Erika Ayers Badan

Erika Ayers Badan
Badan being interviewed on Front Office Sports's Shot Callers
Born (1975-11-06) November 6, 1975
EducationColby College
OccupationsBusinessperson, CEO of Food52
Children2

Erika Ayers Badan (formerly Nardini; born November 6, 1975)[1] is an American businesswoman and CEO of Food52. She was the CEO of Barstool Sports from 2016 to 2024.[2]

Early life and education

Badan spent much of her childhood in New Hampshire and Vermont.[3] She received a bachelor's degree in sociology from Colby College in Maine.[4]

Career

Badan worked in marketing at Demand Media,[5] Yahoo! and Microsoft.[6][7] From 2013 to 2014, she was the chief marketing officer of AOL.[8] Ayers was then the president and chief revenue officer of New York-based start up Bkstg.[9]

In 2016, Badan became the CEO of Barstool Sports.[10] Badan oversaw the company's expansion into multimedia, merchandising, streaming and pay-per-view programming.[11]

The valuation of Barstool Sports increased from $15 million[12] to $100 million in 2018.[13] In 2018, Forbes ranked her 25th on its "Most Powerful Women In U.S. Sports".[14] In 2019, she was included on Crain's New York's "Notable Women in the Business of Sports".[15]

Badan resigned as CEO of Barstool on January 16, 2024.[16] In April 2024, Badan was named CEO of the Food52 website.[17] Dave Portnoy took over as CEO of Barstool after she left.

She serves on the boards of global public safety technology leader AXON Enterprise,[18] The Premier Lacrosse League,[19] and VICE.[20] She was formerly on the board of directors for WWE and Torchy's Tacos.[21]

References

  1. ^ Jane Fox, Emily. "Dave Portnoy Bought Barstool Back. Can Erika Ayers Badan Keep His Pirate Ship on Course?". Vanity Fair. Retrieved January 8, 2024.
  2. ^ Spangler, Todd (January 16, 2024). "Barstool Sports CEO Erika Ayers Badan Resigns: 'I Gave You My All'". Variety. Retrieved May 7, 2024.
  3. ^ Bryant, Adam (July 14, 2017). "Erika Ayers on the Value of Leading '10 Percent' Players". The New York Times. ISSN 0362-4331. Retrieved January 20, 2022.
  4. ^ "Erika Nardini". www.bloomberg.com. Retrieved January 20, 2022.
  5. ^ Chen, Angela (November 25, 2014). "AOL Marketing Chief Erica Nardini to Step Down". Wall Street Journal. ISSN 0099-9660. Retrieved January 23, 2022.
  6. ^ Swisher, Kara (November 24, 2014). "AOL Loses Ad CMO Erika Ayers". Vox. Retrieved December 16, 2021.
  7. ^ "Erika Ayers announced as first chief marketing officer at AOL Advertising". The Drum. Retrieved December 16, 2021.
  8. ^ "AOL Advertising CMO Erika Ayers Steps Down". Ad Age. November 24, 2014. Retrieved December 16, 2021.
  9. ^ Spangler, Todd (July 19, 2016). "Erika Nardini, Ex-CMO of AOL, Joins Dude-Focused Barstool Sports as CEO". Variety. Retrieved February 13, 2024.
  10. ^ Shontell, Anna Mazarakis, Alyson. "How the CEO of Barstool Sports beat out 74 men to land her dream job". Business Insider. Retrieved February 2, 2022.{{cite web}}: CS1 maint: multiple names: authors list (link)
  11. ^ Kang, Jay Caspian (November 14, 2017). "Spurned by ESPN, Barstool Sports Is Staying on Offense". The New York Times. ISSN 0362-4331. Retrieved January 16, 2022.
  12. ^ "'We're an anomaly': Barstool Sports CEO Erika Ayers on building a 'lifestyle brand'". Digiday. January 30, 2020. Retrieved January 23, 2022.
  13. ^ "100 Most Creative People in Business 2018". Fast Company. Retrieved January 23, 2022.
  14. ^ "25. Erika Ayers". Forbes. Retrieved January 16, 2022.
  15. ^ "Notable Women in Sports - Erika Ayers". Crain's New York Business. November 11, 2019. Retrieved January 23, 2022.
  16. ^ Spangler, Todd (January 16, 2024). "Barstool Sports CEO Erika Ayers Badan Resigns: 'I Gave You My All'". Variety. Retrieved February 13, 2024.
  17. ^ "Food52 names a CEO". Business of Home. April 18, 2024. Retrieved September 9, 2025.
  18. ^ "Axon Board Of Directors". Axon. Retrieved March 3, 2025.
  19. ^ Caron, Emily (March 8, 2022). "Barstool CEO Nardini Joins Premier Lacrosse League Board of Directors".
  20. ^ Hayes, Dade (January 23, 2025). "Former Barstool Sports CEO Erika Ayers Badan Joins Vice Media Board Of Directors". Deadline. Retrieved March 3, 2025.
  21. ^ "Erika Nardini Resigns From WWE Board, Citing Barstool Acquisition". sports.yahoo.com. September 16, 2022.


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