Justin Chou (fashion designer)

For the Taiwanese politician, see Justin Chou (politician).

Justin Chou
周裕穎
Justin Chou at the presentation of the 2020 Summer Olympics delegation uniforms
Born (1977-03-31) 31 March 1977
Kaohsiung, Taiwan
CitizenshipTaiwanese
Occupations
  • Fashion designer
  • artist
Label(s)JUST IN XX
Luxxury Godbage

Justin Chou (Chinese: 周裕穎; Hanyu Pinyin: Zhōu Yùyǐng; Tongyong Pinyin: Jhōu Yù Yǐng; Wade–Giles: Chōu Yù Yǐng; Tâi-lô: Tsiu Jū-íng; born 31 March 1977) is a Taiwanese fashion designer and founder of the fashion brands JUST IN XX and Luxxury Godbage. He is known for his crossover collaborations, sustainable fashion initiatives, and participation in international fashion weeks.[1] He has been described in media coverage as one of the first Taiwanese designers to present at New York Fashion Week.[2]

Early life and education

Chou graduated from Fu Jen Catholic University with a degree in textiles and fashion. He later pursued graduate studies in fashion design at Domus Academy in Milan and the University of Wales, earning dual master's degrees.[3]

Career

JUST IN XX

Chou founded his fashion brand in 2013 under the name Just In Case, later renamed JUST IN XX in 2018. The label has presented collections at New York Fashion Week on multiple occasions and has incorporated collaborations with artists and cultural institutions.[4]

Chou has worked with Taiwan's National Palace Museum and National Museum of History on licensed collections drawing on historical artifacts, including reinterpretations of works such as the Jadeite Cabbage.[5] His fall/winter 2020 collection at New York Fashion Week featured geometric patterns by Taiwanese painter Tsong Pu.[6]

He has described his design concepts as exploring the relationship between tradition and modernity, often integrating cultural symbols, art references, and contemporary tailoring.[7]

Sustainable fashion and collaborations

In 2019, Chou established Luxxury Godbage by JUST IN XX, a sustainable fashion line focused on redesigning and upcycling existing garments.[8] The brand has collaborated with companies including Nike, Inc. and Levi Strauss & Co., presenting collections that emphasize reuse and recycling.[9]

Chou has participated in Taipei Fashion Week and has received support through Taiwan's Ministry of Culture initiatives promoting cross-industry collaboration in fashion. His collaborative projects have extended to partnerships with technology, entertainment, and cultural organizations, such as with Hyundai Motor Company.[10]

He has also designed uniforms for institutions such as the Taipei Performing Arts Center and created stage costumes and event apparel.[11]

Olympic Games

Chou served as the designer of the entrance uniforms for the Taiwanese delegation at both the 2020 Summer Olympics (held in Tokyo in 2021) and 2024 Summer Olympics (held in Paris).[12] The projects drew domestic media attention and marked one of his most widely recognized public commissions.[13][14]

See also

References

  1. ^ 朱晶瀅 (26 July 2024). "從傳統書法到「奧運盛典」，跨界設計師周裕穎重塑時尚界的極致藝術" (in Chinese (Taiwan)). The Storm Media. Retrieved 4 March 2026.
  2. ^ 王瀅娟 (1 October 2019). "抹布變身邀請函！台灣首登紐約時裝週設計師超狂" (in Chinese (Taiwan)). Liberty Times. Retrieved 23 July 2021.
  3. ^ Lin, Kuan (8 October 2025). "越在地，越國際。奧運指定設計師，周裕穎一生致力將台灣文化推向國際" (in Chinese (Taiwan)). Vogue Taiwan. Retrieved 4 March 2026.
  4. ^ 張妤瑄 (31 January 2018). "台灣時尚之光！周裕穎擠進紐約時裝周名單　與吳季剛平起平坐" (in Chinese (Taiwan)). ETtoday. Retrieved 4 March 2026.
  5. ^ 張妤瑄 (6 April 2019). "設計師忙什麼／周裕穎大學刻苦「夜縫」　師生戀娶到辣妹學生" (in Chinese (Taiwan)). ETtoday. Retrieved 4 March 2026.
  6. ^ "MOC crossover project boosts global competitiveness of Taiwan fashion". Taiwan Today. 18 September 2020. Retrieved 4 March 2026.
  7. ^ "在地就是國際！周裕穎：「有個性不需要時尚，沒個性時尚也無用」" (in Chinese (Taiwan)). ETtoday. 9 February 2019. Retrieved 4 March 2026.
  8. ^ 郭慧 (5 May 2022). "【專訪】服裝設計師周裕穎：「永續時尚」的綠色革命，衣物升級再造就像操刀分子料理" (in Chinese (Taiwan)). The News Lens. Retrieved 4 March 2026.
  9. ^ 張以潔 (15 January 2020). "JUST IN XX周裕穎！用龐克時尚翻玩台灣文化". wowlavie.com (in Chinese (Taiwan)). Retrieved 4 March 2026.
  10. ^ Shen, Debbie (2 October 2019). "時尚設計師周裕穎 X Hyundai KONA　跨界合作掀風潮" (in Chinese (Taiwan)). Elle (magazine). Retrieved 4 March 2026.
  11. ^ Liu, Lyla (18 July 2022). "Taiwan's Justin Chou pays tribute to pop icons with fashion show". Taiwan News. Retrieved 4 March 2026.
  12. ^ Liu, Lyla (19 April 2024). "Fashion week unveils Taiwan's Paris Olympics uniforms". Taiwan News. Retrieved 4 March 2026.
  13. ^ 王昱翔 (22 July 2021). "東奧開幕式將登場！選手披「台灣味戰袍」，用窗花翻轉奧運時尚" (in Chinese (Taiwan)). CommonWealth Magazine (Taiwan). Retrieved 23 July 2021.
  14. ^ Tsao, Clark (25 November 2019). "台灣品牌「Just In XX」為2020東京奧運操刀中華隊服！為何大家都找周裕穎？他有何厲害之處？" (in Chinese (Taiwan)). Bella儂儂. Retrieved 23 July 2021.
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