Jugate

A jugate consists of two portraits side by side to suggest, to the viewer, the closeness of each to the other.[1]

Etymology

The word comes from the Latin, jugatus, meaning joined or overlapping.

Use

On coins, it is commonly used for married couples, brothers, a father and son, or ruler and divinity. Jugates are most often seen on pin-back buttons, but may also be seen on medals, posters or other campaign items.[2] If a third figure appears on the item, it is called a trigate.

Political use

In political contexts, it refers to the pairing of candidates with an emphasis on their joint candidacy and collaboration on campaign ideas. Often this would be a presidential and vice presidential candidates, although sometimes a state or local candidate is included with a presidential candidate. Voters may be better able to connect with and see the candidates as a coherent team thanks to these pictures. Campaign posters, banners, and other promotional items featuring candidates collectively was a method of reinforcing the notion of a cohesive leadership.[3]

References

  1. ^ "Glossary of Historical Collectible Terms". Heritage Auctions.
  2. ^ Hake, Ted (1991). Guide to Presidential Campaign Collectibles. Krause Publications. p. 175.
  3. ^ Wert, Hal Elliott (2016). What Hanging Around Us in Plain Sight: The Great American Political Campaign Poster, 1844–2012.
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