Flinstone (producer)

Flinstone
Also known asFlinstone
Born
Francisco Carroll Santa Cruz
Occupations
  • Singer
  • songwriter
  • record producer
Websiteheatroxent.com

Francisco Carroll Santa Cruz, also known as Flinstone, is an American singer, songwriter, record producer, and music executive.

Career

Raised in Tucson, Arizona,[1] Santa Cruz began his professional career as a recording artist signed to MCA Records, while concurrently holding an artist development deal with acclaimed producer Harvey Mason Jr.[2] During this period, Mason recognized Santa Cruz's emerging aptitude for music programming and production, subsequently mentoring and grooming him for a career behind the scenes in the music industry.[2] Through this mentorship and collaboration, Santa Cruz secured several notable production placements with several well-known artists, including Dane Bowers, Brandy, RL of Next, Kevon Edmonds, and Olivia.[2]

He later also secured additional production agreements with producer Warryn Campbell as well as with production duo Soulshock & Karlin,[2] earning further placements with Destiny's Child members Kelly Rowland and Michelle Williams, Kelly Price, Fantasia, Backstreet Boys, and Jojo.[2] and co-founded Heatrox Entertainment, a full-service production company specializing in music production for recording artists, television, and film.[2] Through this venture, he has contributed to projects for Disney–ABC Television Group, NBC, and the FOX network as well as feature films including Save the Last Dance 2 (2006) and The Next Three Days (2010).[2]

Personal life

Santa Cruz is married to singer-songwriter Lisa Simmons, with whom he has collaborated on several records.[3] The couple lost their Altadena, California home in the Eaton Fire in January 2025.[3]

Discography

Singles

  • "Hallelujah" (2019)[4]
  • "Play It Again" (2019)[5]
  • "Sorry Sorry" (2020)[6]
  • "Stay With Me" (2020)[7]
  • "Sin To (Without You)" (2020)[8]
  • "Can't Wait" (with Lisa Simmons) (2020)[9]
  • "Falling" (2020)[10]
  • "I'm Go Far" (with Lisa Simmons) (2020)[11]
  • "Still In" (with Lisa Simmons) (2021)[12]
  • "Ahh Change" (2022)[13]
  • "Different" (2022)[14]

Written and produced songs

Name of song, featured performers, originating album, year released and specified role.
Year Title Artist Album Songwriter Producer Ref(s).
2001 "You Got the Damn Thing" Olivia Olivia Y Y [15]
2002 "Hold On" Mary Mary Incredible Y Y [16]
"So Glad" Michelle Williams Heart to Yours Y Y [17]
2003 "Whatcha Gon' Do" Kelly Price Priceless Y Y [18]
2006 "Said I Wouldn't (No More)" Fantasia Fantasia Y Y [19]
2007 "With You Baby" Sunshine Anderson Sunshine at Midnight Y Y [20]
"Tell Me" Kelly Rowland Ms. Kelly Y Y [21]
"To Please You" Howard Hewett If Only Y Y [22]

References

  1. ^ "About > Flinstone". heatroxent.com. Retrieved February 17, 2026.
  2. ^ a b c d e f g "Meet Francisco (FLINSTONE) C. Santa Cruz of Heatrox Entertainment/Flinstone's Productions". Voyage LA. December 10, 2019. Archived from the original on August 7, 2022. Retrieved February 17, 2026.
  3. ^ a b Mendez, Stephanie (January 7, 2026). "These musicians struggled after the LA wildfires. MusiCares offered them a lifeline". Los Angeles Times. Retrieved February 17, 2026.
  4. ^ "Hallelujah". Spotify. Retrieved February 17, 2026.
  5. ^ "Play It Again". Spotify. Retrieved February 17, 2026.
  6. ^ "Sorry Sorry". Spotify. Retrieved February 17, 2026.
  7. ^ "Stay With Me". Spotify. Retrieved February 17, 2026.
  8. ^ "Sin To (Without You)". Spotify. Retrieved February 17, 2026.
  9. ^ "Can't Wait". Spotify. Retrieved February 17, 2026.
  10. ^ "Falling". Spotify. Retrieved February 17, 2026.
  11. ^ "I'm Go Far". Spotify. Retrieved February 17, 2026.
  12. ^ "Still In". Spotify. Retrieved February 17, 2026.
  13. ^ "Ahh Change". Spotify. Retrieved February 17, 2026.
  14. ^ "Different". Spotify. Retrieved February 17, 2026.
  15. ^ Olivia (booklet). Olivia. J Records. 2001.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  16. ^ Incredible (booklet). Mary Mary. Columbia Records. 2002.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  17. ^ Heart to Yours (booklet). Michelle Williams. Columbia Records. 2002.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  18. ^ Priceless (booklet). Kelly Price. Def Jam Records. 2003.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  19. ^ Fantasia (booklet). Fantasia. J Records. 2006.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  20. ^ Sunshine at Midnight (booklet). Sunshine Anderson. Music World Entertainment. 2007.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  21. ^ Ms. Kelly (booklet). Kelly Rowland. Music World Entertainment, Columbia Records. 2007.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  22. ^ If Only (booklet). Howard Hewett. The Machine Productions. 2007.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
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