded in the commercial register in Munich.  In January 2022, the company was renamed Mediaplus Germany GmbH & Co. KG.^[11][12] In the same year, Mediaplus moved into the newly built House of Communication at Friedenstraße 24 in Munich.^[13]

Mediaplus Group is organisationally part of the Serviceplan Group SE & Co. KG.^[14]  In January 2022, a group-wide management board was established. Matthias Brüll was appointed CEO of the Mediaplus Group in 2022.^[15]

In 2022, Mediaplus was named “Agency of the Year” at the Media Award in Vienna, based on the total number of points earned through award wins and nominations, including campaigns developed for clients such as Hornbach.^[16]

In 2024, Handelsblatt reported that Mediaplus had completed the acquisition of Laya Group, a customer data specialist previously owned by the insolvent Signa Group.^[17]

In 2025, it ranked first in the global WARC Media 100 ranking^[18][19] and received awards including Media Agency of the Year at German industry award ceremonies.^[20][21]

The group has offices in cities including Brussels, London, Paris,^[22] Milan, Berlin,^[23] Amsterdam,^[24] Vienna,^[25]  Warsaw, Hamburg,^[26] Stockholm,^[27] Cologne, Zurich,^[28] Madrid, Prague, Dubai^[29] and New York. Subsidiaries and affiliated agencies include Mediascale, Mediateam 360°, WEFRA Mediaplus Global Health, LAYA and Behave.^[30][31]

Mediaplus provides media strategy, planning and buying across traditional and digital channels, including television, radio, print, out-of-home, display, video, social media and search.^[32][33][34] The agency group also focuses on data-driven disciplines such as programmatic advertising, performance marketing, commerce and retail media, advertising technologies, real-time data, and media research.^[35][36]

For international clients, Mediaplus coordinates media activities across multiple markets and supports the implementation of unified global media strategies.^[37][38][39]