Jaime de Aguirre

Jaime de Aguirre
Jaime de Aguirre in 2023
Minister of Cultures, Arts and Heritage
In office
10 March 2022 – 16 August 2023
PresidentGabriel Boric
Preceded byJulieta Brodsky
Succeeded byCarolina Arredondo
Head of Televisión Nacional de Chile
In office
16 December 2016 – 6 December 2018
Preceded byAlicia Hidalgo
Succeeded byAlicia Zaldívar
In office
August 2000 – August 2001
Preceded byRené Cortázar
Succeeded byPablo Piñera
Personal details
Born (1952-02-02) 2 February 1952
Santiago, Chile
PartyPopular Unitary Action Movement
(−1973)
SpouseTati Penna (1991-1997)
Alma mater
OccupationTelevision producer
musician
politician

Jaime de Aguirre Hoffa (born 2 February 1952) is a Chilean artist who served as Chile's Minister of Cultures, Arts and Heritage during Gabriel Boric's presidency.[1][2][3]

Music producer

After beginning studies in law at the University of Chile, which he did not complete,[4] he completed a diploma in sound engineering at the University of Surrey in the United Kingdom.[5]

Upon returning to Chile, he joined the production company Filmocentro, founded by Jaime O'Ryan and Francisco Vargas, which was based in the former Peña de los Parra.[6] There, he managed recordings for several artists of the Alerce label during the 1980s. He participated in the musical production of the first anthem of the Teletón (premiered at the third edition), as well as the 2003 version marking the 25th anniversary of the campaign, as composer of the slogan “The Teletón is yours, don’t forget it!”. He also took part in the “No” campaign for the 1988 Chilean national plebiscite, composing the jingle “Chile, la alegría ya viene”,[7] and worked on the soundtracks of films such as Imagen latente (1987), Caluga o menta (1990), ¡Viva el novio! (1990), La frontera (1991), and Archipiélago (1992).[5]

In parallel, he participated in the jazz fusion groups Kámara (1978–1980), where he played bass,[8] and Tercera Generación (1979–1982), where he performed as a double bass player.[9]

Television career

In the late 1980s, he joined the team of the independent news programme Teleanálisis.[7]

In 1991, one year after the return to democracy, reinstated executive director Jorge Navarrete offered him the position of director of programming at Televisión Nacional de Chile (TVN). Thanks to his management—first alongside Navarrete and later with Carlos Hurtado and René Cortázar—the network experienced significant financial gains.[10]

He resigned from the position in April 2002, the same month he assumed office as chief executive officer of Chilevisión following the high-profile departures of Felipe Pozo and Jaime Vega. During his tenure, he led the channel to first place in audience ratings in 2011, with programmes such as Primer Plano, the youth-oriented show Yingo, and a news editorial line with a strong focus on crime reporting.[4] In May 2015, after 13 years in the role—the longest-serving executive director in the network’s history, having worked under three different owners—he was dismissed from Chilevisión.[11]

On 26 April 2016, he assumed the role of director of programming at Canal 13, although he remained in the position for only five months, until 30 September of that year.[12] During the second government of Michelle Bachelet, on 16 December 2016, he was appointed executive director of TVN following the dismissal of Alicia Hidalgo.[13] He held the position until 6 December 2018, when he resigned during the second government of Sebastián Piñera.[14]

Political career

During the 1970s, he was a member of the Popular Unitary Action Movement (MAPU).[15][16] In later years, he became an independent, remaining close to the centre-left. In the context of President Gabriel Boric’s second cabinet reshuffle, on 10 March 2023 he was appointed Minister of Cultures, Arts and Heritage, succeeding anthropologist Julieta Brodsky.

Personal life

He is the third of five children born to the marriage of Augusto de Aguirre—son of a Peruvian citizen—and Anne Marie Höffa, a German immigrant who arrived in Chile in 1939.[17]

He has been married twice, including a marriage to journalist and singer Tati Penna between 1991 and 1997, and is the father of five children, two of whom—Constanza and Santiago—were born from his relationship with Penna.[18]

References

  1. ^ "Jaime de Aguirre asume como ministro de las Culturas, las Artes y el Patrimonio". Government of Chile. 13 March 2023. Retrieved 28 January 2024.
  2. ^ "Quién es Jaime de Aguirre, el ministro de Cultura de Gabriel Boric". La Tercera. 10 March 2023. Retrieved 28 January 2024.
  3. ^ "Cambio de gabinete: El fulminante desgaste de Jaime de Aguirre y la errática política de los 50 años del Golpe". Ex-Ante. 16 August 2023. Retrieved 28 January 2024.
  4. ^ a b "La caída de uno de los cerebros fundamentales de la TV". La Tercera (in Spanish). 24 May 2015. Retrieved 13 October 2016.
  5. ^ a b "Jaime de Aguirre". musicapopular.cl (in Spanish). Retrieved 11 October 2016.
  6. ^ Contardo, Óscar; García, Macarena (2009). "La era ochentera". Chile, el consumo ya viene (in Spanish). Ediciones B. pp. 64–82.
  7. ^ a b "Who is Jaime de Aguirre? The television executive who assumes office as Minister of Cultures". Radio Bío-Bío (in Spanish). 10 March 2023. Retrieved 10 March 2023.
  8. ^ "Kámara". musicapopular.cl (in Spanish). Retrieved 13 October 2016.
  9. ^ "Tercera Generación". musicapopular.cl (in Spanish). Retrieved 13 October 2016.
  10. ^ "TVN officially confirms the departure of its director of programming, Jaime de Aguirre". Cooperativa (in Spanish). 2 April 2002. Retrieved 13 October 2016.
  11. ^ "Chilevisión executive director Jaime de Aguirre to leave the channel". La Tercera (in Spanish). 24 May 2015. Archived from the original on 5 October 2016. Retrieved 13 October 2016.
  12. ^ "Jaime de Aguirre leaves Canal 13 five months after becoming director of programming". Emol (in Spanish). 30 September 2016. Retrieved 13 October 2016.
  13. ^ "TVN board appoints Jaime de Aguirre as new executive director". 24 Horas (in Spanish). 16 December 2016. Retrieved 16 December 2016.
  14. ^ "Jaime de Aguirre resigns from TVN". Radio ADN (in Spanish). 6 December 2018. Retrieved 30 March 2020.
  15. ^ "EyN: The reinvention of Jaime de Aguirre". economiaynegocios.cl (in Spanish). Retrieved 12 March 2023.
  16. ^ "These are the new ministers of Boric's second year". El País Chile (in Spanish). 10 March 2023. Retrieved 12 March 2023.
  17. ^ Camila Cerda (16 December 2016). "Jaime de Aguirre: The leader and scholar of television who returns to TVN". Emol (in Spanish). Retrieved 14 April 2021.
  18. ^ Estela Cabezas (4 February 2017). ""Esto ha sido un ejercicio de humildad"". Economía y Negocios (in Spanish). Retrieved 14 April 2021.
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