Jens Grede

Jens Grede
Born (1978-02-25) February 25, 1978
Bälinge, Uppsala County, Sweden
Occupations
  • Businessman
  • entrepreneur
Years active1997–present
Spouse
​
(m. 2012)​
Children4
Parents

Jens Grede (born 25 February 1978) is a Swedish businessman and entrepreneur. He is best known for co-founding the marketing group Saturday Group, the digital advertising agency Wednesday Agency Group, the fashion retail company Frame, and the shapewear and clothing brand Skims with Kim Kardashian, and also founding partner of Skims alongside his wife, Emma Grede, and Kardashian.

Early life

Jens Grede was born on 25 February 1978, in Bälinge, Uppsala County, Sweden, and raised in Nyköping, Södermanland County.[1][2][3] He is the son of film director Kjell Grede, and textile artist Anita Grede (née Holmberg).[3]

Career

In 1997, Grede left school and began working as the managing editor of Stockholm New, a magazine based in Stockholm. In 2000, Grede was invited by Canadian journalist and entrepreneur Tyler Brûlé to relocate to London to work at his creative and branding agency, Winkreative. While at Winkreative, Grede helped with the rebrand of Swiss International Air Lines, and helped design the fashion identity and logo for Stella McCartney's self-titled fashion label. Grede also met his future business partner, Erik Torstensson, while working at the company.[2][4]

In 2003, Grede left the agency and co-founded the marketing group Saturday Group with Torstensson.[4] In 2008, Grede joined the company Independent Talent Brand (ITB) Worldwide, a London-based talent management and entertainment marketing agency, founded by his future wife, Emma Grede, as a founding shareholder. In 2018, ITB was acquired by global marketing and public relations agency Rogers & Cowan for an undisclosed amount, and Grede exited the company.[5] In 2009, Grede co-founded the creative and digital advertising agency Wednesday, which operated as a sister company to Saturday Group. The company's clients include Calvin Klein, Tory Burch LLC, Theory, Net-a-Porter, and H&M. In 2014, Saturday Group and Wednesday merged into a single company called Wednesday Agency Group. In 2016, the company sold a majority stake to BBDO Worldwide.[6]

In 2012, Grede co-founded the fashion retail company Frame, also with Torstensson.[7] In 2019, Grede co-founded the shapewear and clothing brand Skims with Kim Kardashian. Grede, Kardashian, and his wife, Emma Grede, are the company's founding partners. Grede is the company's CEO and, together with Kardashian, collectively holds a majority ownership stake in the company.[8][9] As of 2025, the company is valued at over $5 billion.[10]

Personal life

In 2012, Grede married Emma Grede (née Findlay), the British co-founder of Good American and Skims.[8][11] The couple moved to Bel Air, Los Angeles, in 2017 and have four children together.[12][13]

References

  1. ^ "Mémorial – Journal Officiel du Grand-Duché de Luxembourg (N° 508)" (PDF). Mémorial. 24 February 2015. Retrieved 4 June 2026. (vi) Mr. Jens Grede, born on 25 February 1978 in Balinge, Sweden
  2. ^ a b Lowthorpe, Rebecca (20 February 2018). "How Two Friends From Sweden Created A Global Wonderbrand". Grazia. Retrieved 4 June 2026. Born in the same year, 1978
  3. ^ a b Åkesson, Johan (1 September 2015). "Det svenska modeundret på riktigt - Erik Torstensson & Jens Grede - Icon Magazine". Icon Magazine (in Swedish). Retrieved 4 June 2026.
  4. ^ a b Heaf, Jonathan (14 March 2014). "Saturday Group: You've been framed!". GQ. Retrieved 4 June 2026.
  5. ^ Day, Andy (10 May 2018). "London based influencer agency ITB Worldwide acquired by Rogers & Cowan". Capital A. Retrieved 4 June 2026.
  6. ^ Tadena, Nathalie (7 January 2016). "BBDO Buys Majority Stake in Wednesday Agency Group". The Wall Street Journal. Retrieved 4 June 2026.
  7. ^ Suhrawardi, Rebecca (6 September 2016). "How The Founders of FRAME Denim Built a Multimillion-Dollar Brand With One Pair of Jeans". Forbes. Retrieved 4 June 2026.
  8. ^ a b Butler, Sarah (22 August 2023). "Meet the Gredes: the couple behind Kim Kardashian's £3bn underwear brand Skims". The Guardian. Retrieved 4 June 2026.
  9. ^ Moore, Booth (7 February 2025). "Who Owns Skims? How the Kim Kardashian-cofounded Shapewear and Apparel Brand Became a $4 Billion Juggernaut". Women's Wear Daily. Retrieved 4 June 2026.
  10. ^ Smith, Dave (12 November 2025). "Kim Kardashian's Skims is now worth $5 billion after a massive $225 million funding round led by Goldman Sachs". Fortune. Retrieved 4 June 2026.
  11. ^ Dawkins, Jennifer Ortakales (30 October 2023). "Meet Emma and Jens Grede, the team behind Kim Kardashian's Skims and Kylie Jenner's new clothing line, Khy". Business Insider. Retrieved 4 June 2026.
  12. ^ McClain, James (12 May 2020). "Fashion Designers Jens and Emma Grede Buy $24 Million Bel Air Estate". Variety. Archived from the original on 20 May 2020. Retrieved 4 June 2026.
  13. ^ Heaf, Jonathan (11 May 2022). "Jens and Emma Grede – the brains behind Skims". Financial Times. Retrieved 4 June 2026. for their children, eight-year-old son [...] and five-year-old daughter [...], and twins [...]
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