Let's Do It Again- Naija 4 The Win

Let's Do It Again – Naija 4 The Win
General information
Official nameLet's Do It Again Naija 4 The Win
Organization
FounderToyosi Oyetunji
OrganizerSportdotcom

Let's Do It Again – Naija 4 The Win is a Nigerian football support campaign created to mobilize public support for the Nigeria national football team during major international tournaments, particularly the Africa Cup of Nations.

The campaign was initiated by the sports marketing platform Sportdotcom in collaboration with Nigerian betting company Bet9ja. It gained prominence during the build-up to the 2023 Africa Cup of Nations and was later expanded ahead of the 2025 tournament under the slogan "Naija 4 The Win."

The initiative combines media campaigns, fan engagement activities, and partnerships aimed at encouraging national support for the Super Eagles during international competitions.[1][2][3][4]

Background

The slogan "Let's Do It Again" references Nigeria's previous Africa Cup of Nations victories in 1980, 1994, and 2013, and reflects calls by supporters and stakeholders for the Super Eagles to win a fourth continental title.

The campaign emerged as part of wider public engagement initiatives surrounding the participation of the Nigeria national football team in the Africa Cup of Nations. Organisers designed the initiative to unify supporters and generate nationwide enthusiasm through media outreach and fan participation.

Nigerian sports media outlets reported on the campaign's activities during the tournament build-up, highlighting its role in mobilizing fan support.[5][6][1][7][8]

AFCON 2023 CAMPAIGN

The campaign gained visibility during the build-up to the 2023 Africa Cup of Nations, where the slogan "Let's Do It Again" was promoted as a rallying call for supporters of the Super Eagles.

Activities associated with the campaign included online fan engagement, promotional campaigns across sports media platforms, and supporter merchandise collaborations. Coverage in Nigerian media described the initiative as part of broader efforts to encourage national unity and public enthusiasm around the national team during the tournament.

Following the Super Eagles' participation in the tournament, organizers and supporters credited Nigerian fans for their engagement with the campaign.[9][10][11]

Expansion To ''Naija 4 The Win''

Following its visibility during the 2023 tournament cycle, the campaign was expanded ahead of the 2025 Africa Cup of Nations in Morocco under the slogan "Naija 4 The Win."

During the same period, the Nigeria Football Federation also launched national initiatives aimed at mobilizing supporters for the Super Eagles' participation in the tournament.

The renewed campaign sought to sustain public enthusiasm for the national team and encourage nationwide support as the Super Eagles pursued a fourth AFCON title.[12][13][14][15]

Partnerships and Sponsorship

The campaign has been supported by corporate partners including Bet9ja, which renewed its backing ahead of the 2025 Africa Cup of Nations. Bet9ja chairman Kunle Soname stated that the company's continued involvement reflects its support for Nigerian football and its belief in the Super Eagles' bid for another continental title.

Organizers of the initiative, including the sports media platform Sportdotcom, have also emphasized the campaign's objective of mobilizing national support for the team. According to Sportdotcom senior partner Toyosi Oyetunji, the renewed campaign for the 2025 tournament seeks to build on the fan engagement achieved during the previous Africa Cup of Nations.[16][17]

Fan Engagement Activities

The campaign has incorporated a range of supporter engagement initiatives designed to increase public participation during major football tournaments. These activities have included social media engagement encouraging fans to support the Super Eagles, media promotions, and collaborations related to supporter apparel and merchandise.

Design collaborations linked to the campaign included apparel created for fans during tournament periods.[18][19][20][21]

Media Coverage

The campaign received coverage in Nigerian and international sports media during the build-up to the 2023 Africa Cup of Nations.

Publications including Independent Nigeria, Business Insider Africa, Daily Trust, Complete Sports, The Nation, and Punch reported on the campaign's activities, partnerships, and fan engagement initiatives. Media reports highlighted the collaboration between Sportdotcom and Bet9ja, as well as the campaign's objective of mobilizing national support for the Super Eagles.

Some coverage also referenced the role of football administrator Abubakar Barde in promoting the initiative.[22][23]

See also

References

  1. ^ Reporter, Our (2024-02-14). "AFCON 2023: 'Let's Do It Again' organisers hail Super Eagles, Nigerians". The Nation. Lagos, Nigeria. Retrieved 2026-03-17.
  2. ^ Adebayo, Raji (2024-02-11). "Sportdotcom Unveils Successful "Let's Do It Again" Campaign". Independent. Lagos, Nigeria. Retrieved 2026-03-17.
  3. ^ "Bet9ja Renew Support for Nigeria National Team with "Let's Do It Again" Campaign Ahead of AFCON 2025". Bet9ja Blog. 20 May 2025. Retrieved 17 March 2026.
  4. ^ Africa, B. I. (2024-01-08). "Bet9ja partners Sportdotcom on "Let's Do it Again" Super Eagles campaign for African cup of nations (AFCON) 2023". Business Insider Africa. Retrieved 2026-03-17.
  5. ^ Report, Agency (2025-12-14). "NFF launches NAIJA 4 THE WIN campaign". The Punch. Retrieved 2026-03-17.
  6. ^ Reporter, Our (2025-12-15). "Morocco 2025: NFF launches NAIJA 4 THE WIN campaign for Super Eagles". The Nation. Lagos, Nigeria. Retrieved 2026-03-17.
  7. ^ AriseNews (2025-12-14). "Super Eagles Kick Off 'Naija 4 The Win' Campaign As AFCON Beckons". Retrieved 2026-03-17.
  8. ^ "NFF announces NAIJA 4 THE WIN campaign to inspire Super Eagles to claim AFCON 2025 -". 2025-12-14. Retrieved 2026-03-17.
  9. ^ "Super Eagles — AFCON 2023 Campaign: Let's Do It Again – sportdotcom.org". Retrieved 2026-03-17.
  10. ^ pmparrot (2023-10-14). "2023 AFCON: Tinubu To Launch 'Let's Do It Again' Campaign..." Retrieved 2026-03-17.
  11. ^ "2023 AFCON: Tinubu To Launch 'Let's Do It Again' Campaign Slogan For Eagles –NFF". Complete Sports. 2023-10-13. Retrieved 2026-03-17.
  12. ^ Report, Agency (2025-12-14). "NFF launches NAIJA 4 THE WIN campaign". The Punch. Retrieved 2026-03-17.
  13. ^ Reporter, Our (2025-12-15). "Morocco 2025: NFF launches NAIJA 4 THE WIN campaign for Super Eagles". The Nation. Lagos, Nigeria. Retrieved 2026-03-17.
  14. ^ "NFF announces NAIJA 4 THE WIN campaign to inspire Super Eagles to claim AFCON 2025 -". 2025-12-14. Retrieved 2026-03-17.
  15. ^ "Morocco 2025: Super Eagles set for NAIJA 4 THE WIN campaign as AFCON beckons – The NFF Official Website". Retrieved 2026-03-17.
  16. ^ "Bet9ja Rallies the Nation with 'Let's Do It Again' Ahead of AFCON 2025". Bet9ja Blog. 11 December 2025. Retrieved 17 March 2026.
  17. ^ Africa, B. I. (2024-01-08). "Bet9ja partners Sportdotcom on "Let's Do it Again" Super Eagles campaign for African cup of nations (AFCON) 2023". Business Insider Africa. Retrieved 2026-03-17.
  18. ^ "Abubakar Barde: Celebrating The Superstar Football Administrator Behind The "Let's Do It Again Campaign"". Daily Trust. 2024-02-16. Retrieved 2026-03-17.
  19. ^ Ochicha, Lovette (2025-03-06). "Topher Bags Major NFF Deal as Official Designer for AFCON "Let's Do It Again" Campaign". Sports247 Nigeria. Retrieved 2026-03-17.
  20. ^ Mubarak, Ganiyu (2025-12-14). "AFCON 2025: Super Eagles set for NAIJA 4 THE WIN campaign |". The Eagle Online. Retrieved 2026-03-17.
  21. ^ Fasetire, Sam O'Femi (2025-12-15). "NFF Rallies Nigerians Behind Super Eagles With 'Naija 4 The Win' Campaign". Sports247 Nigeria. Retrieved 2026-03-17.
  22. ^ Reporter, Our (2025-12-15). "Morocco 2025: NFF launches NAIJA 4 THE WIN campaign for Super Eagles". The Nation. Lagos, Nigeria. Retrieved 2026-03-17.
  23. ^ "Super Eagles Let's do it again campaign Archives". SportsRation. Retrieved 2026-03-17.
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