KMOR (FM)

KMOR
Broadcast areaScottsbluff, Nebraska
Frequency93.3 MHz
BrandingKMOR 93.3
Programming
FormatClassic rock
Ownership
OwnerNebraska Rural Radio Association
KOLT, KHYY, KOZY
History
First air date
1996 (as KOLT-FM at 103.9)
Former call signs
KANG (1995–1996)
KOLT-FM (1996–2001)
KOZY-FM (2001–2008)
Former frequencies
103.9 MHz (1996–2007)
Technical information[1]
Licensing authority
FCC
Facility ID67473
ClassC0
ERP100,000 watts
HAAT339 meters (1,112 ft)
Transmitter coordinates
41°50′23″N 103°49′38″W / 41.8397°N 103.8272°W / 41.8397; -103.8272
Links
Public license information
WebcastListen live
Websiteruralradio.com/kmor/

KMOR (93.3 FM) is a radio station broadcasting a classic rock format. Licensed to Gering, Nebraska, United States, it serves the Scottsbluff, Nebraska area. The station is currently operated by the Nebraska Rural Radio Association.[2]

On August 27, 2007, KMOR's classic rock format moved from 101.3 FM in Bridgeport, Nebraska to 93.3 FM in Gering, Nebraska.

History

The original KMOR-FM signed on the air on September 4, 1978, on the 92.9 MHz frequency.[3] Established by the Tracy Corporation, it was a high-power 100,000-watt station. In August 2007, the KMOR call letters and its signature classic rock format were moved to 93.3 MHz (licensed to Gering) as part of a multi-station frequency swap.[4] The 93.3 FM frequency itself has a complex history prior to becoming KMOR. It originally signed on in 1996 as KOLT-FM (at 103.9 MHz) before moving to 93.3 and eventually adopting the KMOR branding during the 2007 consolidation.[5]

Ownership

In May 2013, Armada Media and Legacy Broadcasting traded some stations in Nebraska, with two stations in Holdrege (KUVR/1380 and KMTY/97.7) going to Legacy and eight others in the Scottsbluff and North Platte markets [KZTL/93.5 (Paxton-North Platte) and KRNP/100.7 (Sutherland-North Platte) KOAQ/690 (Terrytown), KOLT/1320 (Scottsbluff), KMOR/93.3 (Gering), KETT/99.3 (Mitchell), KOZY-FM/101.3 (Bridgeport), KHYY/106.9 (Minatare)] going to Armada Media. A purchase price was not announced.

The station was acquired by the Nebraska Rural Radio Association (NRRA) in 2019 as part of a $1.75 million purchase of the Legacy Communications cluster.[6] This transition brought KMOR-FM under the same cooperative ownership as KNEB and KOLT, focusing on regional service for the Nebraska Panhandle.

References

  1. ^ "Facility Technical Data for KMOR". Licensing and Management System. Federal Communications Commission.
  2. ^ "FCC Query results". Federal Communications Commission. Retrieved March 24, 2020.
  3. ^ "92.9 FM, Scottsbluff". Nebraska Broadcasters Association Archive. Retrieved December 30, 2025.
  4. ^ "Nebraska Panhandle AM Station Dies at Age 90". NorthPine: Upper Midwest Broadcasting. January 25, 2020. Retrieved December 30, 2025.
  5. ^ "Nebraska Rural Radio Association Acquires Seven In Western Nebraska". RadioInsight. November 7, 2019. Retrieved December 30, 2025.
  6. ^ "NRRA History of Acquisitions". Phelps County Development Corporation. December 4, 2019. Retrieved December 30, 2025.


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