Ora Ito

Ito Morabito (born 1977), known as Ora Ito,[1][2] is a French industrial and interior designer[3] working under the brand name Ora-Ïto.[4] He created designs for Swatch, Gorenje,[5] Heineken[6] and Davidoff.

Ito was born and grew up in Marseille, France.[7][8] His style has been described as one of simplexity[9][5][10] and as minimalist.[11][12]

References

  1. ^ Tep, Ratha (25 June 2013). "Hotel Review: Hotel O in Paris". The New York Times. ISSN 0362-4331. Retrieved 22 February 2026.
  2. ^ Silver, Hannah (13 October 2024). "Ora ïto runs rings around a Vacheron Constantin limited-edition watch". Wallpaper*. Retrieved 22 February 2026.
  3. ^ Neira, Juliana (24 October 2016). "ora ito discusses his 20 years in design". designboom | architecture & design magazine. Retrieved 21 February 2026.
  4. ^ Viladas, Pilar (19 September 2004). "Advertisements for Myself". The New York Times. Retrieved 9 April 2008.
  5. ^ a b Fairs, Marcus (13 May 2007). "Gorenje Ora-Ito Collection". Dezeen. Retrieved 21 February 2026.
  6. ^ Tiplady, Rachel (14 November 2005). "From Faux To Fortune". BusinessWeek. Archived from the original on 6 November 2005. Retrieved 9 November 2007.
  7. ^ Thorpe, Harriet (29 July 2024). "Ora ïto expresses his design language in an artistic alphabet he calls Grammatology". Wallpaper*. Retrieved 21 February 2026.
  8. ^ "From hacking to restomods: Ora Ïto tells the story of his "heretical design"". www.domusweb.it. Retrieved 21 February 2026.
  9. ^ "Ora Ito interview". designboom.com. 16 April 2005. Retrieved 15 October 2015.
  10. ^ Blass, Zach (9 October 2024). "Vacheron Constantin Patrimony Ora ïto | INTRODUCING". Time+Tide Watches. Retrieved 21 February 2026.
  11. ^ "Gorenje Ora-Ito Collection". www.dexigner.com. 25 December 2007. Retrieved 21 February 2026.
  12. ^ Myers, Lynne (14 April 2020). "ora ito unveils 'elegant and impactful' superyacht design for perini navi". designboom | architecture & design magazine. Retrieved 21 February 2026.