List of 1980s Super Bowl commercials
This is a list of Super Bowl commercials that played during the 1980s. This article does not list advertisements for a local region or station (e.g. promoting local news shows), pre-kickoff and post-game commercials/sponsors, or in-game advertising sponsors and television bumpers.[1]
1980 (Superbowl XIV)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Beer | Budweiser
"Rocket Car" |
Stan Barrett's attempt at breaking the land speed record in the Budweiser Rocket is depicted in this ad. |
| Financial services | EF Hutton
"Joggers" |
While two guys are out for a jog, a discussion about the market forms. One runner talks about looking into tax-free incomes, thanks to their broker suggesting it. The other runner talks about his broker being EF Hutton. Before going into detail on what was discussed with his broker, everyone around the two runners stops and listen to what the runner has to say about EF Hutton.
Also aired during Super Bowl XIII |
| Privately held company | Crown Forklifts
"Noah's Ark*" |
|
| Security | Master Lock
"Marksman 2" |
|
| Soft drink | Coca-Cola
"Hey Kid, Catch!" |
A young kid tries to talk to "Mean" Joe Greene by the locker room after a game. Greene is his usual "mean" self until the kid insists Greene has his Coke. After Greene drinks the Coke, he "sweetens" up and offers the kid his jersey, saying, "Hey, kid... catch."
Also aired during Super Bowl XIII and again at Super Bowl XV |
| Wine | Paul Masson Wine |
1981 (XV)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Beer | Budweiser
"Hard Day's Work" |
Part of the "This Buds for You" campaign; dedicated to those who put in a hard day's work[2] |
| Budweiser
"Workers" |
A "This Buds for You" Spot saluting the workers who make sports equipment[3] | |
| Miller High Life
"Eddie Rabbitt in Concert" |
Eddie Rabbitt ends a concert by performing "I Love a Rainy Night" and heads backstage for Miller Time.[4] | |
| Miller Lite
"Not the Same" |
John Madden talks about how Miller Lite has helped him with relaxing, in contrast to his coaching days. While talking about the beer, he gets out of seat and starts rambling about why he prefers Miller Lite to other beers. The ad ends with Madden bursting through the wall and continuing his rant.[5] | |
| Pabst Blue Ribbon
"Spirit" | ||
| Camera | Polaroid
"Now with a Flash" |
A couple walks in a park. The man shows that now you can have a flash on your Polaroid Camera, showing brighter photos. |
| Security | Master Lock
"Marksman 2" | |
| Soft drink | Coca-Cola
"Hey Kid, Catch!" |
A young kid tries to talk to "Mean" Joe Greene by the locker room after a game. Greene is his usual "mean" self until the kid insists Greene has his Coke. After Greene drinks the Coke, he "sweetens" up and offers the kid his jersey, saying, "Hey, kid...Catch."
Also aired during Super Bowl XIII and Super Bowl XIV. |
1982 (XVI)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Airlines | Eastern
"More" |
Eastern president, Frank Borman, thanks those who made Eastern, Americas favorite airline.[6] |
| Analgesic | Anacin
"Pet Shop" |
A woman at a pet shop gets a headache and considers taking Tylenol to remedy it. A man she is with, however, recommends that she takes Anacin 3 instead. |
| Automotive | Bendix
"Power of Ingenuity" |
Cliff Robertson talks about how Bendix creates the future through the power of ingenuity.[7] |
| ACDelco
"Ice Block Demo" |
The Delco Freedom 60 Car Battery is placed in a block of ice and is able to start a car up. | |
| Beer | Löwenbräu
"Skiers" |
On a skinning trip, a trio of guys have climbed a snowy slope. One of the skiers wants to turn around and head back, but another one tells him that they have Löwenbräu at the lodge. This changers the skiers mind and the three ski back to the lodge for some Löwenbräu. |
| Michelob Light
"Skiers" |
Two skiers have a race to the bottom of a hill for a Michelob Light. | |
| Pabst Blue Ribbon
"The Same" |
People give their thoughts on Pabst Blue Ribbon beer. | |
| Car | Cadillac
"Working Late" |
The Cadillac de Ville is the payoff for a man who has worked long, hard hours in the office.[8] |
| Ford
"Telly Savalas" |
Telly Savalas promotes the Ford Escort. | |
| Honda
"Engineering Wonder" |
Advertisement for the Honda Accord. Talks about the upgraded features and improvements for the model year. | |
| Honda
"Signs" |
Promoting the Honda Civic; highlights the fuel economy of the car | |
| Mercedes-Benz
"Test Track" |
The Mercedes-Benz 240D is put to the test at the Mercedes test track.[9] | |
| Subaru
"Ruth Gordon" |
The Subaru BRAT is promoted by Ruth Gordon. | |
| Computer | RadioShack
"Color Computer" |
A commercial for the TRS-80 computer |
| Electronics | Canon
"Joe Theismann" |
The ad starts with a professional photographer taking photos of Joe Theismann during a football game with a Canon AE-1 camera. It ends with Theismann using the same camera to take photos of his family throwing around a football at their house.[10] |
| Insurance | Sentry Insurance
"Ernie" |
A worker named Ernie is welcomed back from an injury by his co-workers. |
| Petroleum | Gulf Oil
"Wide Load" |
A motorist uses Gulf Super Unleaded fuel for his station wagon to get around a wide load semi truck while driving up a steep hill. |
| Restaurant | McDonald's
"Hopscotch" |
Two kids are playing hopscotch while singing the McDonald's menu. Soon, the whole neighborhood joins in. |
| Wendy's
"David "Deacon" Jones |
David "Deacon" Jones talks about how Wendy's has twice the meat for one burger. | |
| Security | Master Lock
"Marksman 2" |
1983 (XVII)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Beer | Budweiser Light
"Born of Tradition" |
A Clydesdale runs through the snow while a voiceover talks about Budweiser Light beer.[11] |
| Budweiser Light
"Drafted" |
Despite being a 7th round draft pick, a football player manages to bring out his best during a team practice.[12] | |
| Miller High Life
"Welcome to Miller Time" |
||
| Car | Chrysler
"Ricardo Montalbán" |
Ricardo Montalbán promotes the Chrysler New Yorker.[13] |
| Car rental | Hertz
"Best of Both Worlds" |
O. J. Simpson explains how Hertz gives customers the "Best of Both Worlds with the gifts they provide their customers and the travel rewards program that they offer as well.[14] |
| Electronics | Atari
"Judy" |
Compares the Atari 5200 SuperSystem to arcade games. Highlights the 'pause' feature that the system provides, in which it allows the player to receive a call from a woman named 'Judy' all thanks to this feature.[15] |
| Canon
"Joe Theismann" |
The ad starts with a professional photographer taking photos of Joe Theismann during a football game with a Canon AE-1 camera. The ad ends with Theismann using the same camera to take photos of his family throwing around a football at their house.[16]
Also aired during Super Bowl XVI | |
| Manufacturing | Briggs & Stratton
"Invisible" |
People use Briggs & Stratton equipment but only the engine is visible.[17] |
| Restaurant | Burger King
"Ultimate Weapon" |
A female Burger King employee (played by Elisabeth Shue) appears on screen, telling the viewer that if they have not switched over to Burger King yet, they have no choice but to use the 'Ultimate Weapon' on them: a montage of the Whopper sandwich set to Ride of the Valkyries.[18] |
| Security | Master Lock
"Marksman 2" |
1984 (XVIII)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Airline | Eastern
"Wings" |
At a ceremony, an Eastern Air Lines pilot gets his wings badge from a trio of businesspeople for excellent service. |
| Analgesic | Anacin
"That's Football" |
A football player talks about using Anacin after a game, to relieve pain. |
| Beer | Budweiser Light
"Hockey Goalie" |
During a hockey game, a goalie brings out his best and helps his team win. |
| Miller Lite
"Train" |
John Madden explains why he prefers taking the train over flying. | |
| Stroh Light
"Poker Game" |
For a group of guys, poker night becomes a Stroh Light night, thanks to host providing his friends with Stroh Light beer. | |
| Car | Chevrolet
"Eurosport" |
Promoting the Chevy Celebrity Eurosport; features footage of the car driving around a unique custom backdrop with a voiceover and jingle |
| Chevrolet
"Mars" |
A Chevy Camaro drives around Mars, while bystanders, with glowing eyes, watch the car drive by them. | |
| Toyota
"Dan and Evi Gurney" |
Dan Gurney takes his wife, Evi, out for a ride in a Toyota Supra around the Riverside International Raceway in southern California | |
| Toyota
"The Truck World On Its Rear" |
Toyota's new trucks for 1984, cause other pickups to lift up and stand on their rear bumpers. | |
| Computer | Apple Macintosh
"1984" |
In what some call the greatest Super Bowl commercial of all time, an Olympian runs to save a race of hypnotized humans from their computer overlord. Being chased by police, the Olympian throws a hammer at the screen overlord, and a beacon of light shines to stunned silence from the followers. The ad closes with the narration "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984." |
| Atari
"Get Started" |
Alan Alda unpacks, hooks up, and turns on an Atari XL home computer in a 30-second commercial. | |
| IBM
"Differences" |
Families from all over the world watch the Olympic Games. | |
| Tandy
"Dawn of a New Era" |
Bill Bixby pitches the new Tandy TRS-80 Model 2000 in space. Co-branded spot alongside RadioShack. | |
| Electronics | Sharp
"Down To Size" |
The ad begins with a man in a copy center, with a Sharp SF 900 Copier. As he describes the features of the copier a giant saw cuts through the wall. This is repeated two more times, until only a fourth of the center is left. Each time the saw cuts a section off, the man quickly and frightenedly moves over to the section of the copy center that remains. |
| Insurance | Nationwide
"Puppy" |
A little boy named Andrew gets a puppy from his parents. The narrator states that puppy is going to help him learn more about love and responsibility. This segways into the narrator stating that when the boy gets older, his responsibilities will increase, and that Nationwide will be there to help him; just like they have with the rest of their family. The ad ends with Andrew and his new puppy sleeping in a blanket, in allusion to the blanket protection that Nationwide provides to their customers.[19] |
| Pet food | Purina Dog Chow
"Danny Boy" |
While walking on the beach with their dog named 'Danny Boy', a son asks his father how old their dog will get. |
| Retail | ComputerLand
"It's Time We Had A Talk" |
A daughter takes her father to a ComputerLand store to look for a computer. |
| Security | Master Lock
"The Doubters" |
Following up from their 'Marksman' spot, several organizations which doubted the outcome of firing a bullet into a Master Lock, repeat the test; only to get the same result as the original ad.[20] |
| Soft drink | Diet Coke
"Olympic Dad" |
A track runner gets mentorship from his father, which leads him to winning the gold medal at the Olympics. |
1985 (XIX)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Beer | Bud Light
"Give Me a Light" |
|
| Miller Lite
"Respect" |
||
| Car | Ford
"On the Road Again" |
Promotes Ford trucks and features a cover of On the Road Again with reworked lyrics focusing on driving Ford trucks[21] |
| Ford
"Ski Trip" |
On a very snowy day, a family takes their Ford Tempo and goes on a skiing trip.[22] | |
| Computer | Apple, Inc.
"Lemmings" |
A long line of blindfolded office workers approaches a cliff. One by one, the workers plunge to their deaths, while a voice says that Macintosh Office will soon be announced. The person at the end of the line then stops and removes his blindfold, taking in the situation before turning around and seeing another line of people approaching. |
| Exercise equipment | Soloflex
"Work of Art" |
|
| Fire HVAC security equipment and controls | Johnson Controls
"LAX" |
|
| Johnson Controls
"Superdome" |
||
| General Building Materials Composites | Owens Corning
"Perfect Crime" |
|
| Hospitality | Hyatt Hotels
"Hotel in Space" |
A father and son travel to space and stay at a Hyatt space station hotel. Bart Starr makes a cameo appearance.[23] |
| Manufacturing | The Canned Food Information Council
"Brilliance" |
|
| ITT
"Brakes" |
Showcases the anti-lock braking system provided in cars through ITT's Teves division; The ad shows a comparison of a car test; first with a car that does not have the ABS feature on a slick road, which causes it to spin out when braking. Next, a car with the ABS feature installed on it is put to the test. This time the car stops on the slick road smoothly and without spinning out.[24] | |
| Minolta
"Neat Freak" |
||
| Marine Corps | U.S. Marines
"Sword" |
|
| Security | Master Lock
"The Doubters" |
Following up from their 'Marksman' spot, several organizations which doubted the outcome of firing a bullet into a Master Lock, repeat the test; only to get the same result as the original ad.[25]
Also aired during Super Bowl XVIII |
| Software | Cullinet
"Bobby Orr" |
Bobby Orr talks about Cullinet software and its use in the business world.[26] |
1986 (XX)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Credit card | Discover Card
"Dawn of Discover" |
|
| Dairy | American Dairy Association | |
| Fire HVAC security equipment and controls | Johnson Controls
"LAX" |
|
| Johnson Controls
"Superdome" |
||
| Food | Eagle Snacks
"Begged" |
In response to the strong demand from customers wanting to purchase the peanuts they served on flights; an airplane parks at a supermarket to drop off a supply of Eagle Honey Roasted Peanuts to sell at the store.[27] |
| Hotels | Holiday Inn
"A Promise" |
|
| Insurance | John Hancock
"Irving Marcelle" |
A football player gives his retirement speech. During his speech, his estimated expenses followed by his needs, appear on screen. When the player ends his speech the answers to those expenses and needs appear.[28] |
| UPS
"Tour" |
A group of businesses men from Japan take a tour of a UPS facility.[29] | |
| Manufacturing | Minolta
"Uncle Ebenezer" |
|
| Marine Corps | U.S. Marines
"Sword" |
|
| Restaurant | Burger King
"Find Herb" |
|
| McDonald's
"McDLT" |
||
| Truck bedliner | Duraliner
"Your Neighbor" |
|
| Watches | Timex
"Atlantis" |
A group of deep-sea divers discover a giant Timex Atlantis 100 watch buried at the bottom of the sea.[30][31] |
1987 (XXI)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Airlines | American Airlines
"Reward Trip" |
Back from his flight, a businessman returns to the office only to receive a voicemail from his boss. When listening to the message, the businessman finds out he has been rewarded a vacation for all the trips he has had to take for his job with American Airlines.[32][33] |
| Beer | Bud Light
"Party Animal" |
|
| Fire HVAC security equipment and controls | Johnson Controls
"LAX" |
|
| Johnson Controls
"Superdome" |
||
| Food | Kellogg's Corn Flakes
"America's Cereal" |
People give their thoughts on Kellogg's Corn Flakes cereal.[34] |
| Insurance | Allstate
"Leave It to Us" |
|
| The Travelers
"Artist" |
An artist paints a piece that centers around the Travelers Red Umbrella logo.[35] | |
| Restaurant | McDonald's
"New Kid" |
An elderly man has his first day on the job at McDonald's.[36] |
| Retail | Foot Locker
"Futuristic" |
A futuristic ball game is played in space.[37] |
| Soft drink | Diet Coke
"Pierce Brosnan vs Ninja" |
Pierce Brosnan enjoys a Diet Coke with a woman, while a ninja attempts to attack him and fails doing so.[38][39] |
| RC Cola
"Little Red Wagon" |
A little boy and his dog goes around collecting Pepsi and Coca-Cola cans. Each can they find goes in the toy wagon he is pulling along. When the wagon gets full, he brings it to a recycling center and exchanges the cans for some coins. The ad ends with the little boy using the coins from the Coke and Pepsi cans he had collected, to purchase an RC Cola from a vending machine.[40] | |
| Slice
"Baseball" |
Major League Baseball stars, Lenny Dykstra, Wally Joyner, Mike Scott, and Ozzie Smith play a game of baseball. A splah effect happens with each movement made.[32][41] | |
| Telecommunications | Contel
"Charlton Heston" |
Charlton Heston talks about how business manage information with Contel.[42] |
| Tire | Goodyear
"Lost Pet" |
Thanks to the Goodyear Vector tires used on their car, a father and son are able to drive around and find their lost dog, despite the heavy rainfall.[43][44] |
1988 (XXII)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Airline | American Airlines
"Pilot" |
Reaching the end of his tour, a military pilot is given an acceptance letter; confirming his new role as a pilot for American Airlines. |
| Delta
"Your Bag" |
A ticket agent for Delta skillfully maneuvers through a crowd at an airport, in order to return a suitcase for a customer who is about to board an airplane. | |
| Pan Am
"Half Fare No Fare Fare" |
A couple debates on where they want to travel to. | |
| Alcohol | Bartles & Jaymes
"Bugle" |
Frank Bartles and Ed Jaymes promote the new Bartles & Jaymes Premium Berry Wine cooler. |
| Antacid | Alka-Seltzer
"Felix" |
Felix McGrath of the United States Ski Team talks about using Alka-Seltzer Plus. |
| Aspirin | Bayer
"Birth" |
A man, who four years ago had a heart attack, gets to watch his wife give birth. |
| Battery | Energizer
"Jacko" |
Australian rules footballer, Mark "Jacko" Jackson, sings about Energizer Batteries while on a train. |
| Beer | Bud Light
"Goalie" |
Spuds MacKenzie plays goalie for the US Hockey team. |
| Bud Light
"Ski Jump" |
Spuds MacKenzie competes in a ski jump competition. | |
| Budweiser
"The Promise" |
Narrator talks about the genuine promise of Budweiser beer. | |
| Budweiser
"Rehab" |
After dealing with an injury, an athlete trains for a comeback. | |
| Budweiser
"Strength" |
A spot which symbolizes the Budweiser Clydesdales as a metaphor for Budweiser's quality taste. | |
| Michelob
"After Midnight" |
Eric Clapton performs After Midnight in a bar. | |
| Stroh's Light
"Impressions" |
Alex the Dog does impressions of several famous dogs in front of a group of guys. | |
| Candy | Nestle Crunch
"Jimmy Connors" |
Jimmy Connors appears with his family. |
| Car | Eagle
"Euro" |
An ad for the new Eagle Premier, describing it as an American car with European sophistication and handling. |
| Pontiac
"If You Like To Drive" |
Promoting the Pontiac Grand Prix. A voiceover informs the viewer about the car as a car for those who really like to drive. | |
| Suzuki
"Great Lengths" |
A driver in a Suzuki Samurai is revealed as someone who takes short cuts to make driving fun. | |
| Volkswagen
"Interact" |
A Volkswagen Jetta swerves through rows of Volkswagen engineers on a test track. | |
| Yugo
"Tough |
A group of Yugo cars drive through a setting, surrounded by canyons, while the narrator describes the cars as "tough, dependable, and affordable". | |
| Clothing | Hanes
"Mike Ditka" |
Appearing in a locker room, Mike Ditka talks about switching to Hanes T-shirts and underwear. |
| Computer | IBM
"Signals" |
An IBM spokesperson appears with a football referee to discuss referee signals. |
| Credit card | Visa
"Olympics" |
A spot promoting the 1988 Winter Olympics and highlighting how Visa is the official card of the Olympics. |
| Food | Campbell's
"Eat You Up" |
Howie Long takes care of his mean appetite by having a bowl of Campbell's Chunky Soup |
| Campbell's
"Get Over Here" |
Mike Ditka enjoys a can of Campbell's Chunky Soup. | |
| Insurance | John Hancock
"Michael Mark" |
In a conversation between two family members, a young male named Michael Mark, discusses his income and is asked about what investments he has ade. |
| New York Life
"Ice Man" |
In the year 2014, a cryogenically frozen skier from 1988 is thawed out. | |
| Travelers Insurance
"Red Umbrella" |
A person with a red umbrella stands out in a crowd. | |
| UPS
"Flying Letters" |
A stack of UPS Next Day Air Letter envelopes flies out, one-by-one; each of them landing on a desk. | |
| Manufacturing | Dupont
"Great Saves" |
A woman at a fancy party leaps to prevent a piece of food from landing on the carpet and staining it. |
| Motor oil | Pennzoil
"World Class Protection" |
Silhouettes of five of the world's leading motor oils are displayed on screen. One-by-one, each bottle floats away when the voice over states that only one motor oil exceeds all car makers US warranty requirements and surpasses the American Petroleum Institute's highest standards for car engine protection for every weight it sells. This leaves only one motor oil bottle left which is revealed to be Pennzoil. |
| Valvoline
"Heat Wave" |
Advertising the company's line of Turbo Formula motor oil; a cover of the song, Heat Wave, plays while a montage of people driving various turbo-charged cars is shown for the duration of the ad. | |
| Personal care | Old Spice
"More Effective" |
Promoting the brand's Fast Track Deodorant; for the ad, a voiceover says that "It's More Effective Than the Leading Men's Deodorant" and that clinical tests have shown that it blocks odor; prior to revealing the product |
| Real estate | Coldwell Banker
"Skipping Stones" |
A mother and her daughter skipping stones across the water of a pond. The pond is next to a new house the daughter had purchased. They have a conversation about the new house and the daughter talks about the ways that Coldwell Banker has been able to help her be able to buy the home. |
| Restaurant | McDonald's
"Cheddar Melt" |
Promoting the new Cheddar Melt burger |
| McDonald's
"County Champ" |
A track athlete returns to his hometown after failing to make the Track and Field team for the Olympics. | |
| McDonald's
"Time-Out" |
An advertisement with Michael Jordan is interrupted to promote the introduction of the Cheddar Melt. | |
| McDonald's
"Tossed Salad" |
Advertising the fast-food chain's line of Tossed Fresh Salads, complete with a jingle | |
| Security | Master Lock
"Lock In" |
Montage of people using various types of locks from Master Lock to secure their items. |
| Soft drink | Diet Coke
"Out On A Ledge" |
Demi Moore has to retrieve her Diet Coke which accidentally has fallen onto a ledge, high up on her apartment building. |
| Diet Pepsi
"Mad Dog" |
To get a Diet Pepsi from a vending machine, a couple has to maneuver around a dog trying to chase them. Starring Michael J. Fox. | |
| Tire | Michelin
"I Like Your New Car" |
Two voice overs talk about the new car one of them got. Visually, the ad shows close ups of the car and a baby. |
| Michelin
"See Saw" |
A Michelin tire slides from one end to another on a see saw. |
1989 (XXIII)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Beer | Budweiser | A team of Budweiser beer bottles compete against Bud Light beer bottles in a simulated football game.[45] |
| Car | Dodge
"Space Shuttle" |
While waiting for a space shuttle to land, a crowd of people check out a Dodge Spirit and give their thoughts on the car.[46] |
| Credit card | American Express
"Miami Miami Miami" |
|
| Restaurant | McDonald's
"Stadium" |
At Super Bowl XXIII, the scoreboard at the endzone displays a message celebrating the 21st birthday for the Big Mac. The crowd then sings Happy Birthday in honor of the sandwich.[47] |
| Retail | Sears
"Our House" |
A family begins their morning off by using Kenmore appliances to make breakfast and clean their clothes. Our House by Crosby, Stills, Nash & Young provides the soundtrack to the advertisement.[48] |
| Security | Masterlock
"Lock Abuse" |
People are unable to break into various locations due to each location being secured by a Masterlock lock. |
| Soft drink | Diet Coke
"The Move Is On" |
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