Ilegal Mezcal
| Company type | Subsidiary |
|---|---|
| Industry | Alcoholic beverage |
| Founded | 2004 (in Antigua, Guatemala) |
| Founder | John Rexer |
| Headquarters | Brooklyn, New York, U.S. |
Area served | Worldwide |
| Products | Mezcal |
| Parent | Bacardi |
| Website | ilegalmezcal |
Ilegal Mezcal is a brand of mezcal founded in 2006 by John Rexer in Antigua, Guatemala.[1][2][3] It originated as a spirit for Rexer's bar, Café No Sé, and is produced in Oaxaca, Mexico, in partnership with local mezcal producers.
Ilegal Mezcal produces mezcal from Espadín agave using traditional methods. It later grew into a high-volume mezcal brand and was acquired by Bacardi in 2023. Ilegal is also associated with its namesake cocktail, the "Ilegal".[4][5]
History
John Rexer opened the bar Café No Sé in Antigua, Guatemala, in the early 2000s. In 2004, he began informally importing mezcal from Oaxaca, Mexico, for use at the bar.[6] In 2006, Rexer formalized the operation under the Ilegal Mezcal brand, a name referencing its unofficial origins.[7] Later, Rexer partnered with Armando and Alvaro Hernandez, fourth-generation mezcal producers from Santiago Matatlán, Oaxaca, working at their distillery, Mal de Amor.[7]
By the early 2010s, Ilegal Mezcal began exporting to the United States and other countries.[8] In 2015, Bacardi Limited became a distributor and acquired a minority stake of approximately 20%.[9][10] In September 2023, Bacardi completed its full acquisition of the brand.[11][12]
Operations
Ilegal Mezcal is produced in Oaxaca, Mexico, primarily at the Mal de Amor distillery in Santiago Matatlán.[7] The mezcal is made from Espadín agave using traditional methods, including roasting the agave piñas in earthen ovens, crushing them with a tahona stone mill, natural fermentation, and double distillation in copper stills.[13][12]
Its core range includes a Joven (unaged), a Reposado (aged approximately six months in American oak), and an Añejo (aged 13 months in new and used oak).[14] Ilegal was among the earlier brands to introduce barrel-aged reposado and añejo expressions. In late 2022, Ilegal released a limited 7-year Añejo aged in French oak.[15]
Ilegal bottles its mezcal in 100% recycled glass, which the company reports uses less energy and produces lower CO₂ emissions than standard glass.[16]
Activism
Ilegal Mezcal has engaged in political activism. In 2015, the brand launched the "Donald Eres Un Pendejo" campaign in response to statements made by then-presidential candidate Donald Trump.[17][14] The campaign included posters, murals, and projections on buildings, including Union Square in Manhattan in March 2017.[17] Proceeds raised during the campaign were used to support nonprofit organizations such Planned Parenthood, the ACLU, and Niños de Guatemala.[7]
Awards
Ilegal Mezcal Reposado was named "Best Reposado" in Esquire magazine's 2023 Spirit Awards.[18] The Ilegal 7-Year Añejo received a Double Gold Medal at the 2023 San Francisco World Spirits Competition.[15]
References
- ^ Flicker, Jonah (January 20, 2023). "Ilegal Mezcal 7-year Añejo: Extremely Limited Release". Men's Journal. Retrieved January 14, 2024.
- ^ Flicker, Jonah (July 26, 2022). "This Bartender-Approved Coffee Liqueur Will Give Your Espresso Martini a Smoky Mezcal Kick". Robb Report. Retrieved January 14, 2024.
- ^ "Great smoky mezcal options for fall and winter". The Manual. December 22, 2023. Retrieved January 14, 2024.
- ^ "Illegal". iba-world.com. April 29, 2021. Retrieved January 14, 2024.
- ^ Alindahao, Karla. "13 Easy-To-Make Mezcal Cocktails For Winter". Forbes. Retrieved January 14, 2024.
- ^ Marikar, Sheila Yasmin (November 6, 2021). "If You Sell 'Oaxaca in a Bottle,' What Happens to Oaxaca?". The New York Times. ISSN 0362-4331. Retrieved January 14, 2024.
- ^ a b c d "The Story and Influence Behind Liquor Brand Ilegal Mezcal". Coveteur.
- ^ Thomson, Adam (January 22, 2010). "The Last word: Smuggler-Turned-Entrepreneur Taps into Demand for Mexican Spirit". Financial Times. p. 16. ProQuest 250235682.
- ^ Hopkins, Amy (February 22, 2017). "Bacardi buys minority stake in Ilegal Mezcal". The Spirits Business. Retrieved January 14, 2024.
- ^ "As The On-Premise Recovers, Mezcal Resumes Upward Trajectory". Shanken News Daily. April 11, 2022. Retrieved January 14, 2024.
- ^ Simmons, Ted (September 6, 2024). "Ilegal Mezcal adds Reposado Caribbean Cask Finish".
- ^ a b Carruthers, Nicola (September 12, 2023). "Bacardi buys Ilegal Mezcal". The Spirits Business. Retrieved January 14, 2024.
- ^ "Mezcal emerges from tequila's shadow as Mexican production grows | 60 Minutes - CBS News". www.cbsnews.com. September 29, 2024.
- ^ a b "This Mezcal Company Thinks Donald Trump Is a 'Pendejo'". September 28, 2016.
- ^ a b Barclay, Kristin (August 5, 2024). "Celebrate The Summer Olympics With Award Winning Spirits".
- ^ "John Rexer | Founder, Ilegal Mezcal | WORTHY 100".
- ^ a b Garfield, Leanna (February 24, 2017). "A Mexican liquor company is waging a guerrilla campaign against Trump". Business Insider.
- ^ "State of the Margarita with Ilegal Mezcal Reposado". February 22, 2024.