Lorena Improta

Lorena Improta Nunes Santana,^[1] better known as Lore Improta (born 1 September 1993), is a Brazilian dancer, singer, presenter, businesswoman, YouTuber, and advertising professional. She began her artistic career as a child and became known nationally for becoming a dancer on Domingão do Faustão through their competition.^[2]

Improta was born on 1 September 1993 in Salvador, and in her youth was enrolled by her mother in ballet classes, but was quickly transferred to karate classes. She practiced the martial art for 10 years and became a two-time champion in the state of Bahia.^[3] She began her artistic career at 9 years old, dancing with Bloco Algodão Doce, a children's project by Carla Perez,^[2] which she was a part of for 6 years. At 13, she took part in a group that teaches dance at gyms in her city.

At 18, she participated in an exchange program for a year in Canada, where she danced jazz and hip hop. On returning to Brazil, she graduated with a degree in publicity and advertising and helped to establish the group FitDance,^[4] of which she was their choreographer until 2016.^[5]

In 2015, she was signed up by her mother and a fan of hers in a contest for the program Domingão do Faustão which sought to hire a new dancer for their dance troupe.^[6] She competed for the spot along with 12,000 dance professionals, and after various steps disputed live on the program, she won the contest.^[7][8] Improta remained with the show for two years until she announced her departure to dedicate herself to caring for her sick mother and to plan for a new professional phase.^[9][10]

In 2017, she began her own dance project, Show da Lore, where she presents choreographies of popular songs in Brazil in tours around the country.^[11] Noting the large number of kids in the audience of her shows, she decided to launch a kid's version of the special,^[12] titled O Fantástico Mundo da Lore, the following year. The project also launched its own YouTube channel and original music.^[13]

In 2018, she made her debut at the Rio Carnaval, marching with the samba school Unidos do Viradouro, which was elected champion of the Grupo de Acesso. Later on, she was announced as the new presenter for the channel GNT. Her program, Me Deixa Dançar, made its debut in March 2019. Alongside this, Improta recorded weekly videos for her YouTube, teaching the dances presented on her reality show.^[14]

In 2020, she returned to Unidos do Viradouro as the muse of the school, which was then the champion of the Grupo Especial.^[15]

Improta began dating singer Leo Santana in February 2017. In July of that year, they announced their engagement;^[16] In December, however, their relationship ended. From that point, they had an on and off relationship, breaking up for the fourth time in 2019.^[17][18] In June 2020, they began to date again, and married on 20 February 2021 in a civil ceremony. They had a private ceremony due to the COVID-19 pandemic, with only their parents and their siblings present. In March 2021, they announced that Lore was pregnant.^[19]

After their marriage, they adopted each other's last names.^[20]

Their daughter, Liz, was born on 26 September of that year.^[21] In September 2022, she showed the public that she got a tattoo done in tribute to her daughter.

Lojinha da Lore: Improta has a virual store with children's products, where she sells notebooks, pencil cases, backpacks, shirts, and accessories of her brand.^[31]

Aloha Shoes by Lore Improta: She released a collection of sandals in partnership with the Bahian brand Aloha Shoes.^[32]

#CarnaLore: Bikini collection created and sold in partnership with Naked Swimwear.^[12]