Kuan Yuan Lian

Kuan Yuan Lian
廣源良
Company typePrivate
IndustryCosmetics
FoundedMarch 20, 1986 (1986-03-20)
FounderShih Chung-kuang (施仲廣)
HeadquartersXiushui, Changhua, Taiwan
Area served
Taiwan, Hong Kong, China, Malaysia
Key people
Shih Chung-kuang (Chairman)
ProductsSkincare products, beauty and personal care
WebsiteOfficial website

Kuan Yuan Lian Co., Ltd. (Chinese: 廣源良股份有限公司; pinyin: Guǎngyuánliáng gǔfèn yǒuxiàn gōngsī), commonly known as Kuan Yuan Lian, is a Taiwanese cosmetics and skincare manufacturer best known for its Luffa water (絲瓜水) beauty products.[1] The company was founded on 20 March 1986 in Puyan Township, Changhua County, Taiwan, by Shih Chung-kuang (施仲廣). It is one of Taiwan's best-known domestic skincare brands emphasizing natural ingredients derived from traditional Taiwanese botanicals.[2]

History

Kuan Yuan Lian originated from founder Shih Chung-kuang's idea to turn his wife's dowry of luffa water into the foundation for a locally developed Taiwanese skincare product line.[3] The company was officially established in 1986 under the name Kuan Yuan Lian Industrial Co., Ltd. (廣源良實業有限公司).[4]

In 2005, the company's Luffa Water series won the National Product Quality Gold Award (國家商品品質金牌獎). In 2007, Kuan Yuan Lian expanded its manufacturing operations to Xiushui Township, Changhua County, to meet increasing domestic demand.[5] The following year, the company began exporting products to China, Hong Kong, and Malaysia.[6][7]

In 2009, its products received the "Watsons Health, Wellness and Beauty Award" for best skincare item.[8] The company also entered into an academic–industrial cooperation with Hungkuang University in 2010 to research natural skincare formulations.[9]

In 2015, the firm was renamed Kuan Yuan Lian Co., Ltd. (廣源良股份有限公司) as part of a corporate rebranding strategy aimed at strengthening its international market presence.[10]

Products

Kuan Yuan Lian's flagship product is its Luffa Water (菜瓜水) skincare series, which includes toners, facial sprays, and moisturizers made from natural luffa extract.[11] The company also produces facial masks, cleansers, and lotions derived from ingredients such as aloe vera, cucumber, and green tea.[12][13]

Markets

Although originally focused on the Taiwanese domestic market, Kuan Yuan Lian has expanded its distribution network to several Asian regions, including China, Hong Kong, and Malaysia.[14][15] Its products are sold through retail chains, online stores, and drugstore partners such as Watsons.

See also

References

  1. ^ Sison, Sam (10 January 2020). "10 Must-Buy Beauty Products If You're Going to Taiwan". Preview. Retrieved 4 November 2025.
  2. ^ 袁宗瑜 (7 November 2012). "萃取古人智慧打造國民品牌 廣源良 堅持天然ㄟ最水". Yahoo! News (in Chinese (Taiwan)). Retrieved 4 November 2025.
  3. ^ 郭振宇 (29 November 2024). "從一瓶絲瓜水到觀光工廠：走入廣源良，深探二代經營者的品牌轉型之路". Verse (in Chinese (Taiwan)). Retrieved 3 November 2025.
  4. ^ 林靜宜 (31 March 2011). "阿嬤保養品 變身香奈兒No。5 MIT新寵兒—廣源良". Global Views Magazine (in Chinese (Taiwan)). Retrieved 3 November 2025.
  5. ^ 蔡淑芬 (24 December 2024). "「廣源良」在地扎根傳承　二代接班推動產業升級". Commercial Times (in Chinese (Taiwan)). Retrieved 4 November 2025.
  6. ^ Aniban, Janey (13 July 2017). "10 Beauty Products You Should Hoard From Taiwan". Preview. Retrieved 4 November 2025.
  7. ^ 劉曉欣 (11 April 2007). "台灣廣源良 拓展中國保養品市場". Liberty Times (in Chinese (Taiwan)). Retrieved 4 November 2025.
  8. ^ 吳中傑 (9 February 2012). "不做廣告，廣源良用土味賣贏外國保養品 彰化老牌絲瓜水　年銷百萬瓶傳奇". Business Weekly (in Chinese (Taiwan)). Retrieved 4 November 2025.
  9. ^ 黃靖萱 (1 February 2013). "財訊／廣源良一瓶絲瓜水　狂銷26年傳奇". ETtoday (in Chinese (Taiwan)). Retrieved 3 November 2025.
  10. ^ 曾麗芳 (7 January 2020). "廣源良砸5億擴廠 攻外銷". China Times (in Chinese (Taiwan)). Retrieved 3 November 2025.
  11. ^ 陳梅英 (20 May 2007). "廣源良 祖傳秘方打天下". Liberty Times (in Chinese (Taiwan)). Retrieved 3 November 2025.
  12. ^ Frois, Andre (4 July 2017). "Taiwan Continues As A Hotbed of Innovative Cosmetics With 12 New Brands". Popspoken. Retrieved 4 November 2025.
  13. ^ "廣源良與大甲鎮瀾宮聯手迎接甲辰龍年，推出專屬保養品組合". The Storm Media (in Chinese (Taiwan)). 8 April 2024. Retrieved 4 November 2025.
  14. ^ 曾麗芳 (6 January 2020). "砸重金彰化建廠 絲瓜水第一品牌「廣源良」拚外銷". China Times (in Chinese (Taiwan)). Retrieved 4 November 2025.
  15. ^ "30年絲瓜水萃取經驗！廣源良獨步全球　登中國美容博覽會". SET News (in Chinese (Taiwan)). 31 May 2016. Retrieved 3 November 2025.
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