Khmer Beverages
| Industry | Alcoholic beverage |
|---|---|
| Founded | 2009 |
| Headquarters | , |
Key people | Kuh Leang (Chairman), Meng Leang (Group President) |
| Products | Beer, soft drinks and bottled water |
Number of employees | 1,000+ |
| Parent | Chip Mong Group |
| Website | Official website |
Khmer Beverages (Khmer: ភេសជ្ជៈខ្មែរ), previously known as Khmer Brewery (Khmer: រោងចក្រខ្មែរ), is a Cambodian brewery company, founded in 2009. It produces beer and non-alcoholic beverages.
The company is owned by the Chip Mong Group.[1] In 2009 the company purchased 9 ha (22 acres) of land in the Cheung Ek district of Phnom Penh. Construction of the turnkey brewery and bottling facility, equipped by German brewery providers, Ziemann Holvrieka,[2] commenced in January 2010,[3] at a cost of $USD 60M.[4][5][6] In 2010 they released their first beer, Cambodia Beer, with a production capacity of 6,000,000 L (1,300,000 imp gal; 1,600,000 US gal) per year.
In 2013 they expanded the brewery, increasing capacity to 200,000,000 L (44,000,000 imp gal; 53,000,000 US gal) per year. In 2017 they underwent a third expansion, increasing annual production capacity to 600,000,000 L (130,000,000 imp gal; 160,000,000 US gal), at a cost of $USD 120M.[7]
In 2017 they renamed the brewery to Khmer Beverages, and introduced a range of non-alcoholic beverages (soft drinks and water). In the same year Khmer Beverages signed a multi-year sponsorship deal with Manchester City F. C., to be the club's official water, soft drinks and energy drink partner in Cambodia.[8][9] In 2019 they rebranded their flagship beer, Cambodia Beer,[10] in response to ongoing concerns about the use of the Preah Vihear temple in its branding.[11][12]
Products
Khmer Brewery offers three main types of beer and two speciality beers:
- Cambodia Beer – a traditional pilsener (5% alc/vol)
- Cambodia Premium Draft (5% alc/vol)
- Cambodia Lite (4% alc/vol)
- Kudo Lager (5% alc/vol)
- Barrley Black Extra Stout Beer (8% alc/vol)
Awards
In 2013 the brewery won a bronze medal at the 2013 International Brewing Awards for Cambodia Beer.[13]
Inn 2015 they won a bronze medal at the Transform Awards Asia-Pacific, in the category, Best Brand Experience.[14]
References
- ^ "The Phnom Penh Post | 'Cambodia can' corporate philosophy drives Khmer Beverages success story".
- ^ "Cambodia".
- ^ "New Turnkey Brewery in Cambodia".
- ^ "Socio-economic Impact of Alcoholic Beverage Consumption in Cambodia: Female and Minors" (PDF). cambodia.fairfinanceasia.org.
- ^ Arjuna (31 July 2010). "Beer wars: The glass is only half-full - Southeast Asia Globe". Southeast Asia Globe.
- ^ "CASTLE MALTING®: CASTLE MALTING NEWS in partnership with E-Malt".
- ^ "Cambodia: Two new breweries approved". 17 June 2020.
- ^ "Manchester City drink to Khmer Beverages deal". 30 October 2017.
- ^ "Man City expand Asian partners with Cambodia's Khmer Beverages". 30 October 2017.
- ^ "Khmer Beverages unveils new Cambodia Beer look - Khmer Times". 8 December 2019.
- ^ "Campaign Spotlight: Khmer Beverages launches new Cambodia Beer branding by Design Bridge Singapore". 14 September 2021.
- ^ "Cambodia Beer underlines icon status, while removing a controversial icon | Marketing".
- ^ "Record turnout in world beer awards". Protz On Beer, by Roger Protz.
- ^ "2015 Transform Awards APAC". Transform magazine.