Simply (software company)

Simply Ltd
IndustryCreative Hobbies
EdTech
Music
Art
Founded2017
FoundersYuval Kaminka, Yigal Kaminka, Roey Izkovsky
Headquarters
Tel Aviv
,
Israel
Key people
Yuval Kaminka, (CEO)
Yigal Kaminka, (Musical Director)
ProductsSimply Piano
Simply Guitar
Simply Sing
Simply Tune
Simply Draw
Websitehttps://www.hellosimply.com/

Simply (formerly JoyTunes) is a privately held company that develops mobile applications for learning music and drawing. Its apps include Simply Piano,[1] Simply Guitar, Simply Tune, Simply Sing, and Simply Draw.[2] In July 2022, JoyTunes rebranded as Simply. The company reports millions of monthly users across 180 countries. Its flagship app, Simply Piano, has received over 450,000 ratings at 4.8 on the US App Store as of early 2025.

Simply initially focused on music education, developing piano learning apps[3] alongside a patented note-recognition engine called MusicSense.[4] The technology powers several of the company's music apps[5] and supports acoustic instruments including piano, guitar, and voice.[6]

Apps

Simply Piano

Simply Piano[7] launched in 2017 and is a subscription-based mobile application for iOS and Android designed to teach piano. It uses audio recognition technology to provide real-time feedback and offers lessons across skill levels. The app supports acoustic and digital keyboards. In 2024, Simply announced a partnership with Trinity College London, allowing users who complete certain courses to be eligible for a TCL certificate. As of early 2025, the app holds a 4.8 rating on the US App Store based on over 450,000 ratings.

Simply Piano XR

In December 2024, Simply released[8] Simply Piano for Apple Vision Pro,[9] which includes a virtual keyboard allowing users to play without a physical instrument. The Simply Piano logo appeared during Apple's Vision Pro presentation at WWDC 2023. In 2025, Simply released Simply Piano for Android XR.[10]

Simply Guitar

Simply Guitar is a subscription-based mobile application (iOS and Android) designed to teach guitar through personalized lessons covering chords, strumming, riffs, and complete songs. The app includes real-time AI-feedback, video lessons, and a library of songs across playing levels.[11], supporting both structured learning and independent play.

Simply Draw

Simply Draw[12] launched in 2023 and is a subscription-based mobile application (iOS and Android) that teaches users to draw with pencil on paper. Created by professional artists and powered by AI, Simply Draw[13] offers step-by-step video tutorials, real-time visual AI-feedback on actual drawings, and an AI-driven personalized learning path based on each learner's goals and progress. Available across skill levels and ages, it also includes a dedicated path for younger children.

Simply Tune

Simply Tune is a free guitar tuning application developed by Simply Ltd, available on iOS and Android, supporting guitar, bass, and ukulele via automatic and manual tuning modes. The app, which also includes a chord library and step-by-step visual guidance, has received Apple's Editors' Choice designation and holds a 4.8 out of 5 rating on the App Store.[14]

Simply Sing

Simply Sing is a subscription-based mobile application (iOS and Android) that uses AI to help users develop their singing voice. The app listens in real time, providing personalized AI-feedback on pitch, tone, and key, and adapts to each user's level. It includes a library of songs across genres and skill levels, supporting both beginner and more experienced singers.[15]

Funding and investors

Simply has raised a total of $97 million in venture capital funding to date. Early funding rounds included:

  • $7M from angel investors and seed VCs in 2017.
  • Angel investors included Dana Messina[16] (former CEO of Steinway Musical Instruments[17])
  • $5 million Series A in August 2014, led by Aleph VC[18] with participation from Formation 8[19] and Genesis Partners[20]

In 2019, Simply announced that it raised $25 million in a round led by Tel Aviv-based venture capital firm Qumra Capital[21]. In 2021 Simply raised $50 million[22] from Google Ventures[23] (GV), Qualcomm Ventures[24] and Hearst Ventures.[25] The company has raised $97 million to date.[26]

Social impact

In April 2024, Simply launched the Sheba Music Therapy Room[27] named Harmony at the Sheba Medical Center's rehabilitation hospital. Since its launch, the music room has been integrated into the hospital's therapeutic offering. It operates five days a week and offers rehabilitation patients lessons in piano, guitar and drums, as well as a full recording studio, music therapy and group sessions with professional music therapists and teachers from the Jerusalem Academy of Music and Dance.[28].

References

  1. ^ Stockton, Nick (2025-03-05). "Simply Piano Review: Want to Learn Piano? Start Here". American Songwriter. Retrieved 2025-07-29.
  2. ^ "AI Art Tutors". TrendHunter.com. Retrieved 2025-07-29.
  3. ^ "Simply Piano: Learn Piano Fast". App Store. 2025-07-29. Retrieved 2025-07-29.
  4. ^ Tsafir, Yoni (2018-12-20). "A look under-the-hood of Simply Piano (Part 2)". Medium. Archived from the original on 2023-09-06. Retrieved 2025-07-29.
  5. ^ Eaton, Kit (2016-09-14). "To Take Up a Musical Instrument, First Pick Up Your Phone". The New York Times. ISSN 0362-4331. Retrieved 2025-07-16.
  6. ^ Eaton, Kit (2016-09-14). "To Take Up a Musical Instrument, First Pick Up Your Phone". The New York Times. ISSN 0362-4331. Retrieved 2025-07-16.
  7. ^ "Simply Piano | Feel the joy of playing piano". Simply. Retrieved 2025-07-16.
  8. ^ "Simply Piano | Feel the joy of playing piano". Simply. Retrieved 2025-07-16.
  9. ^ Hall, Zac (2024-12-03). "Simply Piano now lets you learn to play through Apple Vision Pro — no keyboard required - 9to5Mac". 9to5Mac. Archived from the original on 2025-05-28. Retrieved 2025-07-16.
  10. ^ Simply. "Simply expands its creative hobbies vision with the launch of Simply Piano for Android XR". www.prnewswire.com. Retrieved 2026-03-23.
  11. ^ "Simply Guitar | Give your home the rock star it deserves". Simply. Retrieved 2025-07-16.
  12. ^ "Simply Draw | Draw your own way". Simply. Retrieved 2025-07-16.
  13. ^ Weissman, Rom (30 July 2024). "Simply Draw - AI feedback meets art - anyone can learn to draw". Product Hunt. Retrieved 2025-07-16.
  14. ^ "Simply Tune | The only guitar tuner app you'll ever need". Simply. Retrieved 2025-07-16.
  15. ^ "Simply Sing | Sing like you always wanted". Simply. Retrieved 2025-07-16.
  16. ^ "Dana Messina". Forbes. Retrieved 2025-07-16.
  17. ^ Inc, Steinway Musical Instruments. "Steinway CEO Dana Messina Steps Down; Chairman Michael Sweeney Appointed Interim CEO". www.prnewswire.com (Press release). Retrieved 2025-07-29. {{cite press release}}: |last= has generic name (help)
  18. ^ "Aleph | Early Stage Venture Capital for Israeli Entrepreneurs". www.aleph.vc. Retrieved 2025-07-16.
  19. ^ "Formation 8", Wikipedia, 2025-04-16, retrieved 2025-07-29
  20. ^ "Genesis Partners", Wikipedia, 2025-01-06, retrieved 2025-07-29
  21. ^ "Qumra Capital". Qumra Capital. Retrieved 2025-07-16.
  22. ^ "JoyTunes raising $50m at $1b valuation". Globes. 2021-06-21. Retrieved 2025-07-16.
  23. ^ "GV (Google Ventures)". GV. Retrieved 2025-07-16.
  24. ^ "Home". Qualcomm Ventures. Retrieved 2025-07-16.
  25. ^ "Ventures - HEARST". HEARST. Retrieved 2025-07-16.
  26. ^ Hazani, Golan (2021-06-21). "JoyTunes joins unicorn club with $50 million round led by Google's investment arm". CTECH - www.calcalistech.com. Retrieved 2022-10-19.
  27. ^ www.sheba.co.il https://www.sheba.co.il/geo-block-page. Retrieved 2025-07-16. {{cite web}}: Missing or empty |title= (help)
  28. ^ "The Jerusalem Academy of Music and Dance". The Jerusalem Academy of Music and Dance. Retrieved 2025-07-16.
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