Massimo Renon

Massimo Renon (born July 6, 1970)[1] is an Italian businessman. He was the CEO of the Benetton Group from April 2020 to June 2024.[2][3][4]

Biography

Renon studied at the Bologna University where he graduated in political science and business management.[3]

Renon started his career at Giacomelli Sport where he managed retail development. In 2000, he joined the luxury eyewear manufacturer Luxottica, where he served as regional manager, wholesale coordinator, and then Director of Eastern Europe. In 2010, he joined the Ferrari group as commercial and customer service director,[3] but shortly thereafter returned to the eyewear sector by working with the Safilo Group in 2012 as head of the EMEA region.[5][6] In 2017, he became CEO of the eyewear manufacturer Marcolin as worldwide commercial general manager when the Marcolin created a joint-venture with LVMH.[7][8]

In March 2020, he was named CEO of the Benetton Group.[2][3][9]

In June 2024, he voluntarily stepped down as the CEO of the Benetton Group and was replaced by Claudio Sforza.[4][10]

References

  1. ^ "MASSIMO RENON APPOINTED CHIEF EXECUTIVE OFFICER OF BENETTON GROUP | Benetton Group". www.benettongroup.com. Retrieved 2022-08-30.
  2. ^ a b "Benetton appoints new CEO three years after Luciano comeback". www.themds.com. Retrieved 2022-08-30.
  3. ^ a b c d WW, FashionNetwork com. "Benetton appoints Marcolin's Massimo Renon as CEO". FashionNetwork.com. Retrieved 2022-08-30.
  4. ^ a b "Top exec Sforza to be appointed Benetton CEO - sources". Reuters. Archived from the original on 2024-05-28. Retrieved 2026-02-21.
  5. ^ "Massimo Renon nominato nuovo capo Emea di Safilo". Distribuzione Moderna (in Italian). Retrieved 2022-08-30.
  6. ^ "Omar Hagi joins Kering Eyewear as head of Global Travel Retail". The Moodie Davitt Report. 2015-03-13. Retrieved 2022-08-30.
  7. ^ Salibian, Sandra (2020-03-09). "Marcolin CEO Massimo Renon to Exit Group, to Join Benetton". WWD. Retrieved 2022-08-30.
  8. ^ Zargani, Luisa (2017-01-09). "Marcolin Taps Massimo Renon". WWD. Retrieved 2022-08-30.
  9. ^ "Marcolin outgoing boss Renon to be appointed CEO of Benetton Group - sources". Reuters. 2020-03-09. Retrieved 2022-08-30.
  10. ^ "Benetton Group: Consensual Agreement with Massimo Renon". WebWire. Retrieved 2026-02-21.
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