Juliana's

For the pizzeria located in Brooklyn, see Juliana's Pizza.

Juliana's, also known as Juliana's Tokyo (ジュリアナ東京), was a British-Japanese[1][2] discothèque that operated in Shibaura, Minato, Tokyo[3] from May 15, 1991 till August 31, 1994.[4] It was famous for its dance platforms, on which office ladies dressed in "bodycon" (abbr. (wasei-eigo): "body conscious" (ボディコン, bodikon; "sexually flattering clothing")[5][6]) clubwear would congregate, as amateur go-go dancers (professionals were also employed).[7] The club was produced by Masahiro Origuchi[8][9] for the British leisure services group Juliana's (led at the time by Michael Wilkings and Mark Vlassopulos), and Nissho Iwai Corporation, the Japanese general trading company (now part of Sojitz).[10]

History

Juliana's opened its doors on May 15, 1991.[11] The club was notable for giving free admission to women in sexy clothing, who would come to dance on elevated stages set up inside the venue. There were plans for two additional Juliana's locations in Tokyo and Osaka.[2] In November of 1993, Japanese police began to put pressure on Juliana's to ban stage dancing, claiming that some women were using fire escapes to change into their skimpy dancewear.[12] Following this, the owners of Juliana's would spend $500,000 remodeling the club in an attempt to attract a different customer base.[4]

The club's attempts to rebrand were unsuccessful, and it would soon be announced that the venue would close its doors on August 31, 1994 — just three years out from its opening.[12] After the disco's closure, it would be converted into an office space by Sasaki Architecture.[13]

Musical style

Juliana's started out playing Italo house before quickly following popular trends to Belgian hardcore techno. The company behind the venue published compilation CDs primarily featuring techno.[2]

Cultural impact

Despite Juliana's short lifespan, it had a large cultural impact on the Japanese nightlife and electronic music scenes of the country. The Juliana culture represented a hedonistic youth culture which had, at that stage, only recently arrived in Japan. The gyaru subculture was particularly drawn to Juliana's, donning skin-tight bodycon dresses[12] as they danced on the club's raised stages. The discotheque's other attendees primarily consisted of office workers and college students.[11] In an article for The Japan Times, Juliana Japan Corporation executive Yoshinori Kasano said "Juliana’s served more as a place for these women to release stress" than as a spot to pick up dates.[12]

On October 26, 2018, a recreation of Juliana's was opened in Osaka's Hankyu Higashidori shopping street.[14]

There was a television show in Japan dedicated to the venue.[2] The club "Disco Queen" in chapters 18, 19, and 21 of the rugby manga No Side[15] by Ikeda Fumiharu (池田文春)[16] is a reference to Juliana's, down to the white feather fans used by the dancers.[17]

See also

  • Herve Leger - the fashion house founded by the creator of the body-con dress

References

  1. ^ Sterngold, James (October 18, 1992). "A Night on the Town in Tokyo". New York Times. Archived from the original on November 7, 2012.
  2. ^ a b c d McCarthy, Terry (May 14, 1993). "Dirty dancing drives Tokyo crowds crazy: British company teams up with Japanese to turn porno peep shows into pop entertainment". The Independent.
  3. ^ Brand, Jude (1993). Tokyo Night City. Charles E. Tuttle Company. p. 34. ISBN 0-8048-1896-7.
  4. ^ a b "Juliana's craze ceases". Associated Press. September 1, 1994.
  5. ^ Jim Breen's WWWJDIC, ボディコン Deprecated link archived 2012-06-30 at archive.today.
  6. ^ Chaplin, Sarah. Japanese Love Hotels: A Cultural History. Routledge contemporary Japan series, 15. London: Routledge, 2007, p. 135. ISBN 978-0-415-41585-9, ISBN 978-0-203-96242-8.
  7. ^ Schilling, Mark (1997). The Encyclopedia of Japanese Pop Culture. Weatherhill. pp. 76–78. ISBN 0-8348-0380-1.
  8. ^ Kawakami, Sumie (December 2002). "Survivors: two approaches to survival in Japan's unkind economy: meet the fighter and the surfer - H.I.S. president Hideo Sawada and Goodwill Group CEO Masahiro Origuchi". Japan, Inc. Archived from the original on August 15, 2009.
  9. ^ "Disco Icon Sets Out To Conquer Nursing Care: Former Club Producer Ventures Into New Territory". Trends in Japan. June 30, 2000.
  10. ^ Schilling, Mark (1997). The Encyclopedia of Japanese Pop Culture. Weatherhill. p. 77. ISBN 0-8348-0380-1.
  11. ^ a b Oto, Wakaba (July 7, 2025). "Tokyo's Lost Showa-Era Nightlife Club Scene". Tokyo Weekender.
  12. ^ a b c d "Juliana's closes after dress code crackdown". The Japan Times. September 1, 1994.
  13. ^ Mairs, Jessica (April 28, 2015). "Sasaki Architecture convert a former disco club into an office space with floating walls". Dezeen.
  14. ^ Tsuchida, Akihiko (October 27, 2018). "Symbolic 'Juliana's Tokyo' disco reborn in Osaka". Mainichi Shimbun.
  15. ^ ノーサイド (No Side, ("Nō Saido")) volume 3, pp. 32–3, 35, 66–68, 111–123. ISBN 4-08-875070-5.
  16. ^ PRISMS: The Ultimate Manga Guide, No Side. Accessed 10 August 2008.
  17. ^ Fujino, Chiya. "Her Room". In Ozeki, Ruth, and Cathy Layne. Inside and Other Short Fiction: Japanese Women by Japanese Women; with a foreword by Ruth Ozeki; compiled by Cathy Layne, p. 144. Tokyo: Kodansha International, 2006. ISBN 4-7700-3006-1. Accessed 10 August 2008.

35°38′47″N 139°45′12″E / 35.64639°N 139.75333°E / 35.64639; 139.75333

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