Libresse
| Product type | Feminine hygiene |
|---|---|
| Owner | Essity |
| Country | Stockholm, Sweden |
| Introduced | 1940s |
| Markets | Worldwide |
| Website | libresse.com |
Libresse is a Swedish brand specializing in products for period and daily intimate care. It is a global brand that operates under different names in local markets: Bodyform, Nana, Nuvenia, Saba, Nosotras, Libresse, and Libra.[1]
In November 2025, it was announced that Libresse was one of the assets acquired by Essity (formerly SCA). Founded in 1929 by Ivar Kreuger as a paper packaging company, Essity is a Swedish health and hygiene firm that conducts sales in approximately 150 countries.[2][3]
Products
Libresse creates a range of products to support period and daily intimate care, from pads, liners, washes, wipes, menstrual cups and period pants. Their products provide protection across a range of flows, fits and needs.[4]
Marketing
Since 2017, Libresse has made a name for itself with its taboo-busting advertising campaigns on topics surrounding women's bodies and health.[5] The brand often uses creativity to subvert shame and break down stigma, in line with their purpose.[6] Given that these campaigns push boundaries and contain intimate moments, several have caused some controversy at launch.[7][8][9]
References
- ^ "Home". libresse.com.
- ^ "Essity at a Glance".
- ^ "Essity Completes Strategic Acquisition Of Edgewell's Feminine Care Business For $340 Million". Pulse 2.0. Retrieved 2025-12-12.
- ^ "Our products".
- ^ "Libresse's new ad is a rallying cry for every woman's story to be heard". 2 July 2020.
- ^ "In praise of the vulva: Bodyform and AMV used creativity to subvert shame".
- ^ "Viva la 'Joyful Rebellion' (And la Vulva) | LBBOnline".
- ^ "Nearly-NSFW 'Viva la Vulva' Ad Triggers Prudish Outrage in France". 11 October 2019.
- ^ "Bodyform's Kick-Ass Campaign Empowers Women to Enjoy Sport on Their Period". 3 June 2016.