F*ck Swag

"F*ck Swag" (Stylized in all caps) is a rage-rap song recorded by American artist Nettspend, it was released on October 3, 2024 through Grade A Productions and Interscope Records, as a promotional single to help promote his debut mixtape, titled Bad Ass F*cking Kid.^[1] Nettspend wrote it alongside Anthony Kilhoffer, William Dale Minnix III, and Anand Joshi.

"F*ck Swag" is a hip-hop song characterized by its trippy, distorted production, AutoTune, digitalized vocals, and catchy melodies.^[1][2] The song peaked at number 21 on the NZ Hot 40 charts, marking Nettspend's first charting on any music chart. An accompanying music video, directed by Cole Bennett, was released a day before the song's official release.^[3][4]

The existence of "F*ck Swag" dates back to July 14, when the producer of the track, OK, would go on an Instagram Live to preview the track.^[5] Then, on June 26, 2024, Nettspend teamed up with close collaborator, OsamaSon, to release their track, dubbed "Withdrawals" (stylized in lower case).^[6] On September 7, 2024, following the track's release, Nettspend made his debut appearance at the 2024 Warsaw Clout Festival, where he would go on to preview a longer snippet of the track.^[2] Before previewing it, the rapper said:

I just wanna show y’all something just ‘cause I’ve been going through something recently. I just wanna show y’all something new.^[5]

Then, on October 3, 2024, just a month after the track's preview, Nettspend would officially release "F*ck Swag" onto streaming platforms. A music video for the track, directed by Cole Bennett, was released a day prior.^[3] The music video features a small wooden room empty stage with nothing but a chandelier hanging,^[2] and water pouring from the top. As revealed on Instagram, Bennett used Arri LF, Sony FX3, and Phantom cameras on Canon K35 and Laowa Probe lenses. Additionally, Bennett released a behind the scenes video for the creation of the music video.^[7]

"F*ck Swag" runs for two minutes and one second. Nettspend co-wrote the song with Anthony Kilhoffer, Anand Joshi, and William Dale Minnix III, who produced it; Kilhoffer handled mixing and engineering, whilst Anand Joshi handled mastering.^[8][9] According to Alexander Cole of HotNewHipHop, he wrote how the song sounds incomprehensible due to the use of heavy AutoTune, distortion, and effects.^[1] According to HipHopCanada, they wrote how "F*ck Swag" sees Nettspend be "blessed with a brightly distorted beat, the track finds the rising star leaning into his own legend with his signature woozy, digitized flow." On the track, he shouts out the country Poland, where he was a month before the track's release, he raps, “Yeah, I went to Poland, do you still think that I’m jokin’? / Yeah, ain’t no Wock’ in Poland, but we got some poles in.” Additionally, the company wrote how OK's production "sounds like drums rattling out of broken speaker cones, keys that feel equally warped and uplifting, and an earthquake’s worth of bass rumbling underfoot."^[2] Taye Rowland-Dixon of Verge Magazine wrote how "F*ck Swag's" "beat’s gritty yet infectious bounce", paired with his signature vocals can easily capture the attention of listeners.^[5] According to Jon Barlas of Complex, he wrote how Nettspend "delivers dizzying melodies and bass-heavy, distorted soundscapes, expertly curated by his go-to producer, ok."^[10]

"F*ck Swag" made its chart debut in New Zealand, with the track peaking at number 21 on the NZ Top 40 chart.^[11] Additionally, Complex ranked "F*ck Swag" at number 50 on their "The 50 Best Songs of 2024".^[10]