LG ThinQ

LG ThinQ
Product typeSmart devices
OwnerLG Electronics
CountryUnited States
Introduced2025 (2025)
(officially launched in 2017)
MarketsWorldwide
Websitelg.com/lg-thinq

LG ThinQ (pronounced as "think-cue";[1] sometimes known as LG webOS) is a smart home and artificial intelligence brand launched by LG Electronics in 2017, featuring products that are equipped with voice control and artificial intelligence technology.[2][3] The brand was originally launched for home appliances and consumer electronics, such as televisions, smart home devices, mobile devices, refrigerators, air conditioners and related services.[4][5] The name was first used in 2011 for LG's THINQ-branded smart appliances, which were introduced at the Consumer Electronics Show in Las Vegas. In December 2017, LG announced ThinQ as a unified brand for artificial intelligence-enabled home appliances, consumer electronics and services.[6][7]In February 2018, LG announced the LG V30S ThinQ,[8] which is the first phone to have the "ThinQ" branding.

History

The branding was first introduced in 2011 in the Consumer Electronics Show (CES) in Las Vegas as THINQ.[9] The first ThinQ product was a smart refrigerator, with features such as smart savings options, food management system, washing machine, oven and robotic vacuum cleaner and different software in the LCD screen on the fridge.[10]

The unified branding was then officially launched as ThinQ at CES 2017 as an artificial intelligence-based brand for all their smart products.[11] The company announced DeepThinQ, a deep-learning technology for connected products, and later opened an Artificial Intelligence Lab in Seoul to coordinate research involving voice, video, sensors and machine learning.[12]

In December 2017, LG announced ThinQ as a brand designation for home appliances, consumer electronics, and services incorporating artificial intelligence, applied to its 2018 product lineup.[13][14]

In 2018, LG extended the ThinQ brand to smartphones with the LG V30S ThinQ. The phone used ThinQ branding for AI camera features, including image recognition and shooting-mode recommendations.[15] That year, LG also used ThinQ branding on televisions with smart-assistant features, as manufacturers increasingly added voice assistants to TV platforms.[16]

In 2022, LG first introduced ThinQ UP, a software-upgradable appliance concept that allows compatible appliances to receive new features through the ThinQ app.[17] The program included appliances such as refrigerators, washing machines, dryers, ovens and dishwashers, and was covered as part of a wider move toward upgradeable connected appliances.[18]

In 2024, LG introduced ThinQ ON, an AI-powered smart home hub designed to connect LG appliances and other smart home devices. It expanded ThinQ from an appliance-control platform into a broader smart home system.[19]

Platform an app

LG ThinQ operates as a smart home platform and mobile app for connecting compatible LG appliances and consumer electronics. The app is used to control and monitor supported products, including kitchen appliances, laundry appliances, air purifiers, vacuum cleaners and televisions. Depending on the product and market, the ThinQ app can provide remote control, status monitoring, downloadable appliance cycles, diagnostic support, maintenance alerts and software-based feature updates.[20]

In 2024, LG introduced ThinQ ON as a hub for the ThinQ platform. The device supports Matter, Thread and Wi-Fi connectivity and includes a built-in voice assistant. [21] The Verge described the product as part of LG's effort to expand ThinQ from an appliance-control platform into a broader smart home system competing with platforms such as Samsung SmartThings and Apple Home.[22]

Features

LG ThinQ products use connected-device features, voice control to interact with users, and use sensor data and different features such as product recognition and learning engine technologies to enhance their abilities.[23][24]

Deep ThinQ (or LG ThinQ AI) was introduced as LG's own AI platform.[25] It was reported that it could engage in two-way conversations with users and could educate itself according to users' behaviour patterns and habits.[26]

At the 2017 ThinQ launch, LG said the brand would cover products and services using artificial intelligence technologies from LG and partner companies.[27]

ThinQ features vary by product category. On appliances, the platform may support remote operation, product-status notifications, downloaded cycles and diagnostic functions. On televisions, ThinQ branding has been associated with voice-control and smart-assistant features.[27]

In 2018, LG ThinQ-branded TVs added support for Google Assistant and Alexa voice commands.[28][29]

As of August 30, 2018, LG's ThinQ products now communicate with each other for tasks such as going to an event or following a recipe. They have sensors for communicating with other ThinQ devices and appliances.

Products

LG ThinQ branding and connectivity features have been used across several LG product categories, including home appliances, televisions, air conditioners and mobile devices.[30]

Home appliances

LG has applied ThinQ branding and app connectivity to home appliances such as refrigerators, washing machines, dryers, dishwashers, cooking appliances, air purifiers and vacuum cleaners. Through the ThinQ app, compatible appliances can be monitored or controlled remotely. Some compatible appliances can also receive downloadable cycles, diagnostic support, maintenance alerts and software-based feature updates through ThinQ UP.[31]

Televisions and home entertainment

LG has used ThinQ branding on smart televisions and other home entertainment products. In 2018, LG ThinQ-branded televisions added support for smart-assistant voice commands, including Google Assistant.[32]

Smartphones

References

  1. ^ "LG ThinQ : Simplify your life with LG ThinQ | LG". Youtube. LG. 8 May 2022. Retrieved 27 January 2024.
  2. ^ "LG announces new ThinQ brand for AI-powered products". Android Authority. 2017-12-22. Retrieved 2018-06-24.
  3. ^ "LG products powered by A.I. will be tied together under the new ThinQ brand". Digital Trends. 2017-12-28. Retrieved 2018-06-24.
  4. ^ "LG ThinQ: Everything you need to know about LG's smart platform - Pocket-lint". Pocket-lint. 2018-05-02. Retrieved 2018-06-24.
  5. ^ "LG announces ThinQ brand for its AI-powered tech". Android Central. 2017-12-20. Retrieved 2018-06-24.
  6. ^ Moon, Mariella (2017-12-20). "LG will release new AI products under the 'ThinQ' brand". Engadget. Retrieved 2026-06-01.
  7. ^ "LG announces new ThinQ brand for AI-powered products". Android Authority. 2017-12-22. Retrieved 2026-06-01.
  8. ^ Savov, Vlad (24 February 2018). "LG's V30S ThinQ is a V30 with more RAM and AI". The Verge. Vox Media, Inc.
  9. ^ "LG touts grid-aware smart appliances at CES 2011". CNET. 2011-01-05. Retrieved 2018-06-24.
  10. ^ "LG Officially Launches First in Range of Smart Grid-ready Smart Appliances". LG Newsroom. 2011-04-19. Retrieved 2018-06-24.
  11. ^ "LG Electronics launches ThinQ for its AI initiatives | LG Australia". www.lg.com. Retrieved 2018-06-24.
  12. ^ Moon, Mariella (2017-12-20). "LG will release new AI products under the 'ThinQ' brand". Engadget. Retrieved 2026-05-26.
  13. ^ Moon, Mariella (2017-12-20). "LG will release new AI products under the 'ThinQ' brand". Engadget. Retrieved 2026-05-27.
  14. ^ "LG announces new ThinQ brand for AI-powered products". Android Authority. 2017-12-22. Retrieved 2026-05-27.
  15. ^ Savov, Vlad (2018-02-24). "LG's V30S ThinQ is a V30 with more RAM and AI". The Verge. Retrieved 2026-05-28.
  16. ^ White, Jeremy. "TVs are getting smart assistants but they're not much use yet". Wired. ISSN 1059-1028. Retrieved 2026-05-28.
  17. ^ "LG Electronics UP Appliances Surpass 16,000 Customer Engagements Over Two Years". The Asia Business Daily. 2024-07-23. Retrieved 2026-06-01.
  18. ^ Smith, Mat (2022-12-27). "LG's new minimalistic appliances have upgradeable features and fewer controls". Engadget. Retrieved 2026-06-01.
  19. ^ Tuohy, Jennifer Pattison (2024-09-16). "LG finally gets serious about the smart home". The Verge. Retrieved 2026-06-01.
  20. ^ "LG ThinQ Smart Home Platform". LG USA. Retrieved 2026-05-26.
  21. ^ Tuohy, Jennifer Pattison (2024-08-29). "LG's new smart home hub has a built-in voice assistant". The Verge. Retrieved 2026-05-26.
  22. ^ Tuohy, Jennifer Pattison (2024-09-16). "LG finally gets serious about the smart home". The Verge. Retrieved 2026-05-26.
  23. ^ RO, T. "LG CES 2018 - For a smarter home: ThinQ". LG Magazine. Retrieved 2018-06-24.
  24. ^ "LG reveals new smart home ThinQ brand, and looks set for AI bonanza at CES". The Ambient. 2017-12-20. Retrieved 2018-06-24.
  25. ^ "LG will release new AI products under the 'ThinQ' brand". Engadget. Retrieved 2018-06-24.
  26. ^ Victorino, Corazon (2018-01-09). "LG Deep ThinQ AI Technology, Features Explained Ahead Of Rollout". International Business Times. Retrieved 2020-12-24.
  27. ^ a b "LG announces new ThinQ brand for AI-powered products". Android Authority. 2017-12-22. Retrieved 2026-05-27.
  28. ^ Stefan Etienne (May 29, 2018). "LG's 2018 ThinQ TVs now support Alexa voice commands". The Verge. Retrieved 2018-06-24.
  29. ^ "LG appliances now respond to both Alexa and Google Assistant". Engadget. Retrieved 2018-06-24.
  30. ^ "Smart Home 101: Home Automation with ThinQ | LG US". LG USA. Retrieved 2026-05-28.
  31. ^ Smith, Mat (2022-12-27). "LG's new minimalistic appliances have upgradeable features and fewer controls". Engadget. Retrieved 2026-05-28.
  32. ^ White, Jeremy. "TVs are getting smart assistants but they're not much use yet". Wired. ISSN 1059-1028. Retrieved 2026-05-28.
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