First Focus

First Focus
Company typePrivate
IndustryIT Managed Services
Founded2003 (2003)
Headquarters
Sydney
,
Australia
Number of locations
Melbourne, Brisbane, Perth, Adelaide, Canberra, Auckland, Manila
Key people
  • Ross Sardi (CEO)
  • Peter Paddon (Owner)
ServicesIT support, cloud services, cybersecurity, unified communications
Number of employees
300+ (2024)
Websitefirstfocus.com.au

First Focus is an Australian managed service provider (MSP) founded in 2003 and headquartered in Sydney.[1] The company provides managed IT services to businesses in Australia and internationally.[2]

As of 2024, First Focus employs over 300 staff across offices in Australia, New Zealand, the Philippines, Ireland, and South Africa.[3] The company has been described by industry publication, Channel Insider, as "one of the largest MSPs in Australia"[3] following a series of acquisitions.

First Focus is the title sponsor for the Motorsport Australia, Radical Cup Australia. In 2024 the Series became known as the First Focus Radical Cup Australia.

History

First Focus was established in 2003 as an IT managed services provider.[1] The company grew organically for its first eleven years, completing its first acquisition in 2014.[1] Following this single acquisition, First Focus returned to organic growth until 2021.

In 2021, First Focus began acquiring other companies.[1] The company's acquisition activity increased in 2023, when it completed six acquisitions including Brisbane-based eStorm, enterprise-focused Ordyss, EnactMSP, communications specialist Flexnet, networking company The Specializt, and Melbourne-based Rock IT.[1]

In 2024, First Focus increased acquisition activity with four major purchases. In February, the company acquired Adelaide-based Enee,[2] followed by Lettscom in July.[2] In November, First Focus purchased Melbourne-based Section Group to expand into website design and digital marketing services.[2] In December, the company acquired Brisbane-based Xari Group, strengthening its security and disaster recovery capabilities.[4][5]

Most recently, in February 2025, First Focus acquired South Australia-based Tie Networks, expanding into unified communications solutions.[6]

Business model and operations

First Focus operates as a managed service provider, providing IT infrastructure management and support services to business clients.[1] The company has expanded its service offerings through acquisitions, which have added cloud transformation, cybersecurity, and virtual chief information officer services to its portfolio.[1]

In 2024, the company acquired Section Group, expanding its operations in Victoria and adding website design and digital marketing services.[2] The acquisition of Tie Networks added unified communications capabilities.[6] According to Channel Insider, the Section Group acquisition allows the company to serve smaller businesses seeking consolidated IT services.[3]

First Focus holds Microsoft partner status and has published case studies of its cloud transformation projects, including work with Energy Action.[7] Company representatives have provided commentary on artificial intelligence strategy implementation in industry publications.[8]

Awards & Recognition

First Focus has received recognition from various industry publications and directories.

First Focus was ranked the number one Managed Service Provider in Australia and New Zealand by the directory Cloudtango for eight consecutive years (2018–2025).[9] The ranking is based on technical analysis, cybersecurity capabilities, and customer satisfaction indices.[10][11]

The CRN Fast50 recognises the fastest-growing IT companies in Australia based on year-on-year revenue growth. First Focus appeared on the list in 2013[12], 2021 (Ranked #28)[13], and placed in the Techpartner.news (formerly known as CRN Australia[14]) Top 5 in 2025.[15]

Since 2018, the company has been listed as a leading Managed Service Provider in the Channel Futures MSP 501 global rankings. [16][17]

Services

First Focus provides managed IT services to business clients in Australia and New Zealand. The company's stated target market is businesses with 50 to 200 employees operating across multiple locations.[18]

IT Services

First Focus offers managed IT services[19], IT support services[20], managed cloud services[21], and managed security services[22]. The company's security services include frameworks aligned with the Australian Signals Directorate's Essential Eight[23] maturity model.

Additional services include unified communications solutions[24], which were expanded through the 2025 acquisition of Tie Networks[25], and AI consulting services focused on implementation and adoption of tools such as Microsoft Copilot and ChatGPT.[26]

In 2025, First Focus introduced CORE (described as "Intelligent Managed Services"), a service combining AI implementation, business process automation, Essential Eight-aligned cybersecurity, data governance, modern workplace management, and IT support. The service is structured with tiered pricing levels and marketed towards businesses with 50-200 employees. CORE includes service requests under four hours as part of the base offering and emphasises continuous capability development rather than project-based implementations.[27]

The company also provides IT consulting[28], cloud migration services[29], business continuity planning[30], SharePoint services[31], software development[32], and connectivity services.[33]

Service delivery model

First Focus organises technical support using a pod-based structure, where dedicated teams are assigned to specific groups of clients rather than operating from a shared service desk pool. This model is designed to provide service consistency, with clients interacting with the same support staff who develop familiarity with their IT systems.[34]

The support pods serve between 30 and 50 clients. These pods consist of a general manager, 3-4 technical account managers, a service delivery lead, a support team lead, 5 subject matter experts, 10 technicians, and a technical lead. The pod management team is responsible for call and ticket handling, ticket resolution, customer satisfaction, client documentation, and problem management for their assigned clients.[35]

The company operates a client portal called F-Connect for ticket management and IT environment monitoring.[36]

Radical Cup Sponsorship

First Focus owner, Peter Paddon, has been a registered driver in the Radical Cup Australia since 2013[37] . In 2024, First Focus became title sponsors of the cup, with the event becoming known as the First Focus Radical Cup Australia.[38] The First Focus branded series receives broadcast coverage through the Seven Network, Fox Sports and Kayo Sports,[39] as part of the SRO Motorsports Australia platform.[40]

References

  1. ^ a b c d e f g "Australian MSP First Focus Accelerates Acquisitions to Round Out 2023". Channel Insider. 14 December 2023. Retrieved 9 August 2025.
  2. ^ a b c d e "First Focus acquires Section Group for website, digital marketing services push". ARN. 4 November 2024. Retrieved 9 August 2025.
  3. ^ a b c "Australian MSP First Focus Makes Third Acquisition in 2024". Channel Insider. 8 November 2024. Retrieved 9 August 2025.
  4. ^ "First Focus expands to over 300 with Xari Group acquisition". ARN. 17 December 2024. Retrieved 9 August 2025.
  5. ^ Once, Liezel (14 February 2025). "Australian IT giant First Focus grows with Tie Networks buyout". Outsource Accelerator. Retrieved 11 August 2025.
  6. ^ a b "First Focus heads into the UC space with Tie Networks buy". ARN. 10 February 2025. Retrieved 9 August 2025.
  7. ^ Microsoft News Center (5 May 2021). "Energy Action fires up cloud based digital platform, plans AI push to rein in costs, speed growth". Microsoft News. Retrieved 12 August 2025.
  8. ^ "Harnessing AI in Business: Why Strategy Matters". IT News. 30 September 2024. Retrieved 9 August 2025.
  9. ^ "Top 50 Managed Service Providers Australia 2025". www.cloudtango.net. Retrieved 2026-01-27.
  10. ^ "First Focus is Australia's Top Managed Service Provider in Australia 8 Years Running – First Focus". 2025-03-25. Retrieved 2026-01-27.
  11. ^ "MSP Select 2025". www.cloudtango.net. Retrieved 2026-01-27.
  12. ^ "2013 CRN Fast50 - the full list!". techpartner.news. Retrieved 2026-01-27.
  13. ^ "Revealed: winners of the 2021 CRN Fast50 Special Category awards". techpartner.news. Retrieved 2026-01-27.
  14. ^ "Introducing techpartner.news: A new chapter for Australia's IT channel media". iTnews. Retrieved 2026-01-27.
  15. ^ "Revealed: winners of the 2021 CRN Fast50 Special Category awards". techpartner.news. Retrieved 2026-01-27.
  16. ^ "First Focus Recognised in 2025 Channel Partners MSP 501 List – First Focus". 2025-07-07. Retrieved 2026-01-27.
  17. ^ "See Who Made the 2025 MSP 501 Next Generation list". themspsummit.com. Retrieved 2026-01-27.
  18. ^ "Managed Service Provider | Managed Services | Australia-wide". Retrieved 2026-01-27.
  19. ^ "Managed IT Services & Support - First Focus IT". Retrieved 2026-01-27.
  20. ^ "#1 IT Support Services in Australia - First Focus IT". Retrieved 2026-01-27.
  21. ^ "Australia's #1 Managed Cloud Services Provider – First Focus". Retrieved 2026-01-27.
  22. ^ "#1 Rated Managed Security Services | First Focus". Retrieved 2026-01-27.
  23. ^ "Managed ACSC Essential 8 Compliance – First Focus". Retrieved 2026-01-27.
  24. ^ "Unified Communications - UCaaS | First Focus". Retrieved 2026-01-27.
  25. ^ "First Focus buys Adelaide's Tie Networks". techpartner.news. Retrieved 2026-01-27.
  26. ^ "AI-Powered Business Solutions for Growth & Innovation – First Focus". Retrieved 2026-01-27.
  27. ^ "Introducing CORE Intelligent Managed Services – First Focus". Retrieved 2026-01-27.
  28. ^ "IT Consulting - Consulting Services - IT Consultant - First Focus IT". Retrieved 2026-01-27.
  29. ^ "Cloud Migration Services – First Focus". Retrieved 2026-01-27.
  30. ^ "Business Continuity Planning & Management | First Focus". Retrieved 2026-01-27.
  31. ^ "Managed SharePoint Services - First Focus IT". Retrieved 2026-01-27.
  32. ^ "Software Development - First Focus IT". Retrieved 2026-01-27.
  33. ^ "Connectivity - First Focus IT". Retrieved 2026-01-27.
  34. ^ First Focus Pod (2025-08-11). Why Businesses Love Our Pod-Based Service Delivery Model. Retrieved 2026-01-27 – via YouTube.
  35. ^ "#1 Managed IT Services Sydney | First Focus". Retrieved 2026-01-27.
  36. ^ First Focus Pod (2024-04-02). Introducing F-Connect. Retrieved 2026-01-27 – via YouTube.
  37. ^ "Peter Paddon". Driver Database. Retrieved 2025-01-11.
  38. ^ Craill, Richard (2024-04-04). "First Focus for Radical Cup in 2024". The Race Torque. Retrieved 2025-01-11.
  39. ^ Miles, Thomas (2024-05-15). "Radicals return to Perth, Price racing for special cause". Auto Action. Retrieved 2025-01-11.
  40. ^ "Seven Network locked in for Shannons SpeedSeries". SpeedSeries. Retrieved 2025-01-11.
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