Joyland (company)

Joyland (Urdu: جوائے لینڈ) is a Pakistani amusement park company based in Lahore, Punjab, Pakistan.[1]

Lahore Park

As the oldest amusement park company in Pakistan, Joyland its operation with their first park, also named Joyland, in Lahore back in 1977. In the interest of limiting sexual harassment and keeping park family friendly, Joyland limited the entry of adult men unaccompanied by women or family. [2]

The park is located in Fortress Stadium, a cantonment area managed by the Pakistan Army home to many other entertainment locations.[3] In 2012, an investor began litigation with the army regarding investment on the park.[4]

Joyland is considered a modern cultural entertainment landmark of Lahore, sparking essays on nostalgia and short stories. [2] [5] Most significantly, the 2022 film Joyland, Pakistan's 2023 entry for the Oscars, takes its title from the park, featuring it extensively in the film.

References

  1. ^ "Lahore-based amusement company invests over Rs1bn in Rawalpindi". 14 October 2019.
  2. ^ a b Saadullah Khan, Rana (2025). "Jun Kazama in Lahore". Lakeer Mag. Lakeer. Retrieved 19 February 2026.
  3. ^ Gillani, Waqar (23 November 2014). "Bottleneck: At the Fortress". The News PK. The News PK. Retrieved 19 February 2026.
  4. ^ Ahmed, Shakeel (30 November 2012). "Investor in litigation with army on joy-land investment". Dawn. Dawn News PK. Retrieved 19 February 2026.
  5. ^ Crowe, C. (21 July 2020). "Joyless in Joyland". The Aleph Review. The Aleph Review. Retrieved 19 February 2026.

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