Internet music

Internet music (also known as online music or digital music^[1]) is a style of music influenced by Internet culture and practices that originated from or were significantly shaped by the Internet, as well as encompassing a wide range of genres and music scenes that have developed primarily online, often outside traditional music industry structures.

The earliest roots of music made or distributed on the Internet can be traced back to the late 1980s and early 1990s amongst the tracker music community and "demoscene". By the 2000s, several music scenes and genres would proliferate on the Internet through the early online blogosphere, most notable were hypnagogic pop, shitgaze, blog rock, bloghouse and blog rap. By the end of the decade, chillwave emerged as the first music genre to develop primarily on the Internet, followed by vaporwave. Several online music styles later emerged as microgenres frequently tied to specific internet aesthetics.

Additionally, online forums and blog sites such as Blogspot, Last.fm, 4chan, Tumblr and Reddit alongside early social media platforms MySpace and mixtape-sharing site DatPiff helped provide early forms of independent online musical distribution, later followed by SoundCloud, YouTube, Spotify and TikTok.

Internet music traces back to the late 1980s to early 1990s, beginning with the rise of tracker music, a form of digital audio files made on music trackers and shared online through early internet communities like Usenet.^[2][3] Tracker scenes helped establish norms around open sharing and online collaboration that would later shape broader internet music trends. Many tracker musicians gained international prominence within MOD software users and some of them went on to work for high-profile video game studios, or began to appear on large record labels.^[4][5][6][7] The Usenet newsgroup "alt.music" would focus on music submitted through the platform.

In 1990, the Residents released the CD-ROM The Residents: Freak Show. At the time, Todd Rundgren would also be credited as an early pioneer of Internet music distribution through self-made music videos and his interactive album No World Order.^[8][9]

In 1996, David Bowie released the single "Telling Lies", which was made exclusively available as an Internet download on his site BowieNet. The song was the earliest lyrical reference to the Internet in pop music, and its promotion campaign marked a landmark in online music distribution.^[10] The Guardian later stated that Bowie helped create a market for "digital music", his 1999 album Hours was first released online before reaching in-person stores.^[1] Bowie had been an early adopter of the Internet, reportedly using email as early as the late 1980s.^[11][12]

In 1997, Duran Duran's single "Electric Barbarella" became the first song by a major label artist to be available for digital purchase.^[13]

During the late 1990s, American rappers such as Canibus and Trick Daddy would set up sites and promote their music on the internet, with Canibus referencing the internet on his songs.^[14][15] Trick Daddy released the album www.thug.com. Other albums following this format include Pitchshifter's www.pitchshifter.com (1998) and Jethro Tull's J-Tull Dot Com (1999).

By the early 2000s, the growing prominence of the internet saw the emergence of music proliferated through the early online blogosphere, characterized by genres and scenes such as bloghouse, blog rock, and blog rap. The post-noise underground also known as the Blogspot scene would develop around this period alongside hypnagogic pop and shitgaze.^[16][17][18]

These styles were heavily circulated through the Millennial blogosphere and music forums, with sites like MySpace and Tumblr playing a critical role in promoting artists and shaping early internet-based scenes. At the time, "Myspace metalcore" and "Tumblr pop-punk" became underground scenes which emerged purely from bands distributing their music on those sites. Mixtape-sharing platforms like DatPiff also became hubs for early internet rap scenes including the blog rap movement.^[19][20]

The 2010s marked a new wave of internet-native microgenres and online aesthetic-based scenes. On platforms such as Tumblr, styles like seapunk emerged similarly to chillwave, initially as a meme, but later developing a recognizable musical style. This period saw a proliferation of niche genres like vaporwave and witch house each tied closely to specific visual aesthetics and online communities.

In the early 2020s, hyperpop was popularized as an influential leading genre in the online music space.

In 2024, Rolling Stone described the online underground rap scene as "extremely online," which included acts such as Nettspend, Xaviersobased and Yhapojj.^[21][22] These artists often found success online through TikTok, Instagram and YouTube.^[23][24]

Pitchfork credited the netlabel Dismiss Yourself as an internet music "forager".^[25]

During the 2000s, rock music microgenres such as shitgaze and blog rock would develop on the Internet.^[26] By the 2010s, egg punk, originally known as devo-core, emerged as an Internet microgenre primarily based on the new wave band Devo.^[27] Subsequently, incelcore, an online rock microgenre was pioneered by musician Negative XP in 2019 with the release of the compilation album MK Ultra Support Group.^{[28][29][30][31]} In August 2025, music critic Kieran Press-Reynolds credited online musicians Jaydes and Wifiskeleton with inspiring an "online indie music boom" and "new wave of SoundCloud indie rock".^[32] Press-Reynolds used the phrase "BandLab rock" to describe the style.^[32] The genre is defined as a form of indie rock primarily distributed on SoundCloud. It grew in popularity on TikTok in 2025, with artists making use of "Alex G samples". Press-Reynolds noted that bedroom producers posted video tutorials on YouTube for "indie rock beats (without a real guitar)".^[32] Notable acts included Aeter, Ayowitty and Bunii.^[32]