Forrester Research
| Company type | Public |
|---|---|
| Nasdaq: FORR | |
| Industry | Market research Information technology |
| Founded | July 1983 |
| Founder | George F. Colony |
| Headquarters | |
| Revenue | $480.8 million in 2023 |
Number of employees | 1,700+ |
| Website | forrester.com |
Forrester Research, Inc. is a research and advisory firm[2][3][4] working in research, consulting and events.[5] Forrester’s clients include large global business, technology and consumer enterprises. The firm is headquartered in Cambridge, MA.[5]
History
Forrester was founded in July 1983 by George Forrester Colony in Cambridge, MA.[6] In November 1996, Forrester announced its initial public offering on the Nasdaq Stock Market.[7] The offering raised approximately $32 million through the sale of 2.3 million shares, providing capital for geographic and service expansion.[8][9]
In November 1999, the company acquired Fletcher Research, a London-based internet research firm.[10] In October 2000, it acquired FORIT GmbH, a technology research provider based in Frankfurt, Germany, further extending its presence in Europe.[11]
Forrester launched its Wave reports in July 2002 as a new methodology for evaluating technology vendors.[12]
Acquisitions
In March 2003, Forrester acquired Giga Information Group for $62 million in cash.[13]
In July 2008, Forrester acquired JupiterResearch, a New York-based firm specializing in digital media, marketing, and consumer behavior analysis.[14] In December 2009, it also acquired Strategic Oxygen, a firm providing marketing planning tools and analytics to global IT vendors.[15]
Forrester acquired Springboard Research, a Singapore-based firm focused on emerging Asian technology markets, in May 2011.[16]
In January 2019, Forrester acquired SiriusDecisions, a B2B research and advisory firm, for approximately $245 million.[17]
In May 2021, Forrester launched their Forrester Decisions portfolio.[18]
Leadership
- George F. Colony, chairman of the board and CEO[19]
References
- ^ "Contact Us".
- ^ O'Reilly, Lara. "The Elon tax: Ad insiders say they're advising clients to spend on X to avoid legal and political headaches". Business Insider. Retrieved 2025-12-03.
- ^ "An AI 'gold rush.' What to know about OpenAI's record $40-billion funding round". Los Angeles Times. 2025-04-02. Retrieved 2025-12-03.
- ^ Gormley, Brian (2025-01-02). "Sorting Opportunity From Hype in Healthcare AI". Wall Street Journal. ISSN 0099-9660. Retrieved 2025-12-03.
- ^ a b "About Us". Forrester. Retrieved 2025-12-03.
- ^ Buerger, David J. "Power Pundit". Wired. ISSN 1059-1028. Retrieved 2026-01-29.
- ^ "Forrester Research to Go Public". Wired. ISSN 1059-1028. Retrieved 2026-01-29.
- ^ "History of Forrester Research, Inc". FundingUniverse. Retrieved 2026-01-29.
- ^ "Hot IPO market for tech firms hit a cooling trend in 1996 - Silicon Valley Business Journal". www.bizjournals.com. 1997-03-03. Retrieved 2026-01-29.
- ^ "Forrester Acquires Fletcher". Chief Marketer. 16 November 1999. Retrieved 2026-01-29.
- ^ "Forrester plans $15 million acquisition of German firm - Boston Business Journal". www.bizjournals.com. 2000-09-28. Retrieved 2026-01-29.
- ^ "Daily Research News no. 1772 - The Forrester Wave - printer-friendly". www.mrweb.com. Retrieved 2026-01-29.
- ^ Bulkeley, William M. (2003-01-22). "Forrester Agrees to Buy Giga In Latest Sign of Consolidation - WSJ". Wall Street Journal. ISSN 0099-9660. Retrieved 2026-02-18.
- ^ "Pundit Consolidation: Forrester Buys JupiterResearch". barrons. Retrieved 2026-02-18.
- ^ "Forrester Acquires Strategic Oxygen | Mergr". mergr.com. Retrieved 2026-02-18.
- ^ "Forrester Acquires Springboard Research For Asia-Pacific Play". VCCircle. Retrieved 2026-02-18.
- ^ "Forrester snaps up Sirius Decisions in $245m deal". The Drum. Retrieved 2026-02-18.
- ^ Ellett, John (May 20, 2021). "CMOs Keys To Success As Transformation Leaders According To Latest Forrester Research". Forbes. Jersey City, NJ: Forbes Global Media Holdings Inc. Retrieved May 5, 2025.
- ^ "George F. Colony - FORR | Forrester Research Inc". The Wall Street Journal. Retrieved 2025-07-13.