Kelly Campbell (media executive)

Kelly Campbell
EducationVanderbilt University (BS, Human & Organizational Development); Harvard Business School (MBA)
Alma materVanderbilt University (BS); Harvard Business School (MBA)
OccupationMedia executive
Years active2000s–present
Known forLeading major U.S. streaming services
TitleFormer President of Peacock; former President of Hulu
Board member ofUrban Outfitters, Inc.; Match Group; National CineMedia, Inc.

Kelly Campbell is an American media executive who served as president of Peacock from November 2021 to January 2025 and previously as president of Hulu (2020–2021).[1][2] Earlier, she was Hulu’s chief marketing officer and spent more than a decade at Google in marketing leadership roles across Google Ads and Google Cloud.[3][4]

Early life and education

Campbell graduated magna cum laude from Vanderbilt University with a degree in Human and Organizational Development, and later earned an MBA from Harvard Business School.[5][6]

Campbell began her career in investment banking at JPMorgan Chase before moving into technology and media marketing roles."Kelly Campbell Named President of Peacock". Comcast Press Room. New York: Comcast. 6 October 2021. Retrieved 12 September 2025.

Career

Google (2005–2017)

From c. 2005 to 2017, Campbell held senior marketing leadership roles at Google, working across Google Ads (AdWords), Google Cloud and G Suite (now Google Workspace). Her experience at Google established her reputation for data-driven global marketing prior to joining the streaming sector.[6]

Hulu (2017–2021)

Campbell joined Hulu as Chief Marketing Officer in July 2017, leading brand, creative, performance and content marketing for both SVOD and live-TV businesses. In February 2020 she was promoted to President of Hulu, a role in which she oversaw subscription and live-TV operations and participated in integration planning as Hulu’s ownership and corporate relationships evolved under Disney. She left Hulu in October 2021 to join NBCUniversal/Peacock.[7][8][1]

Peacock (2021–2025)

On 6 October 2021, NBCUniversal announced Campbell as president of Peacock, reporting to Matt Strauss; she joined the leadership team in November 2021.[1] During her tenure, Peacock expanded its live-sports strategy, including the first-ever streaming-exclusive NFL Wild Card game in January 2024, which NBC said reached more than 32 million viewers and averaged about 23 million—at the time a U.S. record for a live stream.[9][10] In the build-up to and during the Paris 2024 Olympics, Peacock introduced product features such as Discovery Multiview and an expanded “Gold Zone,” which drew positive coverage and heavy usage figures.[11][12][13]

On 8 January 2025, trade outlets reported that Campbell would exit Peacock as part of a corporate reorganisation at NBCUniversal Media Group, and she confirmed her departure shortly thereafter.[2][14][15]

Board memberships

Campbell was appointed to the board of Urban Outfitters, Inc. in December 2021.[16]

In 2025 she joined the boards of National CineMedia, Inc. and Match Group; company filings and corporate announcements list her as an independent director for both companies.[17][18]

References

  1. ^ a b c "Kelly Campbell Named President of Peacock". Comcast Press Room. New York: Comcast. 6 October 2021. Retrieved 12 September 2025.
  2. ^ a b Bastidas, Jose Alejandro; Manfredi, Lucas (8 January 2025). "Kelly Campbell to Exit as Peacock President". The Wrap. The Wrap News Inc. Retrieved 12 September 2025.
  3. ^ Chan, J. Clara (6 October 2021). "NBCU Names Kelly Campbell Peacock President After She Exits Hulu". Yahoo! Finance. Yahoo Inc. Retrieved 12 September 2025.
  4. ^ Constine, Josh (24 July 2017). "Hulu hires Google marketing veteran Kelly Campbell as CMO". TechCrunch. Yahoo Inc. Retrieved 12 September 2025.
  5. ^ "Constant Content: Q&A with Kelly Campbell, BS'00". Vanderbilt News. Nashville: Vanderbilt University. 8 June 2018. Retrieved 12 September 2025.
  6. ^ a b "Kelly Campbell Named President of Hulu - Alumni". Harvard Business School Alumni. Boston: Harvard Business School. 28 February 2020. Retrieved 12 September 2025.
  7. ^ Constine, Josh (24 July 2017). "Hulu hires Google marketing veteran Kelly Campbell as CMO". TechCrunch. TechCrunch. Retrieved 12 September 2025.
  8. ^ Faughnder, Ryan (25 February 2020). "Former Google executive tapped to run Hulu as president". Los Angeles Times. Los Angeles Times. Retrieved 12 September 2025.
  9. ^ "PEACOCK EXCLUSIVE AFC WILD CARD GAME IS BIGGEST LIVE-STREAMED EVENT IN U.S. HISTORY & DRIVES INTERNET USAGE TO SINGLE DAY U.S. RECORD". NBC Sports Pressbox. Stamford, CT: NBC Sports. 14 January 2024. Retrieved 12 September 2025.
  10. ^ Paulsen (13 January 2024). "Peacock playoff game averages 23 million viewers, sets internet traffic record". Sports Media Watch. Sports Media Watch. Retrieved 12 September 2025.
  11. ^ "Peacock unveils its viewing experience for Olympic Games Paris 2024". NBCUniversal. New York: NBCUniversal. 20 March 2024. Retrieved 12 September 2025.
  12. ^ Safian, Robert (5 August 2024). "Peacock is the real winner at the Paris Olympics". Fast Company. Mansueto Ventures. Retrieved 12 September 2025.
  13. ^ Safian, Robert (25 August 2024). "Peacock crushed its Olympics coverage. Now comes the hard part". Fast Company. Mansueto Ventures. Retrieved 12 September 2025.
  14. ^ White, Peter (9 January 2025). "Peacock President Kelly Campbell to Exit". Variety. Penske Media Corporation. Retrieved 12 September 2025.
  15. ^ Keys, Matthew (8 January 2025). "Kelly Campbell, President of Comcast's Peacock, to resign". The Desk. Matthew Keys. Retrieved 12 September 2025.
  16. ^ "Urban Outfitters, Inc. Appoints Kelly Campbell to the Board of Directors". Urban Outfitters Investor Relations. Philadelphia: Urban Outfitters, Inc. 7 December 2021. Retrieved 12 September 2025.
  17. ^ "Board of Directors - National CineMedia, Inc". National CineMedia Investor Relations. United States: National CineMedia, Inc. 1 May 2025. Retrieved 12 September 2025.
  18. ^ "Match Group Announces the Addition of Kelly Campbell to its Board of Directors". PR Newswire. Dallas: Match Group. 29 April 2025. Retrieved 12 September 2025.
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