Hipermaxi

Hipermaxi
Hipermaxi
Company typePrivate
IndustryRetail
Founded4 March 1994 (4 March 1994)
FounderTomislav Kuljis Füchtner
Headquarters
Santa Cruz de la Sierra
,
Bolivia
Number of locations
37 (2025)
ServicesSupermarket, pharmacy
Number of employees
+4.000[1] (2024)
Websitehttps://www.hipermaxi.com/

Hipermaxi is a Bolivian supermarket chain created in Santa Cruz de la Sierra on 4 march 1994 by Tomislav Kuljis Füchtner. In 2025, there was 37 supermarkets and 37 pharmacies through Bolivia.

History

The first Hipermaxi was inaugurated in Santa Cruz de la Sierra by Tomislav Kuljis Füchtner on 4 March 1994.[2][3] In 2014, the company opened their sixth subsidiary and announced the opening of three subsidiaries per year.[4]

According to Kuljis, Hipermaxi sales fell in 50% in 2020 due the COVID-19 pandemic.[3] Their first official COVID-19 case was announced on 4 April 2020.[5]

In 2021, the online app[6] and QR codes were implemented.[7] In 2023, Hipermaxi started selling food from the Croatian company Podravka.[8] In 2024, Hipermaxi launched their e-commerce platform.[9]

In 2025, Hipermaxi had 37 supermarkets and 37 pharmacies.[10] They also produce food products, including sausages and panettone.[11] Their subsidiaries are located in several Bolivian cities, including in El Alto,[12] La Paz, Montero, Sacaba,[7] and Cochabamba, including one unit inside of the luxury condominium Las Terranzas.[13]

See also

References

  1. ^ "Hipermaxi: Un camino de excelencia y reputación empresarial" (in Spanish). El Deber. 12 June 2024. Archived from the original on 4 March 2025. Retrieved 4 March 2025.
  2. ^ Alvedaño, Fernando (4 April 2016). "Hipermaxi, 31 supermercados en el país; 4 en la Llajta" (in Spanish). Los Tiempos. Retrieved 4 March 2025.
  3. ^ a b "Tomislav Kuljis Füchtner: "Cuando se llega al éxito, uno se empieza a morir porque se vuelve flojo"" (in Spanish). El Deber. 31 December 2020. Archived from the original on 4 March 2025. Retrieved 4 March 2025.
  4. ^ "Hipermaxi planea abrir hasta tres supermercados por año" (in Spanish). La Razón. 15 October 2014. Archived from the original on 4 March 2025. Retrieved 4 March 2025.
  5. ^ "La Corporación Favorita detectó su primer caso de COVID-19" (in Spanish). El Diario. 4 April 2020. Archived from the original on 4 March 2025. Retrieved 4 March 2025.
  6. ^ "Hipermaxi tiene una nueva sucursal" (in Spanish). La Razón. 2 May 2021. Archived from the original on 4 March 2025. Retrieved 4 March 2025.
  7. ^ a b "Supermercados Hipermaxi da un salto tecnológico y habilita cobros en caja mediante Códigos QR" (in Spanish). La Razón. 6 April 2021. Archived from the original on 4 March 2025. Retrieved 4 March 2025.
  8. ^ Rey, David (1 December 2024). "Emprendedor boliviano premiado en el Meeting G2" (in Spanish). Voice of Croatia. Archived from the original on 4 March 2025. Retrieved 4 March 2025.
  9. ^ "Hipermaxi presenta su plataforma de comercio electrónico" (in Spanish). La Razón. 21 November 2024. Archived from the original on 4 March 2025. Retrieved 4 March 2025.
  10. ^ "¿Quiénes Somos" (in Spanish). Hipermaxi. Archived from the original on 4 March 2025. Retrieved 4 March 2025.
  11. ^ Callao, Walter Tapia (14 August 2018). "Gabriela Rivera, Hipermaxi: "Somos el supermercado líder que crece en la industria de alimentos"" (in Spanish). Los Tiempos. Archived from the original on 4 March 2025. Retrieved 4 March 2025.
  12. ^ Quispe, Aline (6 November 2012). "Hipermaxi abre su primera sucursal en Ciudad Satélite" (in Spanish). La Razón. Archived from the original on 4 March 2025. Retrieved 4 March 2025.
  13. ^ "PRIMARC desarrolla Las Terrazas: Un hogar con alma tecnológica" (in Spanish). Los Tiempos. 25 September 2023. Archived from the original on 4 March 2025. Retrieved 4 March 2025.
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