Hou Juncheng

Hou Juncheng
Born1963 or 1964 (age 62–63)[1]
EducationTsinghua University
OccupationBusinessman
TitleChairman and founder, Proya Cosmetics

Hou Juncheng (Chinese: 侯军呈; born 1963/1964) is a Chinese billionaire businessman. He is the founder and chairman of Proya Cosmetics.

Early life

Hou earned a degree from Tsinghua University.[2]

Career

Hou began his career in 1982 at the age of 18, working as an auto parts repairman to support his mother following the sudden death of his father. A decade later, he entered the cosmetics industry by joining a beauty distribution business established by his four older sisters in Yiwu, a manufacturing hub in Zhejiang province. In this role, Hou was responsible for managing external relations and liaising with manufacturers.[3]

In 2006, Hou founded Proya Cosmetics in Zhejiang Province.[1] Proya is headquartered in Hangzhou and employs 2,720 people.[2]

In January 2020, with shares in Proya closing at a record high, Hou had an estimate net worth of US$1.2 billion.[1]

References

  1. ^ a b c Flannery, Russell (20 January 2020). "China Adds A New Cosmetics And Skincare Billionaire". Forbes. Retrieved 26 January 2020.
  2. ^ a b "Bloomberg profile: Juncheng Hou". Bloomberg LP. Retrieved 26 January 2020.
  3. ^ Ojea, Sabela (4 December 2025). "China's Biggest Beauty Firm Lays Out Strategy to Rival L'Oréal". Bloomberg.