List of 1970s Super Bowl commercials
This is a list of Super Bowl commercials that played during the 1970s. This article does not list advertisements for a local region or station (e.g. promoting local news shows), pre-kickoff and post-game commercials/sponsors, or in-game advertising sponsors and television bumpers.[1]
1970 (Superbowl IV)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Beer | Schmidt's
"Beautiful" |
At a ski resort, a couple goes downhill skiing together. Everything about this is described as 'beautiful' by the voiceover. During the ride down the slope, the two fall over. The couple then get up and share a Schmidt's beer together. |
| Car | Pontiac
"Humbler" |
A driver in a GTO goes through a drive-through at a restaurant. Dramatic music and exhaust noise is heard in the background. He pulls an "exhaust" knob activating the vacuum operated exhaust, drowning out the noise. |
| Cigarette | Winston
"Me and My Winston" |
A female singer performs the 'Me and My Winston' jingle in front of a giant Winston cigarette box. |
| Insurance | New York Life
"Happiness" |
A New York Life agent offers happiness to a hippy family through life insurance. |
| Petroleum | American Oil Company
"De-Icer" |
Thanks to the De-Icer fuel system antifreeze used in his car, that was recommended by his local American Oil station, a man is able to ease his thoughts of starting his car on a cold, snowy morning. |
| American Oil Company
"I'm a Believer" |
Various people (including Santa Claus) are seen wearing buttons labeled "I'm a Believer", stating their preference of Amoco lead-free gasoline over competing fuel brands. |
1971 (V)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Car | Plymouth
"Here Comes Cricket" |
Adverting the new Plymouth Cricket. Features a Cricket driving inside a circle formed of various Plymouth cars, before parking in a space left open for the car. |
| Financial services | Oppenheimer Fund
"Hands" |
Four individual hands flash on the screen one at a time, before coming together and forming the Oppenheimer Funds logo. |
| Motor oil | STP
"Snow" |
On a cold and snowy night, Andy Granatelli is able to start his car and drive in the freezing weather, thanks to using STP Motor oil. |
| Personal care | Personna 74
"Tungsten Steel" |
Highlights the usage of tungsten steel for the products line of razor blades. |
| Shaving cream | Noxzema
"Close" |
Gunilla Knutsson appears on screen with a can of Noxzema; telling men how close they can get when they "take it off" with Noxzema cream. After she says that, the camera begins zooming up close to her lips. The ad ends with the close of up Knutsson's lips, telling the viewer that this is how close they can get when they use Noxzema. |
| Tax preparation | H&R Block
"John Cameron Swayze" |
John Cameron Swayze promotes H&R Block's tax return service. |
| Tire | Goodyear
"Polyglas" |
Advertising the Polyglas tire from Goodyear. The ad highlights the tires advantages in mileage, traction, and strength by showing motorists demonstrating these traits while driving. |
1972 (VI)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Beer | Lone Star Beer
"Big Country" |
A group of cowboys round up a heard of horses. After getting the job done, they all relax and enjoy a can of Lone Star Beer. |
| Pabst Blue Ribbon
"Highwheelers" |
A group of men ride on vintage high wheel bicycles through a park. The narrator connects this to the old-time taste of Pabst Blue Ribbon beer. | |
| Car | Ford
"What You Want" |
The head of a board meeting, at the Ford Motor Company, talks about the changes that were made to the Ford Galaxie 500 thanks to listening to customer requests that were sent to the company. |
| Cigar | Dutch Masters
"Latin America" |
Several women bring a man, bananas, then a chocolate cake, and finally, Dutch Masters cigars. The narrator for the advertisement describes the items, that were brought to the man, as some of the best tasting and that they have come from Latin America. |
| Deodorant | Right Guard
"Fire Yours" |
A man and then a woman talk about the problems with the antiperspirant they use. The narrator of the spot then responds to this, by telling the viewer to fire the antiperspirant they are currently using and hire Right Guard. |
| Hardware | Black+Decker
"Car Building" |
Highlights the usage of Black+Decker tools for building automobiles |
| Black+Decker
"Charlie Jones" |
Charlie Jones talks about the Black+Decker Deluxe Shrub and Hedge Trimmer, for their Super Bowl Special promotion. | |
| Black+Decker
"Power Tools" |
Black+Decker power tools are used to build a skyscraper. | |
| Black+Decker
"Shurb and Hedge" |
Promotes a special offer from Better Homes and Gardens by offering the consumer a pair of books, through a certificate from a purchase of either a hedge trimmer or a two-speed drill assortment | |
| Black+Decker
"Weekend Chores" |
Another Super Bowl Special promotional spot with Charlie Jones; the spot has Jones talking about the Black+Decker two-speed quarter drill assortment | |
| Industry trade group | Foundation for Full Service Banks
"Diner" |
A man named Mike opens up a diner, thanks to a Full Service Bank. |
| Insurance | Allstate
"Young Mans Insurance" |
An adult male spends time at zoo with his son. The narrator informs the viewer, that by using Allstate for life insurance, you do not have to pass away in order to collect money. The narrator of the ad then talks about the company's money back plan and ends the ad referring to Allstate as the young man's life insurance. |
| Personal care | Gillette
"Dry Look" |
Shows the before and after appearances of men who use The Dry Look hair spray |
| Gillette
"Face Saver" |
The ad starts with a man voicing his frustrations about shaving, due to having to shave multiple times against the grain, along with the irritation it causes. The man then talks about how Gillette's Foamy Face Saver shaving cream helps with this problem. Thanks to the lubricating protection from the shaving cream, the man is able shave against the grain, with less irritation. | |
| Gillette
"Trac II" |
A man dressed in a lab coat talks about why the Gillette Trac II razor has two blades and the advantages it has with shaving. | |
| Personna 74
"Construction Worker" |
At a construction site, a construction worker drills a hole into a beam. The voiceover for the commercial, then talks about how the tungsten steel of the drill bit made the workers tough job easier the same way the same steel used in the Personna 74 razor gives the user the sharpest and longest lasting shave. | |
| Petroleum | ARCO
"A Little More Mileage" |
A couple is on their way to catch a ferry ride, but the car they are in, runs out of gas. The man driving the car, gets out, walks to his nearest ARCO gas station and fills up a gas can. When he arrives back at the dock, the woman and the car he was with, are on the ferry sailing away from the man. |
| Soft drink | Coca-Cola
"Hilltop" |
Several teenagers from around the globe sing on top of a hill in Italy while holding bottles of Coke. The jingle sung in the ad ("Buy the World a Coke") was later adapted to a full-length song (removing the Coca-Cola references) twice, becoming a hit song. |
| Tire | Goodyear
"Radial Tire" |
At the Goodyear Test Track in San Angelo, Texas, the Goodyear Custom Wide Tread Radial Tire is put to the test, by placing the tires on a Ford Mustang and slaloming around a set of cones. The car is able to navigate the course, flat and smooth, thanks to the tires. |
1973 (VII)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Car | Dodge
"Any Length" |
George Blanda physically stretches a standard Dodge Pickup to form a club cab and then stretches it even further to form a crew cab.[2] |
| Personal care | Noxzema
"Cream Your Face" |
Farrah Fawcett sings to Joe Namath and rubs Noxzema shaving cream on his face.[3] |
| Tire | Goodyear
"Steel Guard" |
Promoting the Steel Guard Radial Tire from Goodyear; shows five different ways the tire was tested[4] |
1974 (VIII)
1975 (IX)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Aerospace | Boeing
"Almost 60 Years" |
Highlights aviation history, starting with the Wright brothers and ending the spot with the Boeing 747[5][6] |
| Automotive | DieHard
"Car Start" |
An adult couple has trouble starting their car, so they resort to borrowing their teenage son's souped up Plymouth Barracuda, equipped with a DieHard battery. |
| Beer | Budweiser
"Skier" |
A female skier dressed in a Budweiser sweater, glides down a snowy slop and meets up with some friends to enjoy some Budweiser beer.[7] |
| Electronics | Zenith
"Chromacolor II" |
A spokesman reveals that in a survey polled amongst independent service technicians, Zenith color televisions topped in fewest repairs, best picture, and was the brand that most participants said they would buy at present time. Promotes the Chromacolor II television.[8] |
| Fast food | McDonald's
"Big Mac" |
People attempt to recite the "Two all-beef patties" Big Mac jingle.[9] |
| Personal care | Grecian Formula
"No Grey" |
A wife tells her husband that he looks younger, thanks to using Grecian Formula 16.[10] |
| Security | Master Lock
"Rifle" |
A man attempts to break a Master Lock with a rifle. He fails, but does put a bullet hole in the lock. |
1976 (X)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Automotive | ACDelco
"Freedom Battery" |
Promotes the Delco Freedom car battery |
| Beer | Budweiser
"Beer Talk - Room For More" |
Ed McMahon tells viewers that when it comes to beer, it's better to have a good long drink rather than drinking it sip by sip.[11] |
| Miller Hight Life
"Miller Time" |
When Miller Time approaches, a group of construction workers head to a bar after a long day of work constructing a skyscraper. | |
| Miller Lite
"Rosey Grier and friends" |
Retired football players, Ben Davidson, Rosey Grier, and Ray Nitschke, form a knitting club[12] | |
| Car | Ford
"Granada" |
The Ford Granada is put to the test against the Cadillac Seville and the Mercedes-Benz 280.[13] |
| Copy | Xerox
"Monks" |
|
| Credit card | American Express
"Jack Nicklaus" |
Jack Nicklaus talks about why he uses an American Express credit card. |
| Security | Master Lock
"Marksman 2" |
1977 (XI)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Copy | Xerox
"Monks" |
A monk must make 500 handwritten scriptures for his boss. He obviously goes to Xerox, and delivers the scriptures. The boss looks to the heavens and says, "It's a miracle". |
1978 (XII)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Beer | Budweiser
"Here Comes The King" |
The Budweiser Clydesdales stroll through the snow, while the famed Budweiser-jingle, Here Comes The King, plays. |
| Miller High Life | ||
| Car | Ford
"Futura" |
Space themed spot promoting the Ford Fairmont Futura |
| Credit card | American Express
"Pele" |
Pele talks about the American Express Card he uses whenever he travels. |
| Electronics | RCA
"Leslie Caron" |
Leslie Caron promotes the RCA ColorTrak television. |
| Personal care | Gillette | Promotes the Atra Razor |
| Gillette | Promotes Trac II Shave Cream | |
| Right Guard | ||
| Tire | BFGoodrich |
1979 (XIII)
| Product type | Product/title | Plot/notes |
|---|---|---|
| Airlines | Eastern
"Busy Phones" |
Frank Borman talks about the computer system that Eastern has implemented, to help improve their call system. |
| Battery | Eveready
"Robert Conrad" |
Robert Conrad talks about the Eveready Alkaline Power Cell battery. |
| Beer | Budweiser
"Here Comes The King" |
The Budweiser Clydesdales stroll through the snow, while the famed Budweiser-jingle, Here Comes The King, plays.
Also aired during Super Bowl XII |
| Budweiser
"When You've Said It All" |
Featuring footage of the Miss Budweiser hydroplane, the Budweiser-sponsored Spyder NF-10 Can-Am car, and the Budweiser Hot-Air Balloon in action | |
| Miller High Life
"Firefighters" |
After putting out a big fire, a team of firefighters go to a bar and have a Miller High Life beer. | |
| Miller Lite
"Famous Ex-Quarterbacks" |
Retired quarterbacks Terry Hanratty, Charley Johnson, and Norm Snead appear at a table enjoying Miller Lite beer.[14] | |
| Car | Chrysler
"Hal Linden" |
Hal Linden explains the features and benefits the Chrysler Newport has over the Chevy Caprice. |
| Chrysler
"Neil Armstrong" |
Neil Armstrong talks about the engineering advantages Chrysler had made with their cars. | |
| Dodge
"Gutsy" |
The Dodge Omni 024 is advertised in the ad; details the features associated with the vehicle | |
| Dodge
"Rugged" |
Promotes the Dodge Omni 024; refers to the overhead cam system as 'rugged' | |
| Dodge
"Value You Can Measure" |
Spot introducing the Dodge St. Regis; talks about the advantages the car has over the Chevrolet Caprice | |
| Plymouth
"Beyond" |
Advertisement promoting the Plymouth Horizon TC3; highlights the different options and features for the car | |
| Volkswagen
"Pilot" |
An airplane pilot talks about why he owns a Volkswagen Rabbit. | |
| Car rental | Avis
"Super Saver Rates" |
A spokesman talks about the different special rates that Avis offers to its customers. |
| Computer | IBM
"Chip" |
Highlights the computer chip used in IBM computers. A spokesman first appears with an enlarged image of the chip before showing the actual chip, which is smaller than the tip of his finger.[15] |
| Credit card | American Express
"Jim Fixx" |
While running in Paris, Jim Fixx explains why he uses American Express. |
| Electronics | Canon
"John Newcombe" |
A photographer takes photos of John Newcombe with a Canon AE-1 camera. Newcombe then uses the camera to take a picture of a female tennis player. |
| Magnavox
"Handing Out Money" |
Promotes the Magnavox Annual Sale; informs customers can receive a rebate by purchasing Magnavox products | |
| Fast food | McDonald's
"One and Only Taste" |
People from all over the country enjoy the "one and only" taste of the Big Mac sandwich.[16] |
| Financial services | EF Hutton
"Joggers" |
While two guys are out for a jog, a discussion about the market forms. One runner talks about looking into tax-free incomes, thanks to their broker suggesting it. The other runner talks about his broker being EF Hutton. Before going into detail on what was discussed with his broker, everyone around the two runners stops and listen to what the runner has to say about EF Hutton. |
| Hotel | Sheraton
"Taste" |
Dana Valery performs a musical number about Sheraton's hotels.[17] |
| Insurance | Crum & Forster
"Fourth of July" |
Fourth of July parades are made possible thanks to Crum & Forster insurance. |
| Manufacturing | Eaton
"Space Shuttle" |
Thanks to the microwave system provided by Eaton, a space shuttle is able to land on top of an airplane. |
| Pulp and paper | Georgia-Pacific
"We've Grown" |
Highlights the company's expansion into the chemical and oil industries. |
| Soft drink | Coca-Cola | A young kid tries to talk to "Mean" Joe Greene by the locker room after a game. Greene is his usual "mean" self until the kid insists Greene has his Coke. After Greene drinks the Coke, he "sweetens" up and offers the kid his jersey, saying, "Hey, kid... catch." |
References
- ^ Suter, Rick. "2025 USA TODAY Ad Meter FAQs". Ad Meter.
- ^ "Dodge Trucks - Any length - (1973) 0:30 (USA) Adland®". adland.tv. February 10, 1973. Retrieved 2024-02-11.
- ^ Noxzema Top Super Bowl Commercial, Cream Your Face Featuring Farrah Fawcett, archived from the original on July 3, 2022, retrieved 2024-02-11
- ^ "Goodyear- Steel Guard - (1973) 0:60 (USA) Adland®". adland.tv. February 10, 1973. Retrieved 2024-02-11.
- ^ "Boeing - almost 60 years - (1975) 0:60 (USA) Adland®". 2024-07-25. Archived from the original on July 25, 2024. Retrieved 2025-02-11.
- ^ SharpEditing TV (2022-01-12). Super Bowl IX Steelers Vs Vikings commercial breaks January 12, 1975. Retrieved 2025-02-11 – via YouTube.
- ^ "Budweiser - Skier - (1975) 0.30 (USA) Adland®". 2024-07-22. Archived from the original on July 22, 2024. Retrieved 2025-02-11.
- ^ "Zenith - chroma color 2 - (1975) 0:30 (USA)". adland.tv. January 14, 1975.
- ^ "McDonald's - Big Mac - (1975) 0:60 (USA) Adland®". 2024-05-30. Archived from the original on May 30, 2024. Retrieved 2025-02-12.
- ^ "Grecian Formula - No grey - (1975) 0:30 (USA)". adland.tv. 1975-01-14. Retrieved 2024-08-28.
- ^ "1976 super bowl X commercials | Adland ®". adland.tv. Archived from the original on February 22, 2024. Retrieved 2024-02-11.
- ^ "Miller Lite - Rosey Grier and friends - (1976) - 0:30 (USA) Adland®". adland.tv. February 2, 1976. Retrieved 2024-02-11.
- ^ "Ford Granada - (1976) - 0:30 (USA) Adland®". adland.tv. February 2, 1976. Retrieved 2024-02-11.
- ^ "Miller Lite - Famous Ex-Quarterbacks Video from Ad Age". Ad Age. 1979-01-21. Archived from the original on March 11, 2023. Retrieved 2023-03-11.
- ^ "IBM - Chip Video from Ad Age". Ad Age. 1979-01-21. Archived from the original on April 13, 2023. Retrieved 2023-04-13.
- ^ "McDonald's - One and Only Taste Video from Ad Age". Ad Age. 1979-01-21. Archived from the original on March 11, 2023. Retrieved 2023-03-11.
- ^ Dougherty, Philip H. (1978-12-13). "Advertising". The New York Times. ISSN 0362-4331. Archived from the original on March 13, 2023. Retrieved 2023-03-13.