Haus Nowhere

Haus Nowhere is a concept-based chain of commercial spaces specifically geared to fashion.[1] Locations are currently in Seoul, Bangkok, Shenzhen, Shanghai, and other Asian cities.[2]

History

Haus Nowhere was imagined in 2021 by IICOMBINED, Gentle Monster's parent company, as a project that combines retail shopping with technology and installation art.[3]

The first flagship location, the 14-floor Haus Nowhere Seoul, opened in September 6, 2025.[4][5] (Smaller locations had already existed in Shanghai, Shenzhen, and Beijing.[6]) Its top three floors are reserved for events, as well as the relocated headquarters of IICOMBINED, while the rest are open to the public for retail shopping.[7] Several celebrities, such as Tilda Swinton, Karina, and Felix, were in attendance for its opening ceremony.[8]

On December 16, 2025, a Haus Nowhere location opened in Bangkok, Thailand, on the M floor of Iconsiam.[9]

References

  1. ^ Kim, Monica (2025-09-08). "Inside Gentle Monster's Haus Nowhere, the Concept Shop at the Center of Seoul's Creative Revolution". Vogue. Retrieved 2025-12-24.
  2. ^ Phillips, Emily (2025-08-19). "Haus Nowhere Is Changing The Face Of Fashion Retail". 10 Magazine. Retrieved 2025-12-24.
  3. ^ "Take a Closer Look at HAUS NOWHERE SEOUL". Hypebeast. 2025-09-10. Retrieved 2025-12-24.
  4. ^ designboom, thomai tsimpou I. (2025-09-10). "gentle monster's haus nowhere opens in seoul with giant breathing dachshund installation". designboom | architecture & design magazine. Retrieved 2025-12-24.
  5. ^ "Everything you need to know about the new HAUS NOWHERE SEOUL". L'Officiel Malaysia | Fashion, Beauty, Lifestyle, Arts & Culture. Retrieved 2025-12-24.
  6. ^ Kostic, Jana (2025-09-09). "Gentle Monster and Sister Brands Launch HAUS NOWHERE SEOUL". DSCENE. Retrieved 2025-12-24.
  7. ^ Silbert, Jake. "Inside the 14-Story Retail Shrine That Glasses Built (EXCLUSIVE)". Highsnobiety.
  8. ^ Tan, Azrin (2025-09-11). "Introducing Haus Nowhere Seoul, a brutalist playground that reimagines the future of retail". Vogue Singapore. Retrieved 2025-12-24.
  9. ^ "Haus Nowhere Debuts in Bangkok | Retail & Leisure International". 2025-12-16. Retrieved 2025-12-24.
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