IPRA Golden World Awards

The Golden World Awards for Excellence in PR is an annual global awards ceremony organised by the International Public Relations Association^[1] to recognise public relations achievements around the world .^[2] Established in 1990, the Golden World Awards (the "Oscars of PR") has 37 categories of In-house and Agency entries judged separately, and honours the overall highest standards of each year with the IPRA Grand Prix for Excellence. There is also a special Global Contribution Award for an entry meeting one of the UN's 17 Sustainable Development Goals.

In Round 1 the jury considers programme summaries. There is an overall limit of 1800 words, and separate limits for each of the 6 Criteria. Entries must be in English.^[3]

All entries are submitted online to the IPRA secretariat and must include a short Overview of the programme. Under separate headlines, each entry then addresses five Criteria:

1. Statement of Problem/Opportunity
2. Research
3. Planning
4. Execution
5. Outcomes

Finalists from Round 1 are then invited to upload supporting media to assist the judges in the selection of category winners.

1. Artificial Intelligence for content AICONTENT - For the use of AI in the content of a PR campaign.
2. Artificial Intelligence for crisis management AICRISIS - For excellence in deploying AI tools to respond to a crisis in real time.
3. Artificial Intelligence for measurement AIMEASURE - For innovative use of AI data analytics to measure effectiveness.
4. Climate change and literacy CLIMATE - For a PR campaign on climate change issues or education.
5. Community relations COMREL - For a PR campaign that helped engage a community in some specific way.
6. Corporate communications CORPCOM - For excellence in enhancing a company’s reputation through communications.
7. Corporate responsibility CORPRES - For a PR campaign demonstrating excellence in corporate social responsibility.
8. Crisis and issues management CRISIS - For excellent communications management during a crisis or similar issue.
9. Digital and social media creativity DIGITAL - For a purely digital PR campaign showing creativity in its use of social media.
10. Environmental ENV - For a PR campaign on an environmental or ecological issue.
11. Environmental, social, and governance ESG - For a campaign using an ESG framework to understand sustainability.
12. Influencer relations INFLUENCE - For a PR campaign where the result was largely determined by social media influencers.
13. Integration of traditional and new media INTEG - For the creative integration of traditional and social media in a PR campaign.
14. Internal communications INTERNAL - For a creative internal communications campaign that engaged personnel.
15. International campaign INTL - For a coordinated PR campaign in more than one country.
16. Media relations MEDIA - For a PR campaign which showed impressive media reach.
17. Podcasts and video POD - For a PR campaign that primarily used podcasts or short video.
18. PR on a low budget PRLOW - For a creative PR campaign on a low budget.
19. Public affairs PUBLICAF - For lobbying that influenced or changed public policy.
20. Reputation and brand management REPUTE - For the creative positioning of a company image or brand.
21. Sustainability communications SUST - For a PR campaign promoting sustainability.  

1. Agriculture AGRI - For a PR campaign in the agricultural or farming sector.
2. Arts and entertainment ARTS - For a PR campaign in arts or entertainment.
3. Business-to-business B2B - For a business-to-business PR campaign.
4. Construction CONSTRUCT - For a PR campaign about construction, real estate or architecture.
5. Consumer product launch CONSUMPRODL - For creative PR activities around the launch of a consumer product.
6. Consumer product PR CONSUMPRODX - For creative PR activities around an existing consumer product.
7. Consumer service launch CONSUMSERVL - For creative PR activities around the launch of a consumer service.
8. Consumer service PR CONSUMSERVX - For creative PR activities around an existing consumer service.
9. Country, region and city COUNTRY - For a PR campaign to promote a country, a region or a city.
10. Courage in communication COURAGE - For a PR campaign addressing political upheaval, conflict or natural disaster.
11. Energy and utilities ENERGY - For a PR campaign in the energy, oil, or utilities sector.
12. Event management and live communication EVENT - For the planning and delivery of a successful event with a PR dimension.
13. Fake news FAKE - For a PR campaign countering misinformation or disinformation.
14. Financial services and investor relations FINANCE - For use of PR for a financial product or service or in investor relations.
15. Food and beverage FOOD - For a PR campaign to promote a new or existing food or beverage.
16. Gaming and virtual reality GAME - For a PR campaign that launched a development in the gaming or VR industry.
17. Healthcare HEALTH - For a PR campaign in the pharmaceutical or healthcare industry.
18. Industrials INDUSTRY - For a PR campaign in materials, mining, chemicals, steel and other heavy industry.
19. NGO campaign NGO - For a PR campaign by a charity or non-governmental organisation.
20. Public sector PUBLICSEC - For creative use of PR by a public sector body.
21. Publications PUBLT - For a creative PR publication in print or electronic format.
22. Retail and fashion RETAIL - For a PR campaign in the retail or fashion sector.
23. Small and medium enterprises SME - For a PR campaign by an SME (as defined by the EU).
24. Sponsorship SPONSOR - For a PR campaign that promoted awareness of sponsorship of an event or activity.
25. Sport SPORT - For a PR campaign to promote sport or exercise for itself or to a community.
26. Technology TECH - For a creative PR campaign in the technology or IT sector.
27. Transport  TRANSPORT - For a PR campaign in the automotive or other transport sector.
28. Travel and tourism TRAVEL - For a PR campaign in the travel, hotel or tourism sector.

• 2024 - Pots that Develop, Peru, Alicorp
• 2023 - Call Russia, Lithuania, Not Perfect Vilnius
• 2022 - Tencent Weixin Pay, China, One for All Love Meal Program
• 2021 - Te Taura Whiri i te Reo Māori, New Zealand, Te Wā Tuku Reo Māori - The Māori Language Moment
• 2020 - LLYC, Spain, The last older person to die in loneliness^[4]
• 2019 - Dentsu Public Relations Inc, Japan, Kobayashi City Department of SimCity BuildIt^[5]
• 2018 - FleishmanHillardVanguard and Orta, Russia, Aeroflot's Sulimov dogs^[6]
• 2017 - Weber Shandwick, UK, The alphabet of illiteracy
• 2016 - FleishmanHillard / Royal Philips, Ireland, Philips breathless choir
• 2015 - Atmosphere Communications, South Africa, Sanlam one rand man
• 2014 - Nanyang Technological University, Singapore, a global university on the rise
• 2013 - Turkcell, Turkey, Women Empowerment in Economy
• 2012 - Blumen Group, Serbia
• 2011 - Absa, South Africa, Absa rings the bell

• IPRA official website