Goopimade
| Product type | Menswear, functional apparel |
|---|---|
| Owner | Smirk (張晨) Leo (李宥) |
| Country | Taiwan |
| Introduced | 2016 |
| Markets | East Asia, Europe |
| Website | www |
GOOPiMADE is a Taiwanese fashion brand founded in 2016 by Smirk (張晨) and Leo (李宥). The label is known for its functional menswear designs characterized by loose, military-inspired silhouettes, technical fabrics, and experimental tailoring.[1] The name of the brand comes from the Mandarin word for "withdrawal" (Chinese: 孤僻; Tongyong Pinyin: Gūpì). Since its establishment, the brand has expanded from an online start-up into a company engaged in design, product development, international distribution, and retail.[2]
GOOPiMADE products are stocked by more than 100 select shops worldwide, including retailers such as End Clothing in the United Kingdom[3], HBX in Hong Kong, and United Arrows in Japan. The brand has also participated in international trade events including ComplexCon. According to United Daily News, as of 2025, GOOPiMADE merchandise is available in more than 100 select stores globally.[4]
History
GOOPiMADE was founded in 2016 by two university students in Taiwan. Smirk, a graduate of a foreign languages department who was completing military service at the time, and Leo, a finance and taxation student, began the business with an initial capital of approximately NT$6,000.[5] In its early stages, the company operated without a dedicated website, relying on a pre-order model and direct customer communication through messaging platforms.[6]
The company initially operated from a small office space and gradually expanded its team. By the mid-2020s, GOOPiMADE had grown to a staff of nearly 50 people.[7]
In October 2025, GOOPiMADE collaborated with Audi on a promotional project, the first Taiwanese brand to do so.[8]
See also
References
- ^ Hung, Anderson Shao-Wei (November 8, 2023). "Meet Goopimade, the Taiwanese brand that spawned a 'clone army'". Vogue. Retrieved 2026-03-03.
- ^ Lee, Noel (2022-08-05). "Hypebeast 專訪 GOOPiMADE 主理人 Smirk & Leo：新舊融合打造「孤僻」風格美學空間". hypebeast.com (in Chinese (Taiwan)). Retrieved 2026-03-03.
- ^ Hinkins, Ali George (February 10, 2022). "An Insight into the Mind Behind GOOPiMADE". thisthingofours.co.uk. Retrieved 2026-03-03.
- ^ Lu, Keira (2025-08-15). "「孤僻」卻讓世界追著買！兩個大學生的任性實驗 如何讓白手起家的少年夢成為國際搶貨的台灣品牌？" (in Chinese (Taiwan)). United Daily News. Retrieved 2026-03-03.
- ^ Keira Lu (2019-08-29). "「台灣人最大的誤解就是台灣做的東西比較差。」專訪 GOOPiMADE 主理人張晨". heavenraven.com (in Chinese (Taiwan)). Retrieved 2026-03-03.
- ^ 林欣儀 (2025-12-27). "GOOPiMADE慢熱魅力 滲透進日常" (in Chinese (Taiwan)). China Times. Retrieved 2026-03-03.
- ^ "GQ STYLE FEST話題最高！揭示GOOPiMADE將設計師品牌推向全新高度！" (in Chinese (Taiwan)). GQ. Retrieved 2026-03-03.
- ^ Eddy (2025-10-06). "GOOPiMADE 9 週攜手 Audi 打造大型聯乘企劃，創台灣服裝品牌首例！". cool-style.com.tw (in Chinese (Taiwan)). Retrieved 2026-03-03.