Kween Yasmin

Kween Yasmin
Born
Yasmin Marie M. Asistido

(2000-10-02) October 2, 2000[1]
Imus, Cavite, Philippines
OccupationsInternet personality, singer, content creator
Years active2018–present
AgentSelf-managed (formerly Viva Artists Agency)
Known forViral comedy videos, song covers, and spoken-word performances such as "Esophagus, Esophagus"
Notable workLalaking Manloloko (cover of Ex Battalion's Hayaan Mo Sila), Esophagus, Esophagus

Yasmin Marie M. Asistido (Tagalog pronunciation: [asɪsˈtɪdo]; born October 2, 2000), better known as Kween Yasmin, is a Filipino content creator, singer, and internet personality.[2] She gained recognition in 2018 after posting a comic rendition of Ex Battalion’s song "Hayaan Mo Sila" which was shared extensively on Facebook and YouTube.[3] Since then she has appeared on national television programs such as Kapuso Mo, Jessica Soho, I Juander, and Black Rider.[4] Her 2023 impromptu spoken-word piece "Esophagus, Esophagus" became a popular internet meme.[5][6]

Early life and education

Yasmin Marie Asistido was born and raised in Cavite, Philippines, and grew up with her aunt and older sister in Bacoor.[3] She studied Multimedia Arts in college in Dasmariñas.[7] After experiencing bullying, she decided to leave school and focus on creating online content.[8][9] Her mother, Mariflor Asistido, died in 2018, an event she later said influenced her determination to continue performing.[10][11]

Career

Online beginnings

Asistido began posting humorous covers and parodies in 2018.[3] Her parody "Lalaking Manloloko" gained hundreds of thousands of views and helped her build an online following.[7] During the COVID-19 pandemic she hosted live sessions to talk with her followers, whom she calls "Yasminnatics"[8]

In 2021 she went viral after failing to enter her own virtual fan meeting because the Zoom room reached its limit of 100 participants. The incident drew tens of thousands of reactions and was covered by several Philippine media outlets[12][13]

Television

In 2020 she briefly signed with Viva Artists Agency but later ended the contract, saying she preferred to manage her own project.[3]

She appeared in Kapuso Mo, Jessica Soho, I Juander, and the GMA Network series Black Rider.[4]

Spoken-word and recent activities

In late 2023 Asistido's spontaneous spoken-word performance "Esophagus, Esophagus" on the podcast The Koolpals went viral and was reported on by several Philippine media outlets.[5][4]

In 2025 she appeared in ABS-CBN’s digital series EATsotik.[14]

Public image

Media have described Asistido as the “All-Purpose Kween” for her range of performances.[4][15][16] SPOT.ph described her appeal as ‘natural and unfiltered.[10] She has publicly expressed support for the LGBT community.[3] On November 25, 2025, Canva Philippines published "All-Purpose Kween" fonts, such as Kweenmojis, Kween Sans (letters, numbers, and punctuation), and a collection of Yasmin's images for her own graphic.[17][18][19] On November 27, Yasmin endorsed partnership with Canva.[20]

Personal life

Asistido lives in Cavite with her relatives.[3] She has spoken about her mother's death and how it continues to motivate her.[10]

Discography

Title Type Collaborators / Notes Release date Reference
"Marupok" ft. Lord Malvar Single February 9, 2024 [21]
"Break Na Tayo"(Meowvolution album) Album track Originally by Meowfie ft. Kween Yasmin and Macoy Dubs June 7, 2024 [22]
"Oras na" Single November 8, 2024 [23]
"Wapake" Originally by Kyo Quijano ft. Kween Yasmin August 15, 2025 [24]

Filmography

Television

Year Title Role / Notes Ref.
2023 Kapuso Mo, Jessica Soho Herself / Guest [4]
2023 I Juander Herself / Guest [6]
2023 Black Rider Guest appearance [25]
2024 It's Showtime Herself / Guest [26]

Music videos

Year Title Artist Role Ref.
2025 Dungka! SB19 Cameo [27]

References

  1. ^ Sanchez, Angelo (October 3, 2021). "Kween Yasmin, nag-celebrate ng birthday online". Balita (in Tagalog). Manila Bulletin. Retrieved November 11, 2025.
  2. ^ "'Hindi biro yung ginagawa ko': Why talent fees are important to vlogger Kween Yasmin". Interaksyon. December 14, 2023. Retrieved November 11, 2025.
  3. ^ a b c d e f Eugenio, Ara. "Who is Kween Yasmin Asistido? Gen Z Favorite is a Star on Her Own Terms". SPOT.PH. Retrieved November 11, 2025.
  4. ^ a b c d e Javier, Kristian Eric. "Fun Facts you didn't know about Kween Yasmin". www.gmanetwork.com. Retrieved November 11, 2025.
  5. ^ a b ecoloma (January 18, 2024). "Kween Yasmin's attempt at spoken word poetry, 'Esophagus, Esophagus,' hyped by Filipino internet". POP!. Retrieved November 11, 2025.
  6. ^ a b Cruz, Jashley Ann. "I Juander: Kuya Kim Atienza and Susan Enriquez recreate famous internet memes with Kween Yasmin". www.gmanetwork.com. Retrieved November 11, 2025.
  7. ^ a b "Kween Yasmin reveals excessive bullying made her drop out of college". PEP.ph. Retrieved November 11, 2025.
  8. ^ a b vlacano (October 3, 2021). "How to win friends and influence people, the Kween Yasmin way". POP!. Retrieved November 11, 2025.
  9. ^ Chua, E. J. "Kween Yasmin recalls bad experience with physical bullying". www.gmanetwork.com. Retrieved November 24, 2025.
  10. ^ a b c "The Untold Story of Kween Yasmin, or How Loss Gave Rise to An Internet Supernova". SPOT.PH. Retrieved November 11, 2025.
  11. ^ Viernes, Franchesca (September 27, 2021). "'Kween' Yasmin Asistido wows in campy-themed photos". GMA News Online. GMA Network. Retrieved November 11, 2025.
  12. ^ "Internet sensation 'Kween' Yasmin Asistido unable to enter own virtual fan meet, goes viral instead". GMA News Online. GMA Network. August 23, 2021. Retrieved November 11, 2025.
  13. ^ "Viral: Internet star 'Kween' Yasmin fails to join her own virtual meet as fans flood Zoom meet – The Filipino Times". filipinotimes.net. August 24, 2021. Retrieved November 11, 2025.
  14. ^ "Kween Yasmin nahanap ang kanyang prince charming nang manghuli at magluto ng palaka sa 'EATsotik'". ABS-CBN News (in Tagalog). ABS-CBN Corporation. January 24, 2025. Retrieved November 11, 2025. Hindi lang putaheng palaka ang napala ng nag-iisang 'All-Purpose Kween' na si Kween Yasmin sa pagdayo sa Arayat, Pampanga. Nabihag din ng isang lalaki ang kanyang puso at panlasa. Kilalanin ang 'frog prince' ng buhay niya sa 'EATsotik' – ang bagong digital series ng ABS-CBN News.
  15. ^ Gatchalian, Ched Rick (October 8, 2024). "'Buhay ang nakasalalay': Why internet sensation Kween Yasmin won't run for public office as more celebrities, influencers file COCs". ABS-CBN News. ABS-CBN Corporation. Retrieved November 11, 2025. As more celebrities and influencers file their Certificates of Candidacy, content creator Kween Yasmin who is known for her funny videos said she has no plans to run for public office, explaining that entering politics entails heavy responsibilities.
  16. ^ Quiño, Alex Salva (May 17, 2023). "Kween Yasmin, 'nabayaran' na sa talent fee: 'I accepted the apology'". Balita. Archived from the original on December 8, 2024. Retrieved November 11, 2025.
  17. ^ Roque, Nika (November 28, 2025). "What's with the Kween Yasmin font? Here's where it came from and how you can use it". GMA Integrated News. Retrieved November 28, 2025.
  18. ^ Pascual, Pauline Joyce (November 28, 2025). "Kween Yasmin 'Canvafies' the internet". Daily Tribune. Retrieved November 28, 2025.
  19. ^ Divina, Thea (November 28, 2025). "Kween Yasmin rules the digital realm with Canva's 'All Purpose Kween' media library". DZRH. Retrieved November 28, 2025.
  20. ^ Malasig, Jeline (November 28, 2025). "'Worth it ang yoga': Kween Yasmin takes over pages as living font sensation". Interaksyon. Retrieved November 28, 2025.
  21. ^ "Marupok (Single)". Spotify. Retrieved November 11, 2025.
  22. ^ "Break Na Tayo (Meowvolution)". Spotify. Retrieved November 11, 2025.
  23. ^ "Oras na (Single)". Spotify. Retrieved November 11, 2025.
  24. ^ "WAPAKE (Single)". Spotify. Retrieved November 11, 2025.
  25. ^ Kang, Kristine. "Kween Yasmin, gumawa ng spoken poetry kay Ruru Madrid". www.gmanetwork.com. Retrieved November 24, 2025.
  26. ^ Ocampo, Carmellies. ""Maybe This Time" trendsetter Ralp Xyrel Villaruz takes over "It's Showtime" and "ASAP" stage | ABS-CBN Entertainment". ABS-CBN. Archived from the original on February 12, 2025. Retrieved November 11, 2025.
  27. ^ "Who's who: Celebrities, social media personalities in SB19's 'Dungka' MV". Interaksyon. April 25, 2025. Retrieved November 11, 2025.
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